クオリティの高い広告クリエイティブを「問う」方法

クオリティの高い広告クリエイティブを「問う」方法

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1. ΫΦϦςΟͷߴ͍ ޿ࠂΫϦΤΠςΟϒΛʮ໰͏ʯํ๏
2. ࣗݾ঺հ
3. ୅දऔక໾ࣾ௕ / CO-CREATOR Ճདྷ ޾थʛKOKI KAKU 1983೥ ෱Ԭݝా઒܊ੜ·Εɾֈ࠲ͷABܕɾ۝भେֶܳज़޻ֶ෦ଔ ιϑτόϯΫϗʔΫε৴ऀͷ৽॓ΰʔϧσϯ֗ϧʔΩʔ גࣜձࣾηϓςʔχ ʢ 2006 – 2017 ʣ ΫϦΤΠςΟϒ෦ ઐ೚෦௕ / ΫϦΤΠςΟϒσΟϨΫλʔ ※ ηϓςʔχάϧʔϓ৽نࣄۀίϯςετ גࣜձࣾαΠϯίαΠϯ ʢ 2018 – Now ʣ ୅දऔక໾CEO / Co-Creator kakukoki
4. 2018.04 – NOW
5. اۀཧ೦ Corporate Will ࣗ෼ͷݴ༿ͰޠΔͱ͖ɺਓ͸͍͍੠Ͱ࿩͢ɻ 100Λ௒͑Δاۀ΍ϒϥϯυͷɺاۀཧ೦΍ωʔϛϯάͳͲ ΞΠσϯςΟςΟڞ૑΍ΫϦΤΠςΟϒࢧԉΛ͍ͯ͠·͢
6. 2006.04 – 2017.09
7. ηϓςʔχೖࣾޙ͸ɺΫϦΤΠςΟϒσΟϨΫλʔͱͯ͠ɺΩϟϯϖʔϯاըɺ ઓུPRɺ TVCMɺιʔγϟϧϝσΟΞϚʔέςΟϯάͳͲ༷ʑͳྖҬͷҊ݅ʹैࣄ
8. ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ༗ޮͳ੍࡞ख๏ͷݴޠԽʯʹ΋औ૊Έɺ ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ʹ΋ۀքͷ࠷લઢͰ஫ྗ
9. ΧϯϑΝϨϯεͳͲͰͷొஃ΍ϓϨθϯ৆ड৆΋ଟ਺ ӡ༻ܕ޿ࠂΫϦΤΠςΟϒͷʮ༗ޮͳ੍࡞ख๏ͷݴޠԽʯʹ΋औ૊Έɺ ϊ΢ϋ΢ͷࣾ಺֎΁ͷൃ৴ʹ΋ۀքͷ࠷લઢͰ஫ྗ
10. ͸͡Ίʹ
11. օ͞Μ͸ΫϦΤΠςΟϒϫʔΫʹ ͲΜͳ೰Έ͕͋Γ·͔͢ʁ
12. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍ʜ
13. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍ʜ
14. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍ʜ
15. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ
16. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ
17. ΫϦΤΠςΟϒ੍࡞ʹ͍ͭͯͷ ೰Έ͕ਚ͖ͳ͍ͷ͸ͳͥʁ
18. ʢ೰ΈΛθϩʹ͸Ͱ͖ͳ͍͔΋͠Ε·ͤΜ͕…ʣ ೰Έ͕ਚ͖ͳ͍ͷ͸ ΫϦΤΠςΟϒ੍࡞ʹ͓͚Δ ࠷ॏཁϓϩηεΛ๨Ε͍ͯΔ͔Β ʢ͔΋͠Εͳ͍ʣ
19. ຊ೔ͷςʔϚ
20. ຊ೔ͷςʔϚ ΫΦϦςΟͷߴ͍ ޿ࠂΫϦΤΠςΟϒΛ ʮ ໰͏ ʯྗ
21. ຊ೔ͷςʔϚ ΫΦϦςΟͷߴ͍ΫϦΤΠςΟϒ ͷલʹ͸ඞͣ ΫΦϦςΟͷߴ͍໰͍ ͕͋Δ
22. ਖ਼͘͠ʮ໰͏ʯ͜ͱ͕Ͱ͖Ε͹
23. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍… ↓ ຊ౰ʹͭ͘Δ΂͖΋ͷ͕Θ͔Δ
24. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍… ↓ ԿΛظ଴͍ͯ͠Δ͔఻͑ΒΕΔ
25. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍… ↓ ҧ࿨ײͷ͋Δ఺ΛݴޠԽͰ͖Δ
26. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ ˣ ԾઆΛݕূͯ͠ ৽͍͠Ծઆཱ͕ͯΒΕΔ
27. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ ˣ ʮΘ͔Βͳ͍ʯ͜ͱΛ ৽͍͠ʮՄೳੑʯʹ
28. ༨ஊɿ ΫϦΤΠλʔͷ࢓ࣄ͸ "*ʢ$IBU(15ͳͲʣʹ ୣΘΕΔͷ͔ʁ
29. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ ͦͷճ౴͸ YESͰ΋͋Γ NOͰ΋͋Δ
30. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ ChatGPTʢAIʣ → ౴͑Λͭ͘Δ AI creates Answers CreatorʢHumanʣ→ ໰͍Λͭ͘Δ HUMANS create Questions
31. ΫϦΤΠλʔʢਓؒʣͷ࢓ࣄ͸AIʹୣΘΕΔͷ͔ʁ ໰͍Λ૑଄͢Δ͜ͱ ˣ ՄೳੑΛ૝૾͢Δ͜ͱ
