“Deepfakes” and the Future of Content Creation, Society and Business

The emergence of deep fake content will play a major role on public trust and the way we operate in the online world. What are the pros and cons of this new technology, how can we identify deepfakes, and what can we do to protect ourselves from deceptive deepfakes?

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Transcript

1. Associate Teaching Professor University of Missouri Deepfakes and the future 
 of content creation J Scott Christianson
2. Deepfake: a synthetic performance that appear to be that of a real (known or unknown) person.
4. Digital Applications tend to improve at an exponential rate.
5. Digital applications quickly become cheap, easy and democratized — available to many.
7. 1. How Deepfakes are created. 2. Positive applications for Deepfakes. 3. Dangers of Deepfakes. 4. Opportunities for entrepreneurs that deepfakes create.
8. 1. How Deepfakes are created. 2. Positive applications for Deepfakes. 3. Dangers of Deepfakes. 4. Opportunities for entrepreneurs that deepfakes create.
9. Deepfake: a synthetic performance that appear to be that of a real (known or unknown) person.
13. 1. How Deepfakes are created. 2. Positive applications for Deepfakes. 3. Dangers of Deepfakes. 4. Opportunities for entrepreneurs that deepfakes create.
24. 1. How Deepfakes are created. 2. Positive applications for Deepfakes. 3. Dangers of Deepfakes. 4. Opportunities for entrepreneurs that deepfakes create.
28. Security practices to protect from deepfakes • Trust but verify: That voice message may sound real. Regardless, best to call back a number you know to be correct in order to verify that transfer your colleague requested. • Consider the source: Unless that request for donations came from a source you’re familiar with and trust completely, don’t click that button until you verify. Similarly, if you’ve never heard of the news source, visit one you trust to confirm. • Look for little inconsistencies: Take a close look at the phone number, email, or account the audio or video came from. One wrong number of missing letter is hard to spot unless you’re always vigilant. • Limit access to your voice and images: As we’ve learned, scammers will need recordings, images or footage of you to create deepfakes. To prevent your likeness being replicated, limit your presence on social media or make your accounts private, accepting requests only from people you trust. -From Ting.com
32. J Scott Christianson Website: christiansonjs.com
 Newsletter: profcnews.com email: christiansonjs@missouri.edu Questions and Answers bit.ly/deepfakes22