Design Smarter Not Harder

The web is not the same as it was when you started reading this sentence. Working in a constantly evolving medium demands flexibility. Having a design process that can adapt to the changing way we create websites is key to achieving project goals and creating beautiful designs.

Links from this talk:
https://gist.github.com/kenwoodworth/5845237

Transcript

11. ∞ PAGES DEVICES DESIGNS 5 1 5 × 5 3 15 × 30 ∞ ×
18. A long time ago… SKIP INTRO >
31. WEBSITE
32. WEBSITE DESIGN PROCESS
33. WEBSITE DESIGN PROCESS DESIGN PROCESS PROCESS
36. IA
37. IA Design
38. IA Design WEBSITE!
40. IA
41. IA Design
42. IA Design
43. IA Design
44. IA Design WEBSITE!
45. IA Design WEBSITE!
46. IA Design WEBSITE!
47. IA Design WEBSITE!
51. LARGE
52. LARGE
53. LARGE SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL SMALL
55. Information Architect
56. Information Architect Interaction Designer
57. Information Architect Interaction Designer User Interface Designer
58. Information Architect Interaction Designer User Interface Designer Front-End Developer
59. Information Architect Interaction Designer User Interface Designer Front-End Developer Back-End Developer
60. Information Architect Interaction Designer User Interface Designer Front-End Developer Back-End Developer Project Manager
61. Information Architect Interaction Designer User Interface Designer Front-End Developer Back-End Developer The Client Project Manager
70. Let’s get
85. Goals Educate the Client The Client educates YOU!
90. Goals Gather feedback on specific elements Avoid feedback on content & hierarchy
93. Goals Establish structure & content hierarchy Start thinking about how the design responds
96. Goals Establish art direction Explore visual hierarchy & relationships
109. Goals Create a visual toolkit that communicates the art direction Enable modular front-end development
113. Goals Establish content breakpoints Define patterns