32. ΫΦϦςΟͷߴ͍ʮ໰͍ʯΛͭ͘Δίπ
33. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
34. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
35. WHY ͲΜͳ໨తͰʁ
36. ໨తͷઃఆʹΑͬͯ ͭ͘ΒΕΔΫϦΤΠςΟϒ͸ େ͖͘ҟͳͬͯ͘Δ
37. ൢചͷଅਐ ʢίϯόʔδϣϯʣ ೝ஌ͷ֦େ ʢϦʔνʣ ޿ࠂΫϦΤΠςΟϒͷ໨తͱ͍͑͹
38. ຊ౰ʹͭ͘Δ΂͖ ΫϦΤΠςΟϒΛͭ͘ΔͨΊʹ͸ ,1*ୡ੒ͷͨΊʹ ԿΛ໨ࢦ͢ͷ͔·Ͱఆٛ͢΂͖
39. ʮೝ஌ͷ֦େʯύϑΥʔϚϯεΛࠨӈ͢Δཁૉ ࠶ੜ ͨ͘͠ͳΔ ࠷ޙ·Ͱ ݟͨ͘ͳΔ γΣΞ ͨ͘͠ͳΔ Ͳͷୡ੒Λ໨ࢦ͔͢Ͱ ࠷దͳΞ΢τϓοτ͸ҟͳͬͯ͘Δ
40. ʮൢചͷଅਐʯύϑΥʔϚϯεΛࠨӈ͢Δཁૉ ໨ʹཹ·Δ ڵຯΛҾ͘ ߪങΛଅ͢ ΍͸ΓɺͲͷୡ੒Λ໨ࢦ͔͢Ͱ ࠷దͳΞ΢τϓοτ͸ҟͳͬͯ͘Δ
41. ྫ͑͹ εΩοϓΛ๷ࢭͯ͠ɺೝ஌ΛߴΊΔಈը
42. ྫ͑͹ ࠷ޙ·ͰڵຯΛҾ͖ɺߪങΛଅ͢ಈը
43. WHY ͲΜͳ໨తͰʁ KPIୡ੒ͷͨΊʹ ԿΛ໨ࢦ͢ͷ͔ʁ·Ͱ ໰͏͜ͱ͕ॏཁ ʢࢦඪͷఏ͚ࣔͩͰ͸໨త͕ϒϨ΍͍͢ʣ
44. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
45. WHO ୭ʹ޲͚ͯʁ
46. ୭ʹ޲͚ͯಧ͚Δ޿ࠂͳͷ͔ʁ ۩ମతʹ͢Ε͹͢Δ΄Ͳ ΫϦΤΠςΟϒ͸ڧ͘ͳΔ
47. ݦࡏ૚ જࡏ૚ ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ
48. γχΞ૚ ए೥૚ ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ
49. ୅ঁੑ ୅உੑ ͜ͷΫϦΤΠςΟϒͷλʔήοτ͸୭Ͱ͔͢ʁ
50. ͦͷλʔήοτઃఆͰ ຊ౰ʹਓͷإ͕૝૾Ͱ͖·͔͢ʁ
51. WHO͸۩ମతͰ͋Δ΄ͲΫϦΤΠςΟϒ͸ڧ͘ͳΔ 20୅உੑ ϫΠϯΛޠΒͤͨΒࢭ·Βͳ͍ ITاۀۈ຿ͷएख؅ཧ৬ 30୅ঁੑ ৸ΔલʹඞͣΠϯελʹ౤ߘ͢Δ OܕͷΩϟϦΞ΢ʔϚϯ ए೥૚ ࣗ෼ʹબڍݖ͕͋Δ͜ͱΛ஌Βͳ͍ ౎಺ͷࢲཱେֶੜʢ19ࡀʣ
