Cultivating UX - A case study on our iOS app

My part of the talk I gave with the ACBJ UX team.

Transcript

1. MOBILE American City Business Journals acbj.com
2. WHAT WE NEEDED An iOS app that was a solid reading experience and met revenue goals. American City Business Journals acbj.com
3. WHAT WE GOT American City Business Journals acbj.com Something that kind of hit that goal, but not really. It’s like having a really awesome bed to sleep on, but surrounded by clowns. We had to fix it.
4. American City Business Journals acbj.com
5. SO, UH, HOW’D THAT HAPPEN? Silos are where good products go to die. American City Business Journals acbj.com
6. HOW’D YOU FIX IT? • We started communicating and working with other divisions to achieve the best experience possible. American City Business Journals acbj.com
7. HOW’D YOU FIX IT? • We started communicating and working with other divisions to achieve the best experience possible. • We rewrote the app from scratch. American City Business Journals acbj.com
8. HOW’D YOU FIX IT? • We started communicating and working with other divisions to achieve the best experience possible. • We rewrote the app from scratch. • We implemented a feedback module. American City Business Journals acbj.com
9. IOS 7 • It significantly changed mobile app design. American City Business Journals acbj.com
10. IOS 7 • It significantly changed mobile app design. • Content first. American City Business Journals acbj.com
11. IOS 7 • It significantly changed mobile app design. • Content first. • We had to help a (recently reestablished) brand adapt to this. American City Business Journals acbj.com
12. IOS 7 • It significantly changed mobile app design. • Content first. • We had to help a (recently reestablished) brand adapt to this. • Happy with the foundation it helped us build for the future. Cleaner, content-focused. American City Business Journals acbj.com
13. MOBILE, GENERALLY. • Mobile is about focus. • I ended up launching a mobile-focused newsletter to share data with the company to help us understand how mobile affects us. • We’ve been careful to distinguish between pictures of products and, well, actual products, so we’re getting away from mockups. American City Business Journals acbj.com