J480/580 Networked Publics + Comm Theory

Transcript

1. None

2. Properties of Networked Publics 1. Persistence 2. Replicability 3. Searchability

   4. Scalability 5. (de)Locatability

3. Persistence

4. Replicability

5. Scalability

6. Delocatability

7. Three Dynamics Invisible Audiences Collapsed Context Blurring of Public &

   Private http://www.danah.org/papers/talks/PennState2009.html

8. diffusion of innovation the process by which an innovation is

   communicated through certain channels over time among the members of a social system

9. diffusion of innovation the process by which an innovation is

   communicated through certain channels over time among the members of a social system

10. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system

11. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system

12. diffusion of innovation the process by which an innovation is

    communicated through certain channels over time among the members of a social system
13. None
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15. Innovators & Early Adopters Tend To Be… • Younger •

    Better Educated • More Affluent • Better Connected • Extroverts • Willing to Take Risks

16. What innovations get adopted? • Advantage • Compatibility • Complexity

    • Trialability • Observability

17. Advantage Compatibility Complexity Trialability Observability

18. Advantage Compatibility Complexity Trialability Observability

19. Advantage Compatibility Complexity Trialability Observability

20. uses & gratifications what are your Us and Gs?

21. uses & gratifications Social interaction Passing Time Information Habit Entertainment

    traditional Inclusion Affection Relaxation Control interpersonal Time shifting Meeting other people new media Playfulness Choice Connectedness Information Collection Reciprocal Communication interactivity

22. interactivity, demassification, hypertextuality, asynchroneity, and interpersonal aspects of mediated communication

    challenges for U&G