Listen. Share. Connect. Or, what is this DevRel thing really?

This was a tech talk at Postman's Bangalore office. It presents an overview of the Developer Relations discipline and connects how Postman is uniquely positioned to champion DevRel in all its aspects.

Transcript

1. PRESENTED BY Listen. Share. Connect Or, what is this DevRel thing really? Kaustav Developer Advocate, Postman
 @kaustavdm
2. How would you describe Developer Relations?
3. Highly subjective Many voices Many needs Many opinions Many strategies Many possibilities
4. Not just Public speaking Conferences Travel Free t-shirts Free hugs Writing demos Writing articles
5. Building and nurturing relationships.
6. Relations Developers Test Engineers System Engineers Marketeers Analysts Sales CxOs
7. Empathise “Connecting people” - Nokia
8. How it began Organisations growing their consumer base by giving back something of value.
9. Distributed
 outreach Customers spreading awareness. Scalable growth vehicle. Reach untapped markets.
10. High impact* *If done right, over long term.
11. No size fits all Strategy depends on product and target consumer.
12. Different strategies lead to different flavours
13. Evangelism The traditional name adopted for this discipline. Owes name to the Evangelical churches. Keyword: Preaching
14. Advocacy Members represent the world outside within the organisation and vice versa. Owes its name to the passion of helping others. Keyword: Representation
15. Success Often merged with customer success and sales engineering. Training + providing resources. Owns its name to helping consumers do better. Keyword: Unblocking
16. Growth Directly connected to business development. Training/awareness in pre-sales processes. Owes its origin to strongly tying consumer relations with revenue. Keyword: Sales
17. The DevRel Cycle • Empathise • Enable • Enrich
19. Postman is a large DevRel team
20. Postman’s Success Listen to the community Build tools to solve their pain points The product connects us back to the community
22. The road ahead You can be the beacon bearer.
23. Start sharing Twitter Community.GetPostman StackOverflow Articles Interviews External talks Or, simply talk to your neighbour.
24. Resources • “The Developer Evangelism Handbook”, Christian Heilmann • “DevRel Salon” on Medium • Follow Dev Advocates/ Evangelists online • Keep searching
25. Stay curious and empathise.