“Deepfakes” and the Future of Content Creation, Society and Business

The emergence of deep fake content will play a major role on public trust and the way we operate in the online world. What are the pros and cons of this new technology, how can we identify deepfakes, and what can we do to protect ourselves from deceptive deepfakes?

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Transcript

1. Associate Teaching Professor
   University of Missouri
   Deepfakes
   and the future 

   of content creation
   J Scott Christianson
   

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2. Deepfake: a synthetic
   performance that appear
   to be that of a real
   (known or unknown)
   person.
   

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4. Digital Applications tend
   to improve at an
   exponential rate.
   

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5. Digital applications
   quickly become cheap,
   easy and democratized
   — available to many.
   

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7. 1. How Deepfakes are created.
   
   2. Positive applications for
   Deepfakes.
   
   3. Dangers of Deepfakes.
   
   4. Opportunities for entrepreneurs
   that deepfakes create.
   

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8. 1. How Deepfakes are created.
   2. Positive applications for
   Deepfakes.
   
   3. Dangers of Deepfakes.
   
   4. Opportunities for entrepreneurs
   that deepfakes create.
   

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9. Deepfake: a synthetic
   performance that appear
   to be that of a real
   (known or unknown)
   person.
   

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13. 1. How Deepfakes are created.
    
    2. Positive applications for
    Deepfakes.
    3. Dangers of Deepfakes.
    
    4. Opportunities for entrepreneurs
    that deepfakes create.
    

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24. 1. How Deepfakes are created.
    
    2. Positive applications for
    Deepfakes.
    
    3. Dangers of Deepfakes.
    4. Opportunities for entrepreneurs
    that deepfakes create.
    

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28. Security practices to protect from deepfakes
    • Trust but verify: That voice message may sound real. Regardless, best to call back a
    number you know to be correct in order to verify that transfer your colleague
    requested.
    
    • Consider the source: Unless that request for donations came from a source you’re
    familiar with and trust completely, don’t click that button until you verify. Similarly, if
    you’ve never heard of the news source, visit one you trust to confirm.
    
    • Look for little inconsistencies: Take a close look at the phone number, email, or
    account the audio or video came from. One wrong number of missing letter is hard
    to spot unless you’re always vigilant.
    
    • Limit access to your voice and images: As we’ve learned, scammers will need
    recordings, images or footage of you to create deepfakes. To prevent your likeness
    being replicated, limit your presence on social media or make your accounts private,
    accepting requests only from people you trust.
    -From Ting.com
    

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32. J Scott Christianson
    Website: christiansonjs.com

    Newsletter: profcnews.com
    email: christiansonjs@missouri.edu
    Questions and Answers
    bit.ly/deepfakes22
    

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