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クオリティの高い広告クリエイティブを「問う」方法

 クオリティの高い広告クリエイティブを「問う」方法

クオリティの高い広告クリエイティブを「問う」方法

加来幸樹 SIGNCOSIGN

March 23, 2023
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  1. ΫΦϦςΟͷߴ͍
    ޿ࠂΫϦΤΠςΟϒΛʮ໰͏ʯํ๏

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  2. ୅දऔక໾ࣾ௕ / CO-CREATOR
    Ճདྷ ޾थʛKOKI KAKU
    1983೥ ෱Ԭݝా઒܊ੜ·Εɾֈ࠲ͷABܕɾ۝भେֶܳज़޻ֶ෦ଔ
    ιϑτόϯΫϗʔΫε৴ऀͷ৽॓ΰʔϧσϯ֗ϧʔΩʔ
    גࣜձࣾηϓςʔχ ʢ 2006 – 2017 ʣ
    ΫϦΤΠςΟϒ෦ ઐ೚෦௕ / ΫϦΤΠςΟϒσΟϨΫλʔ
    ※ ηϓςʔχάϧʔϓ৽نࣄۀίϯςετ
    גࣜձࣾαΠϯίαΠϯ ʢ 2018 – Now ʣ
    ୅දऔక໾CEO / Co-Creator
    kakukoki

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  3. 2018.04 – NOW

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  4. اۀཧ೦
    Corporate Will
    ࣗ෼ͷݴ༿ͰޠΔͱ͖ɺਓ͸͍͍੠Ͱ࿩͢ɻ
    100Λ௒͑Δاۀ΍ϒϥϯυͷɺاۀཧ೦΍ωʔϛϯάͳͲ
    ΞΠσϯςΟςΟڞ૑΍ΫϦΤΠςΟϒࢧԉΛ͍ͯ͠·͢

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  5. 2006.04 – 2017.09

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  6. ηϓςʔχೖࣾޙ͸ɺΫϦΤΠςΟϒσΟϨΫλʔͱͯ͠ɺΩϟϯϖʔϯاըɺ
    ઓུPRɺ TVCMɺιʔγϟϧϝσΟΞϚʔέςΟϯάͳͲ༷ʑͳྖҬͷҊ݅ʹैࣄ

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  7. ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ༗ޮͳ੍࡞ख๏ͷݴޠԽʯʹ΋औ૊Έɺ
    ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ʹ΋ۀքͷ࠷લઢͰ஫ྗ

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  8. ΧϯϑΝϨϯεͳͲͰͷొஃ΍ϓϨθϯ৆ड৆΋ଟ਺
    ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ༗ޮͳ੍࡞ख๏ͷݴޠԽʯʹ΋औ૊Έɺ
    ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ʹ΋ۀքͷ࠷લઢͰ஫ྗ

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  9. օ͞Μ͸ΫϦΤΠςΟϒϫʔΫʹ
    ͲΜͳ೰Έ͕͋Γ·͔͢ʁ

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  10. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍ʜ

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  11. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍ʜ

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  12. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍ʜ

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  13. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
    ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ

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  14. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ

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  15. ΫϦΤΠςΟϒ੍࡞ʹ͍ͭͯͷ
    ೰Έ͕ਚ͖ͳ͍ͷ͸ͳͥʁ

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  16. ʢ೰ΈΛθϩʹ͸Ͱ͖ͳ͍͔΋͠Ε·ͤΜ͕…ʣ
    ೰Έ͕ਚ͖ͳ͍ͷ͸
    ΫϦΤΠςΟϒ੍࡞ʹ͓͚Δ
    ࠷ॏཁϓϩηεΛ๨Ε͍ͯΔ͔Β
    ʢ͔΋͠Εͳ͍ʣ

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  17. ຊ೔ͷςʔϚ

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  18. ຊ೔ͷςʔϚ
    ΫΦϦςΟͷߴ͍
    ޿ࠂΫϦΤΠςΟϒΛ
    ʮ ໰͏ ʯྗ

