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The secret sauce of 3D printing design sales - 2014
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Karla Lopez
September 05, 2014
Design
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The secret sauce of 3D printing design sales - 2014
Inside 3D Printing - Santa Clara
Karla Lopez
September 05, 2014
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Transcript
The Secret Karla Lopez Authentise of 3DP Design Sales https://flic.kr/p/8f2EVV
CC
3DP Design Sales § Free x Paid § Price perception
in 3DP § Monetization models § What sells § Pricing your models § Building a brand
Free x Paid https://flic.kr/p/9VDBVU CC
None
None
Price Perception
Digital Product Development Deployment Taxes Physical Product Development Manufacturing Storing
Shipping Taxes VS
None
1. Need
2. Quality
etsy.com/shop/Printmeneer
3. Originality scottfranksdesigns.co.uk
4. Work hours invested makershop.co
5. Brand bathsheba.com
Monetization models https://flic.kr/p/chEwR9 CC
1. Donation
1. Donation Free Engagement Support Donation ratio is low Down
side vs Upside
2. Printed products
2. Printed products Quality Material choices Color choices Price Shipping
Customs Down side vs Upside
3. Digital files
3. Digital files Price Shipping Customs Quality Material choices Color
choices Down side vs Upside
Intelectual Property? https://flic.kr/p/2bMt9M CC
Streaming vs Download
Streaming vs Download Mutliple prints Customization Pay-per-print Data feedback Restrict
printers
What sells https://flic.kr/p/i6QSFJ CC
1. What people look for alan-nguyen.com
What people look for Thanks to Gun 1032 Car 1025
Star Wars 973 Lego 967 Ring 847 Skull 846 Gopro 775 Robot 713 iPhone 683 Gear 677 Gear 677 Dragon 673 Iron Man 661 Pokemon 661 League of Legends 613 Batman 591 Vase 589 Dildo 586 Warhammer 567 Halo 538
What people look for Thanks to Gun 1032 Car 1025
Star Wars 973 Lego 967 Ring 847 Skull 846 Gopro 775 Robot 713 iPhone 683 Gear 677 Gear 677 Dragon 673 Iron Man 661 Pokemon 661 League of Legends 613 Batman 591 Vase 589 Dildo 586 Warhammer 567 Halo 538
2. What people pay for
What people pay for Thanks to Hobby & DIY Fashion
Art Miniatures Gadgets House Jewelry Science Games & Toys 1 1.5 2 0 0.5
Pricing your models https://flic.kr/p/5RB6PJ CC
1. Mental price barriers $2 $5 $10 $20 $50 https://flic.kr/p/6sCR5x
CC
2. Sales price x Listing price Thanks to $20 $6
$24 $20 $14 $9 $23 $61 $46 $35 $24 $16 $7 $20 Miniatures Science Art Gadgets House Hobby & DIY Jewelry Listing price
Do the math work + % marketplace + taxes Royalty
3. Price & complexity $30 to $40 Complex models vs
Below $10 Simple models Thanks to
Building a brand https://flic.kr/p/5Eo8n6 CC
1. Do your research https://flic.kr/p/boFmCe CC
2.Find your niche
3. Build portfolio Thanks to 100-150 models https://flic.kr/p/6BjnWy CC
vs EXPECTATIONS REALITY
4. Customers want to test-drive your work https://flic.kr/p/ CC Thanks
to
5. Put real effort Preview images • 0-4 • 5-9
• 35-39 Thanks to https://flic.kr/p/3e2ZZ4 CC
6. Market it https://flic.kr/p/9rK5KD CC
Brand
Brand
Profit! https://flic.kr/piU2qFE CC Thanks!
[email protected]