The Importance of Design in Geographic Analysis and Communication Joshua Stevens! ! PhD Candidate and NSF IGERT Fellow in Big Data Social Science at The Pennsylvania State University ! @jscarto JoshuaStevens.net
The Importance of Design in Geographic Analysis and C #mngislis14 - Don Norman, ‘The Design of Everyday Things’
“Well-designed objects are easy to interpret and understand. They contain visible clues to their operation. Poorly designed objects can be difficult and frustrating to use. ! They provide no clues — or sometimes false clues. They trap the user and thwart the normal process of interpretation and understanding.”
The Importance of Design in Geographic Analysis and C #mngislis14 Design is about providing mental lubrication that makes interactions and decisions easier.
The Importance of Design in Geographic Analysis and C #mngislis14 1. It requires effort 2. Design should imply a purpose 3. Seek visual congruence 4. Be an outsider 5. Know when to go off the map 5 Things to Think About for Good Design
The Importance of Design in Geographic Analysis and C #mngislis14 1: Good Design Requires Effort “Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!” - Jony Ive (Apple)
The Importance of Design in Geographic Analysis and C #mngislis14 85,564 suicide records 226,224 incidences of personal crime 30 years of work …invented his own mechanical “computer” to tabulate the data! 1: Good Design Requires Effort
The Importance of Design in Geographic Analysis and C #mngislis14 You User Put thought into the design so the user isn’t forced to! Every design has a cognitive cost 1: Good Design Requires Effort
The Importance of Design in Geographic Analysis and C #mngislis14 2: Good Design Implies its Purpose A design can only provide a solution if it addresses the problem the user has, and does not suggest a use that isn’t possible.
The Importance of Design in Geographic Analysis and C #mngislis14 How fast is ‘green?’! How far is point A from B?! How long will various routes take? 2: Good Design Implies its Purpose
The Importance of Design in Geographic Analysis and C #mngislis14 How fast is ‘green?’! How far is point A from B?! How long will various routes take? travel time = distance velocity 2: Good Design Implies its Purpose
The Importance of Design in Geographic Analysis and C #mngislis14 3: Seek Visual Congruence The visual presentation of data must be congruent with: ! 1: The underlying data and phenomena ! 2: The human vision system
The Importance of Design in Geographic Analysis and C #mngislis14 What is the most important area of this map? Where do your eyes go first? 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 3: Seek Visual Congruence What is the most important area of this map? Where do your eyes go first?
The Importance of Design in Geographic Analysis and C #mngislis14 3: Seek Visual Congruence What is the most important area of this map? Where do your eyes go first?
The Importance of Design in Geographic Analysis and C #mngislis14 Notice the color scheme! goes from light to dark,! to light, to dark… 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 Rainbow color schemes introduce false patterns and hide real trends Choose perceptual color schemes and pair phenomena with design 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 How computers represent color: via Subtleties of Color by Rob Simmon 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 How humans perceive color: via Subtleties of Color by Rob Simmon 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 Instead of different colors (hues), rely on value (shifts in darkness). Then add 1-2 hues with increasing saturation to further distinguish class breaks. 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 Even monochrome scales are tricky: we do not perceive value linearly 3: Seek Visual Congruence
The Importance of Design in Geographic Analysis and C #mngislis14 Even monochrome scales are tricky: we do not perceive value linearly 3: Seek Visual Congruence 0 - 10% 40 - 50% 90 - 100%
The Importance of Design in Geographic Analysis and C #mngislis14 Even monochrome scales are tricky: we do not perceive value linearly 3: Seek Visual Congruence 0 - 10% 40 - 50% 90 - 100%
The Importance of Design in Geographic Analysis and C #mngislis14 4: Be an Outsider Design for an audience you don’t know, on a topic you’re unfamiliar with, or with a tool you haven’t used*
The Importance of Design in Geographic Analysis and C #mngislis14 Design for an audience you don’t know, on a topic you’re unfamiliar with, or with a tool you haven’t used* 4: Be an Outsider
The Importance of Design in Geographic Analysis and C #mngislis14 Design for an audience you don’t know, on a topic you’re unfamiliar with, or with a tool you haven’t used* 4: Be an Outsider
The Importance of Design in Geographic Analysis and C #mngislis14 5: Know When to Go Off the Map “A map says to you, ‘Read me carefully, follow me closely, doubt me not.’ ! It says, ‘I am the earth in the palm of your hand. Without me, you are alone and lost.’” - Beryl Markham, 1983
The Importance of Design in Geographic Analysis and C #mngislis14 5: Know When to Go Off the Map http://uxblog.idvsolutions.com/2014/07/major- league-baseball-players-by-country.html
The Importance of Design in Geographic Analysis and C #mngislis14 Thank you! Slides available online at: speakerdeck.com/jscarto JoshuaStevens.net @jscarto Joshua Stevens
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