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  19. ຊ೔ͷςʔϚ
    ΫΦϦςΟͷߴ͍ΫϦΤΠςΟϒ
    ͷલʹ͸ඞͣ
    ΫΦϦςΟͷߴ͍໰͍
    ͕͋Δ

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  20. ਖ਼͘͠ʮ໰͏ʯ͜ͱ͕Ͱ͖Ε͹

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  21. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍…

    ຊ౰ʹͭ͘Δ΂͖΋ͷ͕Θ͔Δ

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  22. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍…

    ԿΛظ଴͍ͯ͠Δ͔఻͑ΒΕΔ

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  23. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍…

    ҧ࿨ײͷ͋Δ఺ΛݴޠԽͰ͖Δ

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  24. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
    ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ
    ˣ
    ԾઆΛݕূͯ͠
    ৽͍͠Ծઆཱ͕ͯΒΕΔ

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  25. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ
    ˣ
    ʮΘ͔Βͳ͍ʯ͜ͱΛ
    ৽͍͠ʮՄೳੑʯʹ

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  26. ༨ஊɿ
    ΫϦΤΠλʔͷ࢓ࣄ͸
    "*ʢ$IBU(15ͳͲʣʹ
    ୣΘΕΔͷ͔ʁ

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  27. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ
    ͦͷճ౴͸
    YESͰ΋͋Γ
    NOͰ΋͋Δ

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  28. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ
    ChatGPTʢAIʣ → ౴͑Λͭ͘Δ
    AI creates Answers
    CreatorʢHumanʣ→ ໰͍Λͭ͘Δ
    HUMANS create Questions

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  29. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ
    ໰͍Λ૑଄͢Δ͜ͱ
    ˣ
    ՄೳੑΛ૝૾͢Δ͜ͱ

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  30. ΫΦϦςΟͷߴ͍ʮ໰͍ʯΛͭ͘Δίπ

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  31. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  32. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  33. WHY
    ͲΜͳ໨తͰʁ

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  34. ໨తͷઃఆʹΑͬͯ
    ͭ͘ΒΕΔΫϦΤΠςΟϒ͸
    େ͖͘ҟͳͬͯ͘Δ

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  35. ൢചͷଅਐ
    ʢίϯόʔδϣϯʣ
    ೝ஌ͷ֦େ
    ʢϦʔνʣ
    ޿ࠂΫϦΤΠςΟϒͷ໨తͱ͍͑͹

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  36. ຊ౰ʹͭ͘Δ΂͖
    ΫϦΤΠςΟϒΛͭ͘ΔͨΊʹ͸
    ,1*ୡ੒ͷͨΊʹ
    ԿΛ໨ࢦ͢ͷ͔·Ͱఆٛ͢΂͖

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  37. ʮೝ஌ͷ֦େʯύϑΥʔϚϯεΛࠨӈ͢Δཁૉ
    ࠶ੜ
    ͨ͘͠ͳΔ
    ࠷ޙ·Ͱ
    ݟͨ͘ͳΔ
    γΣΞ
    ͨ͘͠ͳΔ
    Ͳͷୡ੒Λ໨ࢦ͔͢Ͱ
    ࠷దͳΞ΢τϓοτ͸ҟͳͬͯ͘Δ

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  38. ʮൢചͷଅਐʯύϑΥʔϚϯεΛࠨӈ͢Δཁૉ
    ໨ʹཹ·Δ ڵຯΛҾ͘ ߪങΛଅ͢
    ΍͸ΓɺͲͷୡ੒Λ໨ࢦ͔͢Ͱ
    ࠷దͳΞ΢τϓοτ͸ҟͳͬͯ͘Δ

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  39. ྫ͑͹
    εΩοϓΛ๷ࢭͯ͠ɺೝ஌ΛߴΊΔಈը

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  40. ྫ͑͹
    ࠷ޙ·ͰڵຯΛҾ͖ɺߪങΛଅ͢ಈը

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  41. WHY ͲΜͳ໨తͰʁ
    KPIୡ੒ͷͨΊʹ
    ԿΛ໨ࢦ͢ͷ͔ʁ·Ͱ
    ໰͏͜ͱ͕ॏཁ
    ʢࢦඪͷఏ͚ࣔͩͰ͸໨త͕ϒϨ΍͍͢ʣ

