The secret sauce of 3D printing design sales - 2014

Inside 3D Printing - Santa Clara

Transcript

1. The Secret Karla Lopez Authentise of 3DP Design Sales https://flic.kr/p/8f2EVV CC
2. 3DP Design Sales § Free x Paid § Price perception in 3DP § Monetization models § What sells § Pricing your models § Building a brand
3. Free x Paid https://flic.kr/p/9VDBVU CC
6. Price Perception
7. Digital Product Development Deployment Taxes Physical Product Development Manufacturing Storing Shipping Taxes VS
9. 1. Need
10. 2. Quality
11. etsy.com/shop/Printmeneer
12. 3. Originality scottfranksdesigns.co.uk
13. 4. Work hours invested makershop.co
14. 5. Brand bathsheba.com
15. Monetization models https://flic.kr/p/chEwR9 CC
16. 1. Donation
17. 1. Donation Free Engagement Support Donation ratio is low Down side vs Upside
18. 2. Printed products
19. 2. Printed products Quality Material choices Color choices Price Shipping Customs Down side vs Upside
20. 3. Digital files
21. 3. Digital files Price Shipping Customs Quality Material choices Color choices Down side vs Upside
22. Intelectual Property? https://flic.kr/p/2bMt9M CC
23. Streaming vs Download
24. Streaming vs Download Mutliple prints Customization Pay-per-print Data feedback Restrict printers
25. What sells https://flic.kr/p/i6QSFJ CC
26. 1. What people look for alan-nguyen.com
27. What people look for Thanks to Gun 1032 Car 1025 Star Wars 973 Lego 967 Ring 847 Skull 846 Gopro 775 Robot 713 iPhone 683 Gear 677 Gear 677 Dragon 673 Iron Man 661 Pokemon 661 League of Legends 613 Batman 591 Vase 589 Dildo 586 Warhammer 567 Halo 538
28. What people look for Thanks to Gun 1032 Car 1025 Star Wars 973 Lego 967 Ring 847 Skull 846 Gopro 775 Robot 713 iPhone 683 Gear 677 Gear 677 Dragon 673 Iron Man 661 Pokemon 661 League of Legends 613 Batman 591 Vase 589 Dildo 586 Warhammer 567 Halo 538
29. 2. What people pay for
30. What people pay for Thanks to Hobby & DIY Fashion Art Miniatures Gadgets House Jewelry Science Games & Toys 1 1.5 2 0 0.5
31. Pricing your models https://flic.kr/p/5RB6PJ CC
32. 1. Mental price barriers $2 $5 $10 $20 $50 https://flic.kr/p/6sCR5x CC
33. 2. Sales price x Listing price Thanks to $20 $6 $24 $20 $14 $9 $23 $61 $46 $35 $24 $16 $7 $20 Miniatures Science Art Gadgets House Hobby & DIY Jewelry Listing price
34. Do the math work + % marketplace + taxes Royalty
35. 3. Price & complexity $30 to $40 Complex models vs Below $10 Simple models Thanks to
36. Building a brand https://flic.kr/p/5Eo8n6 CC
37. 1. Do your research https://flic.kr/p/boFmCe CC
38. 2.Find your niche
39. 3. Build portfolio Thanks to 100-150 models https://flic.kr/p/6BjnWy CC
40. vs EXPECTATIONS REALITY
41. 4. Customers want to test-drive your work https://flic.kr/p/ CC Thanks to
42. 5. Put real effort Preview images • 0-4 • 5-9 • 35-39 Thanks to https://flic.kr/p/3e2ZZ4 CC
43. 6. Market it https://flic.kr/p/9rK5KD CC
44. Brand
45. Brand
46. Profit! https://flic.kr/piU2qFE CC Thanks! karla@authentise.com