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J480/580 Networked Publics + Comm Theory
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Kelli Matthews
January 13, 2020
Education
0
73
J480/580 Networked Publics + Comm Theory
January 13, 2020
Kelli Matthews
January 13, 2020
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Transcript
None
Properties of Networked Publics 1. Persistence 2. Replicability 3. Searchability
4. Scalability 5. (de)Locatability
Persistence
Replicability
Scalability
Delocatability
Three Dynamics Invisible Audiences Collapsed Context Blurring of Public &
Private http://www.danah.org/papers/talks/PennState2009.html
diffusion of innovation the process by which an innovation is
communicated through certain channels over time among the members of a social system
diffusion of innovation the process by which an innovation is
communicated through certain channels over time among the members of a social system
diffusion of innovation the process by which an innovation is
communicated through certain channels over time among the members of a social system
diffusion of innovation the process by which an innovation is
communicated through certain channels over time among the members of a social system
diffusion of innovation the process by which an innovation is
communicated through certain channels over time among the members of a social system
None
None
Innovators & Early Adopters Tend To Be… • Younger •
Better Educated • More Affluent • Better Connected • Extroverts • Willing to Take Risks
What innovations get adopted? • Advantage • Compatibility • Complexity
• Trialability • Observability
Advantage Compatibility Complexity Trialability Observability
Advantage Compatibility Complexity Trialability Observability
Advantage Compatibility Complexity Trialability Observability
uses & gratifications what are your Us and Gs?
uses & gratifications Social interaction Passing Time Information Habit Entertainment
traditional Inclusion Affection Relaxation Control interpersonal Time shifting Meeting other people new media Playfulness Choice Connectedness Information Collection Reciprocal Communication interactivity
interactivity, demassification, hypertextuality, asynchroneity, and interpersonal aspects of mediated communication
challenges for U&G