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  42. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  43. WHO
    ୭ʹ޲͚ͯʁ

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  44. ୭ʹ޲͚ͯಧ͚Δ޿ࠂͳͷ͔ʁ
    ۩ମతʹ͢Ε͹͢Δ΄Ͳ
    ΫϦΤΠςΟϒ͸ڧ͘ͳΔ

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  45. ݦࡏ૚
    જࡏ૚
    ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ

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  46. γχΞ૚
    ए೥૚
    ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ

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  47. ୅ঁੑ
    ୅உੑ
    ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ

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  48. ͦͷλʔήοτઃఆͰ
    ຊ౰ʹਓͷإ͕૝૾Ͱ͖·͔͢ʁ

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  49. WHO͸۩ମతͰ͋Δ΄ͲΫϦΤΠςΟϒ͸ڧ͘ͳΔ
    20୅உੑ
    ϫΠϯΛޠΒͤͨΒࢭ·Βͳ͍
    ITاۀۈ຿ͷएख؅ཧ৬
    30୅ঁੑ
    ৸ΔલʹඞͣΠϯελʹ౤ߘ͢Δ
    OܕͷΩϟϦΞ΢ʔϚϯ
    ए೥૚
    ࣗ෼ʹબڍݖ͕͋Δ͜ͱΛ஌Βͳ͍
    ౎಺ͷࢲཱେֶੜʢ19ࡀʣ

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  50. λʔήοτ͸େ͖͍΄͏͕͍͍Μ͡Όͳ͍ͷʁ
    ̍̌̌ສਓͷΠϯαΠτͷฏۉʹ
    ڞײ͢Δਓؒ͸͓ͦΒ̍͘ਓ΋͍ͳ͍
    ͔ͨ͠ͳ̍ਓͷΠϯαΠτʹ
    ڞײ͢Δਓؒ͸ҙ֎ͱ͚ͬ͜͏͍Δ
    ͚Ͳ

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  51. WHOΛ۩ମతʹ͢ΔͨΊͷίπ
    ࢠͲ΋ʹݫ͍͠
    δϟχʔζ޷͖ͳ
    ݆໿Ոͷ
    Πϯελ޷͖ͳ
    ༑ͩͪͷଟ͍
    ɾɾɾetc
    ઐۀओ්
    ΩϟϦΞ΢ʔϚϯ
    ϒϩΨʔ
    ΧδϡΞϧϚϚ
    ؼࠃࢠঁ
    ɾɾɾetc
    ྫ ɿ 40 ୅ ͘ Β͍ ͷ ঁੑ ͷ৔ ߹
    ˓˓ͳ˓˓ Ͱ੔ཧ͢Δͱɺ۩ମతʹͳΓ΍͍͢

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  52. WHO ୭ʹ޲͚ͯʁ
    ୭ʹ޲͚ͯͭ͘Δͷ͔
    إ͕ݟ͑Δ͘Β͍·Ͱ
    ۩ମతʹ໰͏͜ͱ͕ॏཁ
    ʢΞϯέʔτΑΓσϓεΠϯλϏϡʔʣ

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  53. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  54. WHAT
    ԿΛૌٻ͢Δʁ

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  55. ಧ͚͍ͨਓʹ
    ࢗ͞Δૌٻʢ—ʣΛݟ͚ͭΔͨΊʹ
    ຊ౰ͷՁ஋Λ੔ཧ͢Δ

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  56. ࢗ͞Δૌٻʢ—ʣΛൃݟ͢Δ
    ࢀߟʹͳΔʮ̏ͭͷ໊ݴʯ

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  57. 1/4ΠϯνͷυϦϧΛങ͏ਓ͕
    ٻΊ͍ͯΔ΋ͷ͸
    1/4ΠϯνͷυϦϧͰ͸ͳ͘
    1/4Πϯνͷ݀Ͱ͋Δ
    By ηΦυΞɾϨϏοτ ʢ1968೥ʣ

