recognition, level of involvement. Those publics who have high problem recognition, low constraint recognition, and high involvement in an issue are much more likely to actively engage in communication about it.
of Football Communications for the Indianapolis Colts ▸ Matt did not know that Schefter had the scoop & was going to send that tweet. ▸ The plan was to have the press conference on Sunday, with Luck surrounded by family.
do you need to do right now, post-game? ▸ Who else needs communication & what kind? What’s your priority? ▸ What’s your objective? ▸ What’s your timeline? ▸ What’s your message? ▸ What tools/channels are you using?
kellimatthews
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