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Know Your Audience & Empathy Map
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Kelli Matthews
October 18, 2016
Education
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Know Your Audience & Empathy Map
J453 Week 3/4
Kelli Matthews
October 18, 2016
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Transcript
K N O W Y O U R A U
D I E N C E
S I T U AT I O N O R
G A N I Z AT I O N A U D I E N C E
G O O D A U D I E N
C E I D E N T I F I C A T I O N C R E A T E S A H O O K F O R T H E R E S T O F Y O U R P L A N
P U B L I C
M A R K E T
A U D I E N C E
S TA K E H O L D E R
C H A R A C T E R I
S T I C S O F P U B L I C S • Distinguishable • Homogenous • Important • Large Enough • Accessible
C AT E G O R I E S (
S M I T H , S T E P 3 ) • Customers: Former, Current, Potential, Secondary, Shadow Constituencies • Producers: Financiers, Suppliers, Personnel • Limiters: Competitors, Opponents, Hostile Forces • Enablers: Media, Opinion Leaders, Allies, Regulators
B R A I N S T O R M
P O S S I B L E A U D I E N C E S
U N D E R S TA N D I
N G Y O U R A U D I E N C E A C T I V I T Y