Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Everything You Need to Know About Google Analytics in 15 Minutes

Everything You Need to Know About Google Analytics in 15 Minutes

By the end of this presentation, you’ll be able to do two things:

1. Identify key performance indicators in Google Analytics, and how to use them to evaluate your marketing efforts.

2. Identify different uses of the same metric, and know how to choose the right one.

1ce0eb06fd6a9e9566a0cb310cfee635?s=128

Jonathan Rick
PRO

May 01, 2018
Tweet

Transcript

  1. YOU NEED TO GOOGLE ANALYTICS IN 15 MINUTES EVERYTHING KNOW

    ABOUT
  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. OUR GOAL TODAYTodraw insights from different sources of web traffic.

  9. OUR GOAL TODAY To draw insights from different sources of

    web traffic.
  10. OUR GOAL TODAY To draw insights from different sources of

    web traffic.
  11. By the end of today, I promise you’ll be able

    to do two things:
  12. Identify key performance indicators in Google Analytics, and use them

    to evaluate your marketing efforts. EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS IN 15 MINUTES
  13. Identify different uses of the same metric, and know how

    to choose the right one. EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS IN 15 MINUTES
  14. Arithmophobia Analytics Reporting

  15. Arithmophobia

  16. There are a million reasons why we avoid analytics.

  17. I work in PR so as to avoid number- crunching.

    I don’t want to publicize how few people actually visit our site. It’s too complicated. Who needs all that extra work?
  18. RESPECTFULLY, THOSE ARE ALL NONSENSE.

  19. THEY MAY BE TRUE. BUT THEY’RE STILL NONSENSE.

  20. THERE’S NO REASON YOU CAN’T BECOME AN ANALYTICS AUTHORITY.

  21. “apply analytics to measure results and provide insights”

  22. If you can’t measure it…

  23. … you can’t manage it.

  24. Arithmophobia Analytics

  25. None
  26. http://google.com/analytics

  27. Visitors Visits Conversions Time on Site Location Mobile Keywords Top

    Pages Sources
  28. None
  29. 1. SOURCES Source Visits (#) Visits (%) Google Ads 2,442

    45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% Acquisition/ All Traffic/ Referrals
  30. Source Visits (#) Visits (%) Google Ads 2,442 45.54% Taboola

    Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% 1. SOURCES
  31. Source Visits (#) Visits (%) Google Ads 2,442 45.54% Taboola

    Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% 1. SOURCES
  32. Source Visits (#) Visits (%) Google Ads 2,442 45.54% Taboola

    Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% 1. SOURCES
  33. Source Visits (#) Visits (%) Google Ads 2,442 45.54% Taboola

    Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% 1. SOURCES
  34. Source Visits (#) Visits (%) Google Ads 2,442 45.54% Taboola

    Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% 1. SOURCES
  35. 2. TOP PAGES Page Visits (#) Visits (%) 1. /

    11,043 38.76% 2. /about 9,540 33.48% 3. /2016/04/5-urgent-reason-connecticut-needs- 3D-mammograms 5,997 21.05% 4. /2016/06/thank-you-governor-malloy 1,234 4,33% 5. /contact 679 2.38% Behavior/ Overview
  36. 2. TOP PAGES Behavior/ Overview Page Visits (#) Visits (%)

    1. / 11,043 38.76% 2. /about 9,540 33.48% 3. /2016/04/5-urgent-reason-connecticut-needs- 3D-mammograms 5,997 21.05% 4. /2016/06/thank-you-governor-malloy 1,234 4,33% 5. /contact 679 2.38%
  37. 2. TOP PAGES Behavior/ Overview Page Visits (#) Visits (%)

    1. / 11,043 38.76% 2. /about 9,540 33.48% 3. /2016/04/5-urgent-reason-connecticut-needs- 3D-mammograms 5,997 21.05% 4. /2016/06/thank-you-governor-malloy 1,234 4,33% 5. /contact 679 2.38%
  38. 3. MOBILE Source Visits (#) Visits (%) Mobile 1,670,748 57%

    Desktop 965,021 33% Tablet 321,092 11% Audience/ Mobile / Overview
  39. 3. MOBILE Source Visits (#) Visits (%) Mobile 1,670,748 57%

    Desktop 965,021 33% Tablet 321,092 11%
  40. None
  41. None
  42. Arithmophobia Analytics Reporting

  43. MOST PEOPLE DO THIS We had 29,776 unique visitors from

    9/24 – 9/30/2018. INSTEAD, TRY THIS 30,000 people visited our website last week.
  44. BHAG

  45. 1.5 M M

  46. DCE

  47. 1.5 M That’s how many people visited our website in

    2018. M
  48. 1.5 M That’s an increase of 10% from 2017. M

  49. That’s because we did 10 events this year instead of

    8. 1.5 M M
  50. BONUS

  51. None
  52. None
  53. None
  54. @jrick