J480/580 Networked Publics + Comm Theory

J480/580 Networked Publics + Comm Theory

January 13, 2020

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Kelli Matthews

January 13, 2020
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Transcript

  1. None
  2. Properties of Networked Publics 1. Persistence 2. Replicability 3. Searchability

    4. Scalability 5. (de)Locatability
  3. Persistence

  4. Replicability

  5. Scalability

  6. Delocatability

  7. Three Dynamics Invisible Audiences Collapsed Context Blurring of Public &

    Private http://www.danah.org/papers/talks/PennState2009.html
  8. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system
  9. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system
  10. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system
  11. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system
  12. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system
  13. None
  14. None
  15. Innovators & Early Adopters Tend To Be… • Younger •

    Better Educated • More Affluent • Better Connected • Extroverts • Willing to Take Risks
  16. What innovations get adopted? • Advantage • Compatibility • Complexity

    • Trialability • Observability
  17. Advantage Compatibility Complexity Trialability Observability

  18. Advantage Compatibility Complexity Trialability Observability

  19. Advantage Compatibility Complexity Trialability Observability

  20. uses & gratifications what are your Us and Gs?

  21. uses & gratifications Social interaction Passing Time Information Habit Entertainment

    traditional Inclusion Affection Relaxation Control interpersonal Time shifting Meeting other people new media Playfulness Choice Connectedness Information Collection Reciprocal Communication interactivity
  22. interactivity, demassification, hypertextuality, asynchroneity, and interpersonal aspects of mediated communication

    challenges for U&G