Test data management is often a forgotten need. That is until the consequences are of mismanaging or failure to manage come home to roost. In today’s world, IT organizations produce and rely on huge volumes of data. As systems become more complex, so do the test cases needed to validate them as well as the test data needed to execute the test cases. We will discuss the test data management lifecycle and real world examples of test data management gone awry in order to better understand the importance of good test data management practices. It is important to note, that this session is NOT about test case management or about data element profiling or identification techniques. It is about data in terms of data sets and what is needed to support a testing effort.