Leveraging Social Media

Transcript

1. A look at how social media marketing is transcending boundaries
2. AGENDA What are we going to discuss
3. Traditional Marketing How was it done? What’s wrong with it?
4. Social Media What is it? How does it help? Network, Reach and Virality Leveraging Social Media
5. TRADITIONAL MARKETING The way we used to do it
6. “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”
7. Product Price Promotion Place
8. Identify the Customer Engage the Customer Keep the Customer
9. Market Segmentation Customer Engagement After Sales Initiatives
10. Attract Customers •Mass Media Create Interest •ATL/BTL Activities Create Desire •Personal Interactions at Channels Desired Customer Action
11. What’s wrong with it?
12. Not Real-time
13. Layered Communication
14. Time Lag
15. Mass-centric
16. Analytics Missing
17. Huge Spends
18. Social Media Welcome to the Knowledge Economy
19. Set of People-centric Media
20. Social in nature
21. With reach and accessibility to the Target Consumer
22. Traditional Media Brand Regional Marketers Local Marketers Direct Contact Consumer New Media Brand Consumer
23. SOCIAL MEDIA What is Social Media?
24. Social Media Includes social channels like: Blogs Social Networks Content-specific channels Wikis Recommendation Engines etc
25. Blogs: Mashable, Tech Crunch, Engadget, Digital Inspirations
26. Social Networks: Facebook, Twitter, Linked In
27. Content-specific channels: YouTube, Flickr, Slideshare
28. Wikis
29. Recommendations Engines: Digg, Reddit
30. Similarly many more
31. How does Social Media help?
32. Takes away the middlemen
33. Provides cutting edge metrics and analytics
34. New models of interactions and engagements
35. New paradigms for conversations
36. Is Real-time!
37. It is Social: It comes from people you trust
38. Network Your social capital
39. Reach How many people can you engage through your network
40. Virality Interactions vs Reach
41. LEVERAGING SOCIAL MEDIA How are organizations doing it?
44. CASE STUDIES Some examples of Indian institutions using social media
47. Fastrack Facebook Channel Interactions Event based opportunities Ads Conversations Witty Updates Updates related to Sports and Winning Daily Updates Engagement Regular Discount Deals Metrics Network: 26,89,566 Talking about the brand: 65,472
49. HDFC Bank Facebook Bank Deals Financial Advise Financial News Twitter Product & Service Updates Event Information Bank Deals Linked In Formal brand presence 10K+ Followers Youtube Limited & Infrequent TV Ads
51. Winning Factors • Consistency • Consumer-focus • Key Engagement elements • Interactivity • Variety • New models of engagement
52. KINSHUK SUNIL About the Speaker
53. What I Do Founder & CEO Hashstash Studios Founder & CEO Uberfolks Labs
54. My Interests Founder Indie GameDev India Lyricist and Composer, Ctrl Alt Delhi Created many niches OSScamps Build Your Own Games CommunityHACKS
55. Communities Mozilla Representative (India) Mozilla Students Representatives, Regional Coordinator (India) WebFWD Scout Mozilla Foundation Contributor at Mozilla Firefox Drupal LibreOffice Creative Commons Wikipedia
56. GBO Batch of 2008 Alumnus of PGDGBO, Batch of 2008
57. Have a Question? Great! Reach out at kinshuk@hashstash.in Or catch me at www.kinshuksunil.com
58. Thank You Live long and prosper