52. λʔήοτ͸େ͖͍΄͏͕͍͍Μ͡Όͳ͍ͷʁ ̍̌̌ສਓͷΠϯαΠτͷฏۉʹ ڞײ͢Δਓؒ͸͓ͦΒ̍͘ਓ΋͍ͳ͍ ͔ͨ͠ͳ̍ਓͷΠϯαΠτʹ ڞײ͢Δਓؒ͸ҙ֎ͱ͚ͬ͜͏͍Δ ͚Ͳ
53. WHOΛ۩ମతʹ͢ΔͨΊͷίπ ࢠͲ΋ʹݫ͍͠ δϟχʔζ޷͖ͳ ݆໿Ոͷ Πϯελ޷͖ͳ ༑ͩͪͷଟ͍ ɾɾɾetc ઐۀओ් ΩϟϦΞ΢ʔϚϯ ϒϩΨʔ ΧδϡΞϧϚϚ ؼࠃࢠঁ ɾɾɾetc ྫ ɿ 40 ୅ ͘ Β͍ ͷ ঁੑ ͷ৔ ߹ ˓˓ͳ˓˓ Ͱ੔ཧ͢Δͱɺ۩ମతʹͳΓ΍͍͢
54. WHO ୭ʹ޲͚ͯʁ ୭ʹ޲͚ͯͭ͘Δͷ͔ إ͕ݟ͑Δ͘Β͍·Ͱ ۩ମతʹ໰͏͜ͱ͕ॏཁ ʢΞϯέʔτΑΓσϓεΠϯλϏϡʔʣ
55. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
56. WHAT ԿΛૌٻ͢Δʁ
57. ಧ͚͍ͨਓʹ ࢗ͞Δૌٻʢ—ʣΛݟ͚ͭΔͨΊʹ ຊ౰ͷՁ஋Λ੔ཧ͢Δ
58. ࢗ͞Δૌٻʢ—ʣΛൃݟ͢Δ ࢀߟʹͳΔʮ̏ͭͷ໊ݴʯ
59. ໊ݴ ᶃ
60. 1/4ΠϯνͷυϦϧΛങ͏ਓ͕ ٻΊ͍ͯΔ΋ͷ͸ 1/4ΠϯνͷυϦϧͰ͸ͳ͘ 1/4Πϯνͷ݀Ͱ͋Δ By ηΦυΞɾϨϏοτ ʢ1968೥ʣ
61. ྫ͑͹ɺυτʔϧίʔώʔͷՁ஋͸ʁ ʢʙͩΑʣ ͩ͜ΘΓ ௚Րᖿઝ ̍ഋ 200ԁʙ ໺ࡊ ͨͬ΀Γ αϯυ λόί͕ ٵ͑Δ
62. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋͸ʁ
66. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋ͳͷ͔ʁ
67. ໊ݴ ᶄ
68. ϑΝϯΫγϣϯΑΓΤϞʔγϣϯ ԿΛݴ͑Δ͔ʁΑΓ΋ ͍͔ʹʮݴͬͯ΄͍͜͠ͱʯΛݴ͏͔ʁ͕ αΠϑͷඥΛͻΒͨ͘Ίʹେ੾ By ๭ΫϦΤΠςΟϒσΟϨΫλʔ
69. ˓˓ʹ͔͠ݴ͑ͳ͍Ձ஋͸ʁ ˓˓ʹݴͬͯ΄͍͠Ձ஋͸ʁ
70. ྫ͑͹ɺυτʔϧίʔώʔͷՁ஋͸ʁ ʢʙͩΑʣ ͩ͜ΘΓ ௚Րᖿઝ ̍ഋ 200ԁʙ ໺ࡊ ͨͬ΀Γ αϯυ λόί͕ ٵ͑Δ ͓͍͠͞ʹ ຬ଍Ͱ͖Δ ຖ೔Ͱ΋ ߦ͖ͨ͘ͳΔ ݈߁తʹ খෲ͕ ຬͨͤΔ ࣗ෼ͷ ډ৔ॴʹ ͳΔ
71. εϓʔϯͰ৯΂ΒΕΔΑʢʙͩΑʣ ↓ ޷͖ͳਓʹ৯΂ͤͯ͞΋Β͍͍ͨͳʢʙͩͳʣ
72. ΰϧϑͷείΞ͕ྑ͘ͳΔΑʢʙͩΑʣ ↓ ࠓ͙͢ΰϧϑʹߦ͖͍ͨͳʢʙͩͳʣ
73. ͓͍͍ͬ͘͢͝͠ΑʢʙͩΑʣ ↓ Ұ౓͸৯΂ͯΈ͍ͨͳʢʙͩͳʣ
