The secret sauce of 3D printing design sales - 2014

Inside 3D Printing - Santa Clara

Transcript

1. The Secret
   Karla Lopez
   Authentise
   of 3DP Design Sales
   https://flic.kr/p/8f2EVV
   CC
   

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2. 3DP Design Sales
   § Free x Paid
   § Price perception in 3DP
   § Monetization models
   § What sells
   § Pricing your models
   § Building a brand
   

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3. Free x Paid
   https://flic.kr/p/9VDBVU
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6. Price Perception
   

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7. Digital
   Product
   Development
   Deployment
   Taxes
   Physical
   Product
   Development
   Manufacturing
   Storing
   Shipping
   Taxes
   VS
   

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9. 1. Need
   

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10. 2. Quality
    

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11. etsy.com/shop/Printmeneer
    

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12. 3. Originality
    scottfranksdesigns.co.uk
    

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13. 4. Work hours
    invested
    makershop.co
    

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14. 5. Brand
    bathsheba.com
    

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15. Monetization models
    https://flic.kr/p/chEwR9
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16. 1. Donation
    

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17. 1. Donation
    Free
    Engagement
    Support
    Donation
    ratio is low
    Down side
    vs
    Upside
    

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18. 2. Printed products
    

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19. 2. Printed products
    Quality
    Material choices
    Color choices
    Price
    Shipping
    Customs
    Down side
    vs
    Upside
    

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20. 3. Digital files
    

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21. 3. Digital files
    Price
    Shipping
    Customs
    Quality
    Material choices
    Color choices
    Down side
    vs
    Upside
    

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22. Intelectual
    Property?
    https://flic.kr/p/2bMt9M
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23. Streaming
    vs
    Download
    

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24. Streaming
    vs
    Download
    Mutliple prints
    Customization
    Pay-per-print
    Data feedback
    Restrict printers
    

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25. What sells
    https://flic.kr/p/i6QSFJ
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26. 1. What people
    look for
    alan-nguyen.com
    

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27. What people look for
    Thanks to
    Gun 1032
    Car 1025
    Star Wars 973
    Lego 967
    Ring 847
    Skull 846
    Gopro 775
    Robot 713
    iPhone 683
    Gear 677
    Gear 677
    Dragon 673
    Iron Man 661
    Pokemon 661
    League of Legends 613
    Batman 591
    Vase 589
    Dildo 586
    Warhammer 567
    Halo 538
    

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28. What people look for
    Thanks to
    Gun 1032
    Car 1025
    Star Wars 973
    Lego 967
    Ring 847
    Skull 846
    Gopro 775
    Robot 713
    iPhone 683
    Gear 677
    Gear 677
    Dragon 673
    Iron Man 661
    Pokemon 661
    League of Legends 613
    Batman 591
    Vase 589
    Dildo 586
    Warhammer 567
    Halo 538
    

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29. 2. What people
    pay for
    

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30. What people pay for
    Thanks to
    Hobby & DIY
    Fashion
    Art
    Miniatures
    Gadgets
    House
    Jewelry
    Science
    Games & Toys
    1 1.5 2
    0 0.5
    

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31. Pricing
    your
    models
    https://flic.kr/p/5RB6PJ
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32. 1. Mental price
    barriers
    $2
    $5
    $10
    $20
    $50
    https://flic.kr/p/6sCR5x
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33. 2. Sales price x Listing price
    Thanks to
    $20
    $6
    $24
    $20
    $14
    $9
    $23
    $61
    $46
    $35
    $24
    $16
    $7
    $20
    Miniatures
    Science
    Art
    Gadgets
    House
    Hobby & DIY
    Jewelry Listing price
    

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34. Do the math
    work +
    % marketplace +
    taxes
    Royalty
    

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35. 3. Price & complexity
    $30 to $40
    Complex
    models
    vs
    Below $10
    Simple models
    Thanks to
    

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36. Building a brand
    https://flic.kr/p/5Eo8n6
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37. 1. Do your research
    https://flic.kr/p/boFmCe
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38. 2.Find your
    niche
    

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39. 3. Build portfolio
    Thanks to
    100-150 models
    https://flic.kr/p/6BjnWy
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40. vs
    EXPECTATIONS
    REALITY
    

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41. 4. Customers want to
    test-drive your work
    https://flic.kr/p/
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    Thanks to
    

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42. 5. Put real effort
    Preview images
    • 0-4
    • 5-9
    • 35-39
    Thanks to
    https://flic.kr/p/3e2ZZ4
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43. 6. Market it
    https://flic.kr/p/9rK5KD
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44. Brand
    

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45. Brand
    

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46. Profit!
    https://flic.kr/piU2qFE
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    Thanks!
    karla@authentise.com
    

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