J480/580 Cluetrain + Long Tail

2017379e596d2e649db8419390b566ca?s=47 Kelli Matthews
January 08, 2020
29

J480/580 Cluetrain + Long Tail

2017379e596d2e649db8419390b566ca?s=128

Kelli Matthews

January 08, 2020
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Transcript

  1. The Groundswell The Social Web The Interactive Internet Social Media

  2. The Evolution of the Web… Web 1.0 get noise •

    read content • paid content • move to digital • static sites • push content • eCommerce Web 2.0 make noise • user generated • interactivity/sharing • connectivity • pull content/free • social networking • streaming audio • streaming video Web 3.0 filter noise • real-time • ubiquitous (always connected) • location aware • sensors • tailored (smaller screen) • high-quality camera & audio
  3. None
  4. The End of Business as Usual. We are not seats

    or eyeballs or end users or consumers. We are human beings - and our reach exceeds your grasp. Deal with it.
  5. 95 Theses

  6. Discovering, inventing and sharing with blinding speed all over the

    globe. Markets are conversations. Conversations are natural, open, honest, direct, funny, shocking... and human.
  7. 95 Theses

  8. What’s a fan?

  9. None
  10. LEGOs as a creative medium Adult Fans - $2,000/year in

    LEGOs Current fan base, active community LEGO Ambassadors Ambassadors: - Builds relationships & 2-way communications - Help spread info about new products to their networks Jake McKee & AFOLs
  11. 3000 pieces $300 “You’re Insane!”

  12. None
  13. None
  14. the long tail What happens when there’s no such thing

    as scarcity?
  15. None
  16. implications for social media

  17. Long Tail Consumer Rules: 1. Make Everything Available 2. Help

    Me Find It
  18. One-Size-Fits-One

  19. None