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  58. ྫ͑͹ɺυτʔϧίʔώʔͷՁ஋͸ʁ ʢʙͩΑʣ
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ̍ഋ
    200ԁʙ
    ໺ࡊ
    ͨͬ΀Γ
    αϯυ
    λόί͕
    ٵ͑Δ

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  59. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋͸ʁ

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  60. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋ͳͷ͔ʁ

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  61. ϑΝϯΫγϣϯΑΓΤϞʔγϣϯ
    ԿΛݴ͑Δ͔ʁΑΓ΋
    ͍͔ʹʮݴͬͯ΄͍͜͠ͱʯΛݴ͏͔ʁ͕
    αΠϑͷඥΛͻΒͨ͘Ίʹେ੾
    By ๭ΫϦΤΠςΟϒσΟϨΫλʔ

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  62. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋͸ʁ
    ˓˓ʹݴͬͯ΄͍͠Ձ஋͸ʁ

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  63. ྫ͑͹ɺυτʔϧίʔώʔͷՁ஋͸ʁ ʢʙͩΑʣ
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ̍ഋ
    200ԁʙ
    ໺ࡊ
    ͨͬ΀Γ
    αϯυ
    λόί͕
    ٵ͑Δ
    ͓͍͠͞ʹ
    ຬ଍Ͱ͖Δ
    ຖ೔Ͱ΋
    ߦ͖ͨ͘ͳΔ
    ݈߁తʹ
    খෲ͕
    ຬͨͤΔ
    ࣗ෼ͷ
    ډ৔ॴʹ
    ͳΔ

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  64. εϓʔϯͰ৯΂ΒΕΔΑʢʙͩΑʣ

    ޷͖ͳਓʹ৯΂ͤͯ͞΋Β͍͍ͨͳʢʙͩͳʣ

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  65. ΰϧϑͷείΞ͕ྑ͘ͳΔΑʢʙͩΑʣ

    ࠓ͙͢ΰϧϑʹߦ͖͍ͨͳʢʙͩͳʣ

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  66. ͓͍͍ͬ͘͢͝͠ΑʢʙͩΑʣ

    Ұ౓͸৯΂ͯΈ͍ͨͳʢʙͩͳʣ

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  67. ͦΕͰ΋
    ࢗ͞Δૌٻʢ—ʣʹ
    ͳΒͳ͚Ε͹

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  68. ʮݴ͑Δ͜ͱʢʙͩΑʣʯͱ
    ʮݴͬͯ΄͍͜͠ͱʢʙͩͳʣʯΛ
    ૊Έ߹ΘͤͨΓݴ͍׵͑ͨΓ͢Δ͜ͱͰ
    ࢗ͞Δૌٻʢ—ʣΛ։ൃͰ͖Δ
    By ΧΫɾί΢Ω

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  69. ࢗ͞Δૌٻʢ—ʣʹ͚ۙͮΔͨΊʹ
    Exɿ͍҆ͷʹΦγϟϨͳίʔώʔ Exɿ೉͍͚͠Ͳୡ੒ײ͕͋ΔήʔϜ
    ૊Έ߹ΘͤΔ
    ૌٻA ૌٻD ૌٻB ૌٻE
    ݴ͍׵͑Δ
    ૌٻA ૌٻA’
    ExɿڠྗϓϨΠͰ͖Δ ExɿՈ଒Ͱָ͠ΉͷʹϐολϦ

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  70. ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ຖ೔Ͱ΋
    ߦ͖ͨ͘ͳΔ

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  71. ؾෛΘͣ
    ೖΕΔ͔Β
    ॿ͔Δ
    ݈߁తʹ
    খෲ͕
    ຬͨͤΔ
    ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹

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  72. ఻આͷ
    ৬ਓͷຯΛ
    ࠶ݱ
    ͩ͜ΘΓ
    ௚Րᖿઝ
    ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹

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  73. μΠΤοτʹ
    ͓͢͢Ί
    ݈߁తʹ
    খෲ͕
    ຬͨͤΔ
    ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹

