Idea Extraction

How to make idea for the Startup from a customers need.

Transcript

1. Happy life with Software as a Service Thursday, August 29, 13
2. Thursday, August 29, 13
3. • Recurrence Revenue • Automated sale • B2B (business to business) Thursday, August 29, 13
4. • Recurrence Revenue • Automated sale • B2B (business to business) • No Idea • No Money Thursday, August 29, 13
5. ‘Old school’ way of doing it Thursday, August 29, 13
6. ‘Old school’ way of doing it • Came up with great and unique idea. • Build a product • Show to the world Thursday, August 29, 13
7. ‘Old school’ way of doing it • Came up with great and unique idea. • Build a product • Show to the world Result Failure 90% Success 10% Thursday, August 29, 13
8. Way of doing it 1. Find market 2. Idea Extraction 3. Validate idea 4. Build and Run Thursday, August 29, 13
9. Find Market Thursday, August 29, 13
10. Find Market • B2B • Market has to be profitable • Easy reachable (internet, email, phone) • Able to reach decision maker • Specific niche Thursday, August 29, 13
11. Idea Extraction Thursday, August 29, 13
12. Idea Extraction • Talk to your customer • Find real world problems and Pain for particular market • Make an idea from extracted pain Thursday, August 29, 13
13. Steps to get Customers on phone Thursday, August 29, 13
14. Steps to get Customers on phone • Send greeting email, ask for call permission • Teach your customers • Make a good copy • Call them Thursday, August 29, 13
15. Idea Extraction Thursday, August 29, 13
16. Idea Extraction • Business pain • Every day pain • Result of not solving problem is visible today • What is most important to the customer • Dig deep enough • Rate a pain, repeat what people say (Phyco tryck ) Thursday, August 29, 13
17. What to ask • Tell me your working day? • What activity takes the most time? • Word & Excel - place for improvement • Is there anything that you think “ Ahh.. I need to do it again” when you wake up ? • Can you show me your email? • Give a magic wand, see how they solve that problem • Is there any software that you looking for ? Thursday, August 29, 13
18. Validation What is the best way to validate your idea? Thursday, August 29, 13
19. Validation What is the best way to validate your idea? Make a sale without a product Thursday, August 29, 13
20. Validation Steps • make a sketch, mockup • sale it • build MVP • deliver to customers Thursday, August 29, 13
21. Build and Run Build - Measure - Learn Lean approach If you are not familiar with it, it’s good theme for next presentation :) Thursday, August 29, 13
22. Run Idea is just multiplier of execution Level Idea Execution Awful Weak So - so Good Great Brilliant -1 $1 1 $1,000 5 $10,000 10 $100,000 15 $1,000,000 20 $10,000,000 The Most brilliant idea worth 20$ without execution Thursday, August 29, 13
23. Bad sides • Faster • Smaller • Better You are not going to end up with revolution project Thursday, August 29, 13
24. Thank everyone konstantin.koval.37 KostiaKoval konstantin.koval1@gmail.com konstantin.koval1@gmail.com Thursday, August 29, 13