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Your year in social + three meta narratives.

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January 12, 2021

Your year in social + three meta narratives.

A simple way to structure your year on social (or your year in communications more generally).



January 12, 2021


  1. Month 1 Month 12 The daily content drumbeat The brand-defining

    slow drip campaign Topic or product-specific mini-campaigns Start with this: The classic cadence of a year in communications or marketing.
  2. January 2020 Coronavirus peak in Europe Spring 2021 (vaccine) Solidarity:

    "We are all in this together." Utility: "We are helping in a concrete way. Here's how." Recovery: "We are helping rebuild for the benefit of all." Overlay this: the three meta-narratives for the year to come.