Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Situation Analysis Basics
Search
Kelli Matthews
October 18, 2016
Education
0
190
Situation Analysis Basics
J453 Week 3
Kelli Matthews
October 18, 2016
Tweet
Share
More Decks by Kelli Matthews
See All by Kelli Matthews
REAL Oregon Presentation: Strategic Communications
kellimatthews
0
9
Earned Media: Willamette Valley Wineries Association Training
kellimatthews
0
14
Farwest_Conference_2022_Social_Digital_Strategy.pdf
kellimatthews
0
25
Digital Dirt
kellimatthews
0
60
SOJCssm Spring 2021 Syllabus
kellimatthews
0
42
Sample Social Media Audit - Real Estate Company (Oregon)
kellimatthews
0
130
J480/580: Social Network Analysis
kellimatthews
1
150
Social Media Content Planning
kellimatthews
1
49
Listening & Monitoring (Workshop Version)
kellimatthews
0
45
Other Decks in Education
See All in Education
自己紹介 / who-am-i
yasulab
2
3.1k
キャリアと組織の成長塾#1 アスリートからエンジニアの道へ
takashi_toyosaki
2
730
【潔能講堂】永續環境、擁抱綠能 太陽能光電發展現況與產業製程解析
learnenergy2
0
110
情報Iの「縦糸」と「横糸」を意識したプログラム教育の実践
asial_edu
0
200
Sähköiset kyselyt, kokeet ja arviointi
matleenalaakso
1
16k
Frederick Douglass versus George Fitzhugh
oripsolob
0
600
アプリ開発を目指した授業づくりについて
asial_corp
0
420
第33回 JAWS-UG札幌 クラウド女子会コラボ 勉強会
nagisa53
2
350
Dolce and Gabbana Light Blue Perfume
vicjon
0
390
わたしのメタ学習 / My Own Meta Learning #shinjukurb
expajp
0
110
Digijulkaisut
matleenalaakso
1
8.5k
AWS試験全冠したら新しい道が開けた話
nagisa53
3
1.1k
Featured
See All Featured
Rebuilding a faster, lazier Slack
samanthasiow
72
8.2k
Creatively Recalculating Your Daily Design Routine
revolveconf
209
11k
What’s in a name? Adding method to the madness
productmarketing
PRO
15
2.6k
jQuery: Nuts, Bolts and Bling
dougneiner
59
7.1k
The Art of Programming - Codeland 2020
erikaheidi
41
12k
Web development in the modern age
philhawksworth
202
10k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
321
20k
Typedesign – Prime Four
hannesfritz
36
2.1k
Navigating Team Friction
lara
177
13k
A Philosophy of Restraint
colly
196
16k
What's new in Ruby 2.0
geeforr
337
31k
Optimising Largest Contentful Paint
csswizardry
7
2.3k
Transcript
Date An Analysis of the Situation How to start your
plan on the right foot
What is a situation analysis? ✤ Definition ✤ Purpose
Structure ✤ Background ✤ Situation Analysis ✤ Core Problem or
Opportunity
Background ✤ Synthesize your research: industry, external environment, product or
program, market situation and current trends in opinion & attitudes. ✤ Profile potential publics ✤ Intervening publics and available resources
Three Keys ✤ Situation ✤ Organization ✤ Audience
Pieces of the Puzzle ✤ External Environment ✤ Industry ✤
Client ✤ Product, Service or Issue ✤ Promotions ✤ Market Share ✤ Competition ✤ Resources ✤ SWOT Analysis ✤ Public Profiles
How much do we include?
SWOT ✤ Strengths ✤ Weaknesses ✤ Opportunities ✤ Threats
Public Profiles ✤ Brainstorm a list: who are all the
potential audiences that you may need to reach. ✤ Divide that group into three categories: Probable, possible, unlikely ✤ Identify self-interests ✤ Identify opinion leaders & influentials. ✤ Assess current relationships.
Situation Analysis ✤ Provide an assessment of the situation as
it appears after your background analysis. ✤ Identify related issues, problems or difficulties (framing them as difficulties that can be overcome).
Core Problem or Opportunity ✤ Cut to the heart of
the problem. ✤ Translate it to a tangible consequence if the problem isn’t solved. ✤ One or two sentences.
Role of Research ✤ Fill in the holes.