74. ͦΕͰ΋ ࢗ͞Δૌٻʢ—ʣʹ ͳΒͳ͚Ε͹
75. ໊ݴ ᶅ
76. ʮݴ͑Δ͜ͱʢʙͩΑʣʯͱ ʮݴͬͯ΄͍͜͠ͱʢʙͩͳʣʯΛ ૊Έ߹ΘͤͨΓݴ͍׵͑ͨΓ͢Δ͜ͱͰ ࢗ͞Δૌٻʢ—ʣΛ։ൃͰ͖Δ By ΧΫɾί΢Ω
77. ࢗ͞Δૌٻʢ—ʣʹ͚ۙͮΔͨΊʹ Exɿ͍҆ͷʹΦγϟϨͳίʔώʔ Exɿ೉͍͚͠Ͳୡ੒ײ͕͋ΔήʔϜ ૊Έ߹ΘͤΔ ૌٻA ૌٻD ૌٻB ૌٻE ݴ͍׵͑Δ ૌٻA ૌٻA’ ExɿڠྗϓϨΠͰ͖Δ ExɿՈ଒Ͱָ͠ΉͷʹϐολϦ
78. ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹ ͩ͜ΘΓ ௚Րᖿઝ ຖ೔Ͱ΋ ߦ͖ͨ͘ͳΔ
79. ؾෛΘͣ ೖΕΔ͔Β ॿ͔Δ ݈߁తʹ খෲ͕ ຬͨͤΔ ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
80. ఻આͷ ৬ਓͷຯΛ ࠶ݱ ͩ͜ΘΓ ௚Րᖿઝ ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
81. μΠΤοτʹ ͓͢͢Ί ݈߁తʹ খෲ͕ ຬͨͤΔ ྫ͑͹ɺυτʔϧίʔώʔͷ৔߹
82. WHAT ԿΛૌٻ͢Δʁ ݴ͑Δ͜ͱ͚ͩͰͳ͘ ݴͬͯ΄͍͜͠ͱ͸Կ͔ ਂ͘ਂ͘໰͍ଓ͚Δ͜ͱ ʢ૊Έ߹Θͤ΍ݴ͍׵͑΋༗ޮʣ
83. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
84. HOW Ͳ͏දݱ͢Δʁ
85. ΫϦΤΠςΟϒͷදݱΛ໰͏ͱ͸ ʮͲ͜ʯΛʮͲ͏ʯ ޻෉͢Δ͔Λߟ͑Δ͜ͱ
86. ʮ Ͳ͜ ʯΛ޻෉͢Δʁ ʢ ޻෉͢Δཁૉͷಛఆ ʣ
87. ૉࡐ จࣈ ɾϑΥϯτબఆ ɾࣈؒ/ߦؒͷௐ੔ શମ ৘ใ੔ཧ ɾ৘ใͷબ୒ ɾཁૉͷ଍͠ࢉͱҾ͖ࢉ ը૾ ɾϨλον/Ճ޻ ɾࣸਅ/Πϥετબఆ ৭ ɾશମͷτʔϯબఆ ɾ৭ͷ૊Έ߹Θͤ ਤܗ ɾݟ΍͍͢ܗͷબఆ ɾޮՌతͳҹ৅ ը໘ߏ੒ ɾ഑ஔ/ϨΠΞ΢τ ɾϚʔδϯͷҙࣝ ExɿάϥϑΟοΫͷ৔߹
88. ʮ Ͳ͏ ʯ޻෉͢Δʁ ʢ දݱͷςΫχοΫ ʣ
89. දݱΛΫϦΤΠςΟϒʹ͢ΔͨΊͷςΫχοΫʢҰྫʣ ϨτϦοΫ ʢमֶࣙʣ
