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MN GIS/LIS 2014 Keynote: From Sensemaking to Sharing - The Importance of Design in Geographic Analysis and Communication

MN GIS/LIS 2014 Keynote: From Sensemaking to Sharing - The Importance of Design in Geographic Analysis and Communication

This presentation discusses the innate power of visual design and provides examples of design that emphasizes the placement of function over form.

Presented at the annual Minnesota GIS/LIS consortium in Rochester, MN.

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Joshua Stevens

October 03, 2014
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  1. The Importance of Design in Geographic Analysis and Communication Joshua

    Stevens! ! PhD Candidate and NSF IGERT Fellow in Big Data Social Science at The Pennsylvania State University ! @jscarto JoshuaStevens.net
  2. Chauvet Caves, France

  3. The Importance of Design in Geographic Analysis and C #mngislis14

    What does it mean for a thing to be designed?
  4. The Importance of Design in Geographic Analysis and C #mngislis14

    - Don Norman, ‘The Design of Everyday Things’ 
 “Well-designed objects are easy to interpret and understand. They contain visible clues to their operation. Poorly designed objects can be difficult and frustrating to use. ! They provide no clues — or sometimes false clues. They trap the user and thwart the normal process of interpretation and understanding.”
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  9. The Importance of Design in Geographic Analysis and C #mngislis14

    Design is not about placing aesthetics first - or making things ‘pretty.’
  10. The Importance of Design in Geographic Analysis and C #mngislis14

    Design is about providing mental lubrication that makes interactions and decisions easier.
  11. The Importance of Design in Geographic Analysis and C #mngislis14

    1. It requires effort 2. Design should imply a purpose 3. Seek visual congruence 4. Be an outsider 5. Know when to go off the map 5 Things to Think About for Good Design
  12. The Importance of Design in Geographic Analysis and C #mngislis14

    1: Good Design Requires Effort “Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!” - Jony Ive (Apple)
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    1: Good Design Requires Effort
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    1: Good Design Requires Effort
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    85,564 suicide records 226,224 incidences of personal crime 30 years of work …invented his own mechanical “computer” to tabulate the data! 1: Good Design Requires Effort
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    Every design has a cognitive cost 1: Good Design Requires Effort
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    You User Every design has a cognitive cost 1: Good Design Requires Effort
  18. The Importance of Design in Geographic Analysis and C #mngislis14

    You User Put thought into the design so the user isn’t forced to! Every design has a cognitive cost 1: Good Design Requires Effort
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    2: Good Design Implies its Purpose A design can only provide a solution if it addresses the problem the user has, and does not suggest a use that isn’t possible.
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    How fast is ‘green?’! How far is point A from B?! How long will various routes take? 2: Good Design Implies its Purpose
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    How fast is ‘green?’! How far is point A from B?! How long will various routes take? travel time = distance velocity 2: Good Design Implies its Purpose
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    2: Good Design Implies its Purpose
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    2: Good Design Implies its Purpose
  24. The Importance of Design in Geographic Analysis and C #mngislis14

    2: Good Design Implies its Purpose
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    2: Good Design Implies its Purpose
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    3: Seek Visual Congruence The visual presentation of data must be congruent with: ! 1: The underlying data and phenomena ! 2: The human vision system
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    3: Seek Visual Congruence
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    3: Seek Visual Congruence
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    What is the most important area of this map? Where do your eyes go first? 3: Seek Visual Congruence
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    3: Seek Visual Congruence What is the most important area of this map? Where do your eyes go first?
  31. The Importance of Design in Geographic Analysis and C #mngislis14

    3: Seek Visual Congruence What is the most important area of this map? Where do your eyes go first?
  32. The Importance of Design in Geographic Analysis and C #mngislis14

    3: Seek Visual Congruence
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    3: Seek Visual Congruence
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    3: Seek Visual Congruence
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    Notice the color scheme! goes from light to dark,! to light, to dark… 3: Seek Visual Congruence
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    3: Seek Visual Congruence
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    Rainbow color schemes introduce false patterns and hide real trends Choose perceptual color schemes and pair phenomena with design 3: Seek Visual Congruence
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    How computers represent color: via Subtleties of Color by Rob Simmon 3: Seek Visual Congruence
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    How humans perceive color: via Subtleties of Color by Rob Simmon 3: Seek Visual Congruence
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    Instead of different colors (hues), rely on value (shifts in darkness). Then add 1-2 hues with increasing saturation to further distinguish class breaks. 3: Seek Visual Congruence
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    3: Seek Visual Congruence http://www.radicalcartography.net/index.html?midwest
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    http://project.wnyc.org/commute-times-us/embed.html 3: Seek Visual Congruence
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    http://project.wnyc.org/commute-times-us/embed.html 3: Seek Visual Congruence
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    3: Seek Visual Congruence via NASA Earth Observatory
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    3: Seek Visual Congruence via NASA Earth Observatory
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    Even monochrome scales are tricky: we do not perceive value linearly 3: Seek Visual Congruence
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    Even monochrome scales are tricky: we do not perceive value linearly 3: Seek Visual Congruence 0 - 10% 40 - 50% 90 - 100%
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    Even monochrome scales are tricky: we do not perceive value linearly 3: Seek Visual Congruence 0 - 10% 40 - 50% 90 - 100%
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    How we see one color also depends on its surroundings! 3: Seek Visual Congruence
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    4: Be an Outsider Design for an audience you don’t know, on a topic you’re unfamiliar with, or with a tool you haven’t used*
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    4: Be an Outsider
  54. The Importance of Design in Geographic Analysis and C #mngislis14

    Design for an audience you don’t know, on a topic you’re unfamiliar with, or with a tool you haven’t used* 4: Be an Outsider
  55. The Importance of Design in Geographic Analysis and C #mngislis14

    Design for an audience you don’t know, on a topic you’re unfamiliar with, or with a tool you haven’t used* 4: Be an Outsider
  56. The Importance of Design in Geographic Analysis and C #mngislis14

    5: Know When to Go Off the Map “A map says to you, ‘Read me carefully, follow me closely, doubt me not.’ ! It says, ‘I am the earth in the palm of your hand. Without me, you are alone and lost.’” - Beryl Markham, 1983
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    5: Know When to Go Off the Map http://uxblog.idvsolutions.com/2014/07/major- league-baseball-players-by-country.html
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    5: Know When to Go Off the Map
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    5: Know When to Go Off the Map Jishai Evers http://jishaievers.com/
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    5: Know When to Go Off the Map
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    5: Know When to Go Off the Map
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    5: Know When to Go Off the Map
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    6: Wait, there wasn’t six….
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    6: Wait, there wasn’t six…. Keep doing good work with each other!
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    Thank you! Slides available online at: speakerdeck.com/jscarto JoshuaStevens.net @jscarto Joshua Stevens