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Five ways brand can show their sustainability story.

Bump
April 01, 2020

Five ways brand can show their sustainability story.

How can you convey your sustainability commitment in an era when green-washing detectors are on high alert?

Bump

April 01, 2020
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Transcript

  1. Att: Brand Managers. Your brand has the solution to turn

    the tide on climate change. But nobody is listening.
  2. Here are five ways to show (not tell) your brand’s

    sustainability story in a way your audience is unlikely to forget.
  3. Gamify it. Your audience can watch in real time as

    GHG levels fall (or rise) based on the choices they make in a game.
  4. Immerse your audience in it. Surround your audience with your

    vision of what the future will look like when your technology goes mainstream.
  5. Transform your office into a showroom. Use augmented reality to

    help visitors see how your products will enable the small changes that add up to huge climate gains.
  6. Build a space to talk about it. Invite your niche

    audience to sit down for five minutes in a space that enables the right conversation.
  7. Invent an event format. Get the right people in the

    room for an event designed specifically to get to the heart of the matter.