Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Know Your Audience & Empathy Map
Search
Kelli Matthews
October 18, 2016
Education
0
58
Know Your Audience & Empathy Map
J453 Week 3/4
Kelli Matthews
October 18, 2016
Tweet
Share
More Decks by Kelli Matthews
See All by Kelli Matthews
iPhone Photography 101 (2022)
kellimatthews
0
32
REAL Oregon Presentation: Strategic Communications
kellimatthews
0
27
Earned Media: Willamette Valley Wineries Association Training
kellimatthews
0
47
Farwest_Conference_2022_Social_Digital_Strategy.pdf
kellimatthews
0
40
Digital Dirt
kellimatthews
0
64
SOJCssm Spring 2021 Syllabus
kellimatthews
0
56
Sample Social Media Audit - Real Estate Company (Oregon)
kellimatthews
0
230
J480/580: Social Network Analysis
kellimatthews
1
180
Social Media Content Planning
kellimatthews
1
59
Other Decks in Education
See All in Education
Sponsor the Conference | VizChitra 2025
vizchitra
0
550
GitHubとAzureを使って開発者になろう
ymd65536
1
110
新卒研修に仕掛ける 学びのサイクル / Implementing Learning Cycles in New Graduate Training
takashi_toyosaki
1
160
【品女100周年企画】_抜粋
shinagawajoshigakuin_100th
0
110
演習問題
takenawa
0
6.3k
バックオフィス組織にも「チームトポロジー」の考えが使えるかもしれない!!
masakiokuda
0
110
Gaps in Therapy in IBD - IBDInnovate 2025 CCF
higgi13425
0
500
View Manipulation and Reduction - Lecture 9 - Information Visualisation (4019538FNR)
signer
PRO
1
2.1k
万博非公式マップとFOSS4G
barsaka2
0
260
プログラミング教育する大学、ZEN大学
sifue
1
540
Design Guidelines and Principles - Lecture 7 - Information Visualisation (4019538FNR)
signer
PRO
0
2.4k
社外コミュニティと「学び」を考える
alchemy1115
2
170
Featured
See All Featured
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
15
1.5k
Building a Modern Day E-commerce SEO Strategy
aleyda
42
7.4k
Raft: Consensus for Rubyists
vanstee
140
7k
Git: the NoSQL Database
bkeepers
PRO
430
65k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
657
60k
Large-scale JavaScript Application Architecture
addyosmani
512
110k
Why You Should Never Use an ORM
jnunemaker
PRO
58
9.4k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
233
17k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
10
950
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
960
Code Reviewing Like a Champion
maltzj
524
40k
Transcript
K N O W Y O U R A U
D I E N C E
S I T U AT I O N O R
G A N I Z AT I O N A U D I E N C E
G O O D A U D I E N
C E I D E N T I F I C A T I O N C R E A T E S A H O O K F O R T H E R E S T O F Y O U R P L A N
P U B L I C
M A R K E T
A U D I E N C E
S TA K E H O L D E R
C H A R A C T E R I
S T I C S O F P U B L I C S • Distinguishable • Homogenous • Important • Large Enough • Accessible
C AT E G O R I E S (
S M I T H , S T E P 3 ) • Customers: Former, Current, Potential, Secondary, Shadow Constituencies • Producers: Financiers, Suppliers, Personnel • Limiters: Competitors, Opponents, Hostile Forces • Enablers: Media, Opinion Leaders, Allies, Regulators
B R A I N S T O R M
P O S S I B L E A U D I E N C E S
U N D E R S TA N D I
N G Y O U R A U D I E N C E A C T I V I T Y