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  74. WHAT ԿΛૌٻ͢Δʁ
    ݴ͑Δ͜ͱ͚ͩͰͳ͘
    ݴͬͯ΄͍͜͠ͱ͸Կ͔
    ਂ͘ਂ͘໰͍ଓ͚Δ͜ͱ
    ʢ૊Έ߹Θͤ΍ݴ͍׵͑΋༗ޮʣ

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  75. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  76. HOW
    Ͳ͏දݱ͢Δʁ

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  77. ΫϦΤΠςΟϒͷදݱΛ໰͏ͱ͸
    ʮͲ͜ʯΛʮͲ͏ʯ
    ޻෉͢Δ͔Λߟ͑Δ͜ͱ

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  78. ʮ Ͳ͜ ʯΛ޻෉͢Δʁ
    ʢ ޻෉͢Δཁૉͷಛఆ ʣ

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  79. ૉࡐ
    จࣈ
    ɾϑΥϯτબఆ
    ɾࣈؒ/ߦؒͷௐ੔
    શମ
    ৘ใ੔ཧ
    ɾ৘ใͷબ୒
    ɾཁૉͷ଍͠ࢉͱҾ͖ࢉ
    ը૾
    ɾϨλον/Ճ޻
    ɾࣸਅ/Πϥετબఆ

    ɾશମͷτʔϯબఆ
    ɾ৭ͷ૊Έ߹Θͤ
    ਤܗ
    ɾݟ΍͍͢ܗͷબఆ
    ɾޮՌతͳҹ৅
    ը໘ߏ੒
    ɾ഑ஔ/ϨΠΞ΢τ
    ɾϚʔδϯͷҙࣝ
    ExɿάϥϑΟοΫͷ৔߹

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  80. ʮ Ͳ͏ ʯ޻෉͢Δʁ
    ʢ දݱͷςΫχοΫ ʣ

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  81. දݱΛΫϦΤΠςΟϒʹ͢ΔͨΊͷςΫχοΫʢҰྫʣ
    ϨτϦοΫ
    ʢमֶࣙʣ

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  82. ϨτϦοΫͱ͸ʁ
    ૊Έ߹Θͤ΍ݴ͍׵͑ͰΞΠσΞΛ
    ൃ૝͢ΔͨΊͷϊ΢ϋ΢
    ޮՌతͳݴ༿͸ͲͷΑ͏ʹ࡞ΒΕΔͷ͔Λ෼ੳɾ੔ཧͨ͠΋ͷɻ
    ৗʹΫϦΤΠςΟϒͳ΋ͷ͕Ͱ͖ͨޙʹɺ
    ޙ௥͍ͰͲ͏ͯͦ͠Ε͕ޮՌతͳͷ͔Λ෼ੳ͠ɺ
    ੵΈॏͶͨूେ੒ͱݴ͑Δɻ

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  83. ϨτϦοΫͷछྨ
    ϨτϦοΫʹ͸େ͖͘2ͭͷख๏͕͋Δ
    ʮ ஔ͖׵ ͑ Δ ʯख ๏
    ൺᄻ
    t r o p e
    εΩʔϜ
    s c h e m e
    ʮฒ ΂ସ͑ Δʯ ख๏

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  84. ൺᄻͷϨτϦοΫ º 5छྨ
    ྨࣅੑʹΑΔஔ͖׵͑
    ྡ઀ੑʹΑΔஔ͖׵͑
    Ξφϩδʔ ϝλϑΝʔ ٖਓԽ ύϩσΟ
    ྡ઀ᄻ

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  85. εΩʔϜͷϨτϦοΫ º 9छྨ
    vs
    ίϯτϥετ ϛεϚον ٯస
    ݁߹ ൓෮ɾू߹ ތு
    ୯७Խ ૿ྔ ෼཭

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  86. ϝλϑΝʔʢ҉ᄻʣ
    Πϝʔδ͕ͳΜͱͳ͘ࣅ͍ͯΔ
    ผͷ΋ͷʹஔ͖׵͑Δ

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  87. จࣈʢίϐʔʣ
    Ͳ͜Λʁ
    ϝλϑΝʔ
    Ͳ͏ʁ

