Know Your Audience & Empathy Map

J453 Week 3/4

Transcript

1. K N O W Y O U R A U D I E N C E
2. S I T U AT I O N O R G A N I Z AT I O N A U D I E N C E
3. G O O D A U D I E N C E I D E N T I F I C A T I O N C R E A T E S A H O O K F O R T H E R E S T O F Y O U R P L A N
4. P U B L I C
5. M A R K E T
6. A U D I E N C E
7. S TA K E H O L D E R
8. C H A R A C T E R I S T I C S O F P U B L I C S • Distinguishable • Homogenous • Important • Large Enough • Accessible
9. C AT E G O R I E S ( S M I T H , S T E P 3 ) • Customers: Former, Current, Potential, Secondary, Shadow Constituencies • Producers: Financiers, Suppliers, Personnel • Limiters: Competitors, Opponents, Hostile Forces • Enablers: Media, Opinion Leaders, Allies, Regulators
10. B R A I N S T O R M P O S S I B L E A U D I E N C E S
11. U N D E R S TA N D I N G Y O U R A U D I E N C E A C T I V I T Y