The secret sauce of 3D printing design sales - 2014

Transcript

1. The Secret Karla Lopez Authentise of 3DP Design Sales https://flic.kr/p/8f2EVV

   CC

2. 3DP Design Sales § Free x Paid § Price perception

   in 3DP § Monetization models § What sells § Pricing your models § Building a brand

3. Free x Paid https://flic.kr/p/9VDBVU CC

4. None
5. None

6. Price Perception

7. Digital Product Development Deployment Taxes Physical Product Development Manufacturing Storing

   Shipping Taxes VS
8. None

9. 1. Need

10. 2. Quality

11. etsy.com/shop/Printmeneer

12. 3. Originality scottfranksdesigns.co.uk

13. 4. Work hours invested makershop.co

14. 5. Brand bathsheba.com

15. Monetization models https://flic.kr/p/chEwR9 CC

16. 1. Donation

17. 1. Donation Free Engagement Support Donation ratio is low Down

    side vs Upside

18. 2. Printed products

19. 2. Printed products Quality Material choices Color choices Price Shipping

    Customs Down side vs Upside

20. 3. Digital files

21. 3. Digital files Price Shipping Customs Quality Material choices Color

    choices Down side vs Upside

22. Intelectual Property? https://flic.kr/p/2bMt9M CC

23. Streaming vs Download

24. Streaming vs Download Mutliple prints Customization Pay-per-print Data feedback Restrict

    printers

25. What sells https://flic.kr/p/i6QSFJ CC

26. 1. What people look for alan-nguyen.com

27. What people look for Thanks to Gun 1032 Car 1025

    Star Wars 973 Lego 967 Ring 847 Skull 846 Gopro 775 Robot 713 iPhone 683 Gear 677 Gear 677 Dragon 673 Iron Man 661 Pokemon 661 League of Legends 613 Batman 591 Vase 589 Dildo 586 Warhammer 567 Halo 538

28. What people look for Thanks to Gun 1032 Car 1025

    Star Wars 973 Lego 967 Ring 847 Skull 846 Gopro 775 Robot 713 iPhone 683 Gear 677 Gear 677 Dragon 673 Iron Man 661 Pokemon 661 League of Legends 613 Batman 591 Vase 589 Dildo 586 Warhammer 567 Halo 538

29. 2. What people pay for

30. What people pay for Thanks to Hobby & DIY Fashion

    Art Miniatures Gadgets House Jewelry Science Games & Toys 1 1.5 2 0 0.5

31. Pricing your models https://flic.kr/p/5RB6PJ CC

32. 1. Mental price barriers $2 $5 $10 $20 $50 https://flic.kr/p/6sCR5x

    CC

33. 2. Sales price x Listing price Thanks to $20 $6

    $24 $20 $14 $9 $23 $61 $46 $35 $24 $16 $7 $20 Miniatures Science Art Gadgets House Hobby & DIY Jewelry Listing price

34. Do the math work + % marketplace + taxes Royalty

35. 3. Price & complexity $30 to $40 Complex models vs

    Below $10 Simple models Thanks to

36. Building a brand https://flic.kr/p/5Eo8n6 CC

37. 1. Do your research https://flic.kr/p/boFmCe CC

38. 2.Find your niche

39. 3. Build portfolio Thanks to 100-150 models https://flic.kr/p/6BjnWy CC

40. vs EXPECTATIONS REALITY

41. 4. Customers want to test-drive your work https://flic.kr/p/ CC Thanks

    to

42. 5. Put real effort Preview images • 0-4 • 5-9

    • 35-39 Thanks to https://flic.kr/p/3e2ZZ4 CC

43. 6. Market it https://flic.kr/p/9rK5KD CC

44. Brand

45. Brand

46. Profit! https://flic.kr/piU2qFE CC Thanks! karla@authentise.com