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  88. ࣸਅ
    Ͳ͜Λʁ
    ϝλϑΝʔ
    Ͳ͏ʁ

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  89. ύϩσΟ
    ࣅ͍ͯΔ༗໊ͳώτɾϞϊɾίτʹ
    ஔ͖׵͑Δ

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  90. จࣈʢίϐʔʣ
    Ͳ͜Λʁ
    ύϩσΟ
    Ͳ͏ʁ

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  91. ࣸਅ
    Ͳ͜Λʁ
    ύϩσΟ
    Ͳ͏ʁ

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  92. ίϯτϥετ
    ͭҎ্ͷʢࣅͨʣ΋ͷΛ઀ۙͤͯ͞
    ͦͷࠩͰΞϐʔϧ͢Δ

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  93. ը໘ߏ੒ɾΧϥʔ
    Ͳ͜Λʁ
    ίϯτϥετ
    Ͳ͏ʁ

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  94. จࣈʢίϐʔʣ
    Ͳ͜Λʁ
    ίϯτϥετ
    Ͳ͏ʁ

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  95. ٯస
    ٯసͨ͠Γ൓ରʹͯ͠ɺҧ͏΋ͷΛ
    ͭͬͨ͘ΓΞϐʔϧ͢Δ

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  96. จࣈʢίϐʔʣ
    Ͳ͜Λʁ
    ٯస
    Ͳ͏ʁ

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  97. ৘ใ੔ཧ
    Ͳ͜Λʁ
    ٯస
    Ͳ͏ʁ

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  98. ʢ͙͢ʹ࢖͍͜ͳ͢ͷ͸೉͍͔͠΋͠Ε·ͤΜ͕ʣ
    ʮͲ͜ʁʯΛʮͲ͏ʁʯͷ
    ໰͍ͷҙࣝΛ͚࣋ͭͩͰ΋
    ґཔ΍ൃ૝΍ධՁ͕εϜʔζʹͳΔ

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  99. HOW Ͳ͏දݱ͢Δʁ
    ʮͲ͜ʯΛʮͲ͏ʯ޻෉͢Δ͔
    ͱ͍͏ҙࣝΛ࣋ͪͳ͕Β
    ײ֮ͷݴޠԽʹͩ͜ΘΔ
    ʢ໨ʹೖΔΫϦΤΠςΟϒʹ΋ͦͷҙࣝΛ޲͚Δʣ

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  100. ·ͱΊͷલʹ
    ΋͏Ұ͚ͭͩʮ໊ݴʯͷγΣΞ

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  101. lΘ͔ΒͶ͑͜ͱʹϧʔϧΛ୳͢ɻ
    ͦͷΫοι஍ಓͳ౒ྗΛ
    ՊֶͬͯݺΜͰΔ͚ͩͩɻz
    ʢ %S450/&ΑΓ ʣ

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  102. ΑΓΫΦϦςΟͷߴ͍
    ΫϦΤΠςΟϒΛੜΈग़ͨ͢Ίʹ
    ʢͱ͍͏͔͢΂ͯͷ࢓ࣄʹʣ
    ඞཁͳελϯεͰ͸ͳ͍ͩΖ͏͔

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  103. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍…

    ຊ౰ʹͭ͘Δ΂͖΋ͷ͕Θ͔Δ

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  104. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍…

    ԿΛظ଴͍ͯ͠Δ͔఻͑ΒΕΔ

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  105. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍…

    ҧ࿨ײͷ͋Δ఺ΛݴޠԽͰ͖Δ

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  106. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
    ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ
    ˣ
    ԾઆΛݕূͯ͠
    ৽͍͠Ծઆཱ͕ͯΒΕΔ

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  107. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ
    ˣ
    ʮΘ͔Βͳ͍ʯ͜ͱΛ
    ৽͍͠ʮՄೳੑʯʹ

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  108. ΫϦΤΠςΟϒʹؔ͢Δ
    ͋ΒΏΔʮΘ͔Βͳ͍ʯʹ
    ཱͪ޲͔͏ͨΊͷྗ

