Google Analytics

Google Analytics 발표 자료

참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)

Transcript

1. Google Analytics Advanced Web Metrics with Google Analytics by Daniel Ku (http://kjunine.net)
2. If you cannot measure it, you cannot improve it. — Lord Kelvin
3. Getting Started with Analytics 1. Sign up for an account. 2. Set up account properties. 3. Set up your tracking code.
8. How it works · Collection · Processing · Configuration · Reporting
10. Configuration
12. Account Structure · Accounts · Properties · Views
13. Why multiple views? Segmentation
14. How segment? Filter
15. Filters
17. Most Commonly Used Filters · Include only your website's traffic · Exclude certain known visitors · Segment by geographical location · Segment by visitor campaign, medium, or referrer source · Segment by content
18. Best Practice Keep a View without Filters
19. Filter Demo
20. Goals
21. Types of Goal · Destination · Duration · Pages/Screens per session · Event
22. Conversion = Goal Conversion
23. Funnel
25. Goal Demo
26. User ID a unique string representing a user associates data from different devices and multiple sessions
27. Collection
28. Data Model · User (Visitor) · Session (Visit) · Interaction (Hit)
29. Interaction · Pageview · Event · Transaction · Social Interaction · User Timing · Exception
30. Event · Category · Action · Label (optional) · Value (optional, integer)
31. Virtual Pageview Virtual Pageview vs. Event ?
32. Limits and Quotas Property Specific · 10 million hits per month per property
33. Limits and Quotas Universal Analytics Enabled · 200,000 hits per user per day · 500 hits per session (except item and transaction hit types) This applies to analytics.js, Android/iOS SDK and the Measurement Protocol.
34. Cookie Usage By default, · cookie name: _ga · domain: top level · expiration: 2 years
35. Use APIs and SDKs, Later ...
36. Reporting
38. Dimension and Metric
40. Table Filter and View Options
46. Reporting Demo
47. Audience > Overview Audience > Geo > Location Audience > Users Flow
48. Acquisition > Overview Acquisition > Channels Acquisition > All Traffic
49. Behavior > Overview Behavior > Site Content > All Pages Behavior > Site Speed > Overview Behavior > Events > Overview
50. Conversions > Goals > Overview Conversions > Goals > Funnel Visualization Conversions > Goals > Goal Flow
51. Reporting Demo End
52. Content Drilldown
53. Behavior > Site Content > Content Drilldown
54. Content Drilldown Demo
55. Content Experiments
56. A/B/N Testing not A/B Testing not Multivariable Test formerly Google Website Optimiser
57. Behavior > Experiments
58. Content Experiments Demo
59. Development
60. APIs and SDKs
62. Collection · analytics.js · Android SDK · iOS SDK · Measurement Protocol · ...
63. Configuration · Management API
64. Reporting · Core Reporting API · MCF API · Metadata API · Real Time Reporting API
65. Development with analytics.js
66. <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y', 'auto'); ga('send', 'pageview'); </script> <!-- End Google Analytics -->
67. Pageview Tracking ga('send', 'pageview');
68. Virtual Pageview ga('send', 'pageview', '/path/to/virtual/page'); ga('send', { 'hitType': 'pageview', 'page': '/path/to/virtual/page', 'title': 'Title of Virtual Page' })
69. Event Tracking ga('send', 'event', 'button', 'click', 'nav buttons', 4); ga('send', { 'hitType': 'event', // Required. 'eventCategory': 'button', // Required. 'eventAction': 'click', // Required. 'eventLabel': 'nav buttons', 'eventValue': 4 });
70. User ID ga('create', 'UA-XXXX-Y', { 'userId': 'USER_ID' }); ga('set', '&uid', 'USER_ID');
71. Google Analytics Libraries for MEAN Stack
72. Angulartics Web analytics for AngularJS applications · http://luisfarzati.github.io/angulartics/ angular.module('myApp', ['angulartics', 'angulartics.google.analytics']) · supports Google Analytics, Kissmetrics, Mixpanel, Chartbeat and Segment.io
73. universal-analytics A node module for Google's Universal Analytics tracking · https://github.com/peaksandpies/universal- analytics var ua = require('universal-analytics'); var visitor = ua('UA-XXXX-XX', 'USER_ID'); visitor.pageview("/").send();
74. References http://www.acornpub.co.kr/book/google- analytics2 https://analyticsacademy.withgoogle.com/ https://support.google.com/analytics/ https://developers.google.com/analytics/ http://luisfarzati.github.io/angulartics/ https://github.com/peaksandpies/universal- analytics
75. Thank you!