J480/580 Networked Publics + Comm Theory

January 13, 2020

Transcript

2. Properties of Networked Publics 1. Persistence 2. Replicability 3. Searchability 4. Scalability 5. (de)Locatability
3. Persistence
4. Replicability
5. Scalability
6. Delocatability
7. Three Dynamics Invisible Audiences Collapsed Context Blurring of Public & Private http://www.danah.org/papers/talks/PennState2009.html
8. diffusion of innovation the process by which an innovation is communicated through certain channels over time among the members of a social system
9. diffusion of innovation the process by which an innovation is communicated through certain channels over time among the members of a social system
10. diffusion of innovation the process by which an innovation is communicated through certain channels over time among the members of a social system
11. diffusion of innovation the process by which an innovation is communicated through certain channels over time among the members of a social system
12. diffusion of innovation the process by which an innovation is communicated through certain channels over time among the members of a social system
15. Innovators & Early Adopters Tend To Be… • Younger • Better Educated • More Affluent • Better Connected • Extroverts • Willing to Take Risks
16. What innovations get adopted? • Advantage • Compatibility • Complexity • Trialability • Observability
17. Advantage Compatibility Complexity Trialability Observability
18. Advantage Compatibility Complexity Trialability Observability
19. Advantage Compatibility Complexity Trialability Observability
20. uses & gratifications what are your Us and Gs?
21. uses & gratifications Social interaction Passing Time Information Habit Entertainment traditional Inclusion Affection Relaxation Control interpersonal Time shifting Meeting other people new media Playfulness Choice Connectedness Information Collection Reciprocal Communication interactivity
22. interactivity, demassification, hypertextuality, asynchroneity, and interpersonal aspects of mediated communication challenges for U&G