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  109. ຊ೔ͷςʔϚ
    ΫΦϦςΟͷߴ͍
    ޿ࠂΫϦΤΠςΟϒΛ
    ʮ ໰͏ ʯྗ

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  110. ຊ೔ͷςʔϚ
    ΫΦϦςΟͷߴ͍ΫϦΤΠςΟϒ
    ͷલʹ͸ඞͣ
    ΫΦϦςΟͷߴ͍໰͍
    ͕͋Δ

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  111. ΫΦϦςΟͷߴ͍ʮ໰͍ʯΛͭ͘Δίπ

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  112. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  113. WHY
    ͲΜͳ໨తͰʁ

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  114. ໨తͷઃఆʹΑͬͯ
    ͭ͘ΒΕΔΫϦΤΠςΟϒ͸
    େ͖͘ҟͳͬͯ͘Δ

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  115. WHY ͲΜͳ໨తͰʁ
    KPIୡ੒ͷͨΊʹ
    ԿΛ໨ࢦ͢ͷ͔ʁ·Ͱ
    ໰͏͜ͱ͕ॏཁ
    ʢࢦඪͷఏ͚ࣔͩͰ͸໨త͕ϒϨ΍͍͢ʣ

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  116. WHO
    ୭ʹ޲͚ͯʁ

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  117. ୭ʹ޲͚ͯಧ͚Δ޿ࠂͳͷ͔ʁ
    ۩ମతʹ͢Ε͹͢Δ΄Ͳ
    ΫϦΤΠςΟϒ͸ڧ͘ͳΔ

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  118. WHO ୭ʹ޲͚ͯʁ
    ୭ʹ޲͚ͯͭ͘Δͷ͔
    إ͕ݟ͑Δ͘Β͍·Ͱ
    ۩ମతʹ໰͏͜ͱ͕ॏཁ
    ʢΞϯέʔτΑΓσϓεΠϯλϏϡʔʣ

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  119. WHAT
    ԿΛૌٻ͢Δʁ

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  120. ಧ͚͍ͨਓʹ
    ࢗ͞Δૌٻʢ—ʣΛݟ͚ͭΔͨΊʹ
    ຊ౰ͷՁ஋Λ੔ཧ͢Δ

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  121. WHAT ԿΛૌٻ͢Δʁ
    ݴ͑Δ͜ͱ͚ͩͰͳ͘
    ݴͬͯ΄͍͜͠ͱ͸Կ͔
    ਂ͘ਂ͘໰͍ଓ͚Δ͜ͱ
    ʢ૊Έ߹Θͤ΍ݴ͍׵͑΋༗ޮʣ

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  122. HOW
    Ͳ͏දݱ͢Δʁ

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  123. ΫϦΤΠςΟϒͷදݱΛ໰͏ͱ͸
    ʮͲ͜ʯΛʮͲ͏ʯ
    ޻෉͢Δ͔Λߟ͑Δ͜ͱ

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  124. HOW Ͳ͏දݱ͢Δʁ
    ʮͲ͜ʯΛʮͲ͏ʯ޻෉͢Δ͔
    ͱ͍͏ҙࣝΛ࣋ͪͳ͕Β
    ײ֮ͷݴޠԽʹͩ͜ΘΔ
    ʢ໨ʹೖΔΫϦΤΠςΟϒʹ΋ͦͷҙࣝΛ޲͚Δʣ

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  125. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ
    ͲΜͳ
    ໨తͰʁ
    WHO ? WHAT ? HOW ?
    WHY ?
    ୭ʹ
    ޲͚ͯʁ
    ԿΛ
    ఻͑Δʁ
    Ͳ͏
    දݱ͢Δʁ

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  126. ΑΓΫΦϦςΟͷߴ͍
    ޿ࠂΫϦΤΠςΟϒΛ໨ࢦͯ͠
    ͥͻ׆༻ͯ͠Έ͍ͯͩ͘͞ʂ

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  127. THANK YOU !
    Twitter/Facebook
    @kakukoki
    もしご質問あれば、なんでもどうぞ!
    「 ⾃分の⾔葉で語るとき、⼈はいい声で話す。」

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