90. ϨτϦοΫͱ͸ʁ ૊Έ߹Θͤ΍ݴ͍׵͑ͰΞΠσΞΛ ൃ૝͢ΔͨΊͷϊ΢ϋ΢ ޮՌతͳݴ༿͸ͲͷΑ͏ʹ࡞ΒΕΔͷ͔Λ෼ੳɾ੔ཧͨ͠΋ͷɻ ৗʹΫϦΤΠςΟϒͳ΋ͷ͕Ͱ͖ͨޙʹɺ ޙ௥͍ͰͲ͏ͯͦ͠Ε͕ޮՌతͳͷ͔Λ෼ੳ͠ɺ ੵΈॏͶͨूେ੒ͱݴ͑Δɻ
91. ϨτϦοΫͷछྨ ϨτϦοΫʹ͸େ͖͘2ͭͷख๏͕͋Δ ʮ ஔ͖׵ ͑ Δ ʯख ๏ ൺᄻ t r o p e εΩʔϜ s c h e m e ʮฒ ΂ସ͑ Δʯ ख๏
92. ൺᄻͷϨτϦοΫ º 5छྨ ྨࣅੑʹΑΔஔ͖׵͑ ྡ઀ੑʹΑΔஔ͖׵͑ Ξφϩδʔ ϝλϑΝʔ ٖਓԽ ύϩσΟ ྡ઀ᄻ
93. εΩʔϜͷϨτϦοΫ º 9छྨ vs ίϯτϥετ ϛεϚον ٯస ݁߹ ൓෮ɾू߹ ތு ୯७Խ ૿ྔ ෼཭
94. ϝλϑΝʔʢ҉ᄻʣ Πϝʔδ͕ͳΜͱͳ͘ࣅ͍ͯΔ ผͷ΋ͷʹஔ͖׵͑Δ
95. จࣈʢίϐʔʣ Ͳ͜Λʁ ϝλϑΝʔ Ͳ͏ʁ
96. ࣸਅ Ͳ͜Λʁ ϝλϑΝʔ Ͳ͏ʁ
97. ύϩσΟ ࣅ͍ͯΔ༗໊ͳώτɾϞϊɾίτʹ ஔ͖׵͑Δ
98. จࣈʢίϐʔʣ Ͳ͜Λʁ ύϩσΟ Ͳ͏ʁ
99. ࣸਅ Ͳ͜Λʁ ύϩσΟ Ͳ͏ʁ
100. ίϯτϥετ ͭҎ্ͷʢࣅͨʣ΋ͷΛ઀ۙͤͯ͞ ͦͷࠩͰΞϐʔϧ͢Δ
101. ը໘ߏ੒ɾΧϥʔ Ͳ͜Λʁ ίϯτϥετ Ͳ͏ʁ
102. จࣈʢίϐʔʣ Ͳ͜Λʁ ίϯτϥετ Ͳ͏ʁ
103. ٯస ٯసͨ͠Γ൓ରʹͯ͠ɺҧ͏΋ͷΛ ͭͬͨ͘ΓΞϐʔϧ͢Δ
104. จࣈʢίϐʔʣ Ͳ͜Λʁ ٯస Ͳ͏ʁ
105. ৘ใ੔ཧ Ͳ͜Λʁ ٯస Ͳ͏ʁ
106. ʢ͙͢ʹ࢖͍͜ͳ͢ͷ͸೉͍͔͠΋͠Ε·ͤΜ͕ʣ ʮͲ͜ʁʯΛʮͲ͏ʁʯͷ ໰͍ͷҙࣝΛ͚࣋ͭͩͰ΋ ґཔ΍ൃ૝΍ධՁ͕εϜʔζʹͳΔ
107. HOW Ͳ͏දݱ͢Δʁ ʮͲ͜ʯΛʮͲ͏ʯ޻෉͢Δ͔ ͱ͍͏ҙࣝΛ࣋ͪͳ͕Β ײ֮ͷݴޠԽʹͩ͜ΘΔ ʢ໨ʹೖΔΫϦΤΠςΟϒʹ΋ͦͷҙࣝΛ޲͚Δʣ
108. ·ͱΊ
109. ·ͱΊͷલʹ ΋͏Ұ͚ͭͩʮ໊ݴʯͷγΣΞ
110. lΘ͔ΒͶ͑͜ͱʹϧʔϧΛ୳͢ɻ ͦͷΫοι஍ಓͳ౒ྗΛ ՊֶͬͯݺΜͰΔ͚ͩͩɻz ʢ %S450/&ΑΓ ʣ
111. ΑΓΫΦϦςΟͷߴ͍ ΫϦΤΠςΟϒΛੜΈग़ͨ͢Ίʹ ʢͱ͍͏͔͢΂ͯͷ࢓ࣄʹʣ ඞཁͳελϯεͰ͸ͳ͍ͩΖ͏͔
112. ԿΛ͍͍͔ͭͬͯ͘Θ͔Βͳ͍… ↓ ຊ౰ʹͭ͘Δ΂͖΋ͷ͕Θ͔Δ
113. Ͳ͏ґཔ͍͍͔ͯ͠Θ͔Βͳ͍… ↓ ԿΛظ଴͍ͯ͠Δ͔఻͑ΒΕΔ
114. Ͳ͏ධՁ͢Ε͹͍͍͔Θ͔Βͳ͍… ↓ ҧ࿨ײͷ͋Δ఺ΛݴޠԽͰ͖Δ
115. Ͳ͏վળ͍͍͔ͯ͠Θ͔Βͳ͍ʜ ʢͳͥྑ͔ͬͨʗѱ͔͔ͬͨΘ͔Βͳ͍ʜʣ ˣ ԾઆΛݕূͯ͠ ৽͍͠Ծઆཱ͕ͯΒΕΔ
116. Կ͕Θ͔Βͳ͍ͷ͔΋Θ͔Βͳ͍ʜ ˣ ʮΘ͔Βͳ͍ʯ͜ͱΛ ৽͍͠ʮՄೳੑʯʹ
117. ΫϦΤΠςΟϒʹؔ͢Δ ͋ΒΏΔʮΘ͔Βͳ͍ʯʹ ཱͪ޲͔͏ͨΊͷྗ
118. ຊ೔ͷςʔϚ ΫΦϦςΟͷߴ͍ ޿ࠂΫϦΤΠςΟϒΛ ʮ ໰͏ ʯྗ
119. ຊ೔ͷςʔϚ ΫΦϦςΟͷߴ͍ΫϦΤΠςΟϒ ͷલʹ͸ඞͣ ΫΦϦςΟͷߴ͍໰͍ ͕͋Δ
120. ΫΦϦςΟͷߴ͍ʮ໰͍ʯΛͭ͘Δίπ
121. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
122. WHY ͲΜͳ໨తͰʁ
123. ໨తͷઃఆʹΑͬͯ ͭ͘ΒΕΔΫϦΤΠςΟϒ͸ େ͖͘ҟͳͬͯ͘Δ
124. WHY ͲΜͳ໨తͰʁ KPIୡ੒ͷͨΊʹ ԿΛ໨ࢦ͢ͷ͔ʁ·Ͱ ໰͏͜ͱ͕ॏཁ ʢࢦඪͷఏ͚ࣔͩͰ͸໨త͕ϒϨ΍͍͢ʣ
125. WHO ୭ʹ޲͚ͯʁ
126. ୭ʹ޲͚ͯಧ͚Δ޿ࠂͳͷ͔ʁ ۩ମతʹ͢Ε͹͢Δ΄Ͳ ΫϦΤΠςΟϒ͸ڧ͘ͳΔ
127. WHO ୭ʹ޲͚ͯʁ ୭ʹ޲͚ͯͭ͘Δͷ͔ إ͕ݟ͑Δ͘Β͍·Ͱ ۩ମతʹ໰͏͜ͱ͕ॏཁ ʢΞϯέʔτΑΓσϓεΠϯλϏϡʔʣ
128. WHAT ԿΛૌٻ͢Δʁ
129. ಧ͚͍ͨਓʹ ࢗ͞Δૌٻʢ—ʣΛݟ͚ͭΔͨΊʹ ຊ౰ͷՁ஋Λ੔ཧ͢Δ
130. WHAT ԿΛૌٻ͢Δʁ ݴ͑Δ͜ͱ͚ͩͰͳ͘ ݴͬͯ΄͍͜͠ͱ͸Կ͔ ਂ͘ਂ͘໰͍ଓ͚Δ͜ͱ ʢ૊Έ߹Θͤ΍ݴ͍׵͑΋༗ޮʣ
131. HOW Ͳ͏දݱ͢Δʁ
132. ΫϦΤΠςΟϒͷදݱΛ໰͏ͱ͸ ʮͲ͜ʯΛʮͲ͏ʯ ޻෉͢Δ͔Λߟ͑Δ͜ͱ
133. HOW Ͳ͏දݱ͢Δʁ ʮͲ͜ʯΛʮͲ͏ʯ޻෉͢Δ͔ ͱ͍͏ҙࣝΛ࣋ͪͳ͕Β ײ֮ͷݴޠԽʹͩ͜ΘΔ ʢ໨ʹೖΔΫϦΤΠςΟϒʹ΋ͦͷҙࣝΛ޲͚Δʣ
134. ޿ࠂΫϦΤΠςΟϒͷΫΦϦςΟΛࠨӈ͢Δʮ໰͍ʯ ͲΜͳ ໨తͰʁ WHO ? WHAT ? HOW ? WHY ? ୭ʹ ޲͚ͯʁ ԿΛ ఻͑Δʁ Ͳ͏ දݱ͢Δʁ
135. ΑΓΫΦϦςΟͷߴ͍ ޿ࠂΫϦΤΠςΟϒΛ໨ࢦͯ͠ ͥͻ׆༻ͯ͠Έ͍ͯͩ͘͞ʂ
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