Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Illusion and the Design of Misdirection

Avatar for Kyle Peatt Kyle Peatt
July 27, 2015
Design
0
230

Illusion and the Design of Misdirection

Avatar for Kyle Peatt

Kyle Peatt

July 27, 2015
Tweet

More Decks by Kyle Peatt

See All by Kyle Peatt
Taming the Frontier — A Peek into the Future of E-Commerce
Avatar for Kyle Peatt kpeatt
0
530
Perceived Performance — The Wind In Your Hair
Avatar for Kyle Peatt kpeatt
0
180

Other Decks in Design

See All in Design
第18回サイゼミ
Avatar for LW lw
1
3.3k
hicard_credential_202601
Avatar for hicard hicard
0
160
30分でわかるインサイトマネジメント（2025年12月バージョン）
Avatar for Centou centou
1
390
モビリティプラットフォームの未来を築くクラウド基盤
Avatar for Hajime KOSHIRO kossykinto
0
210
一次体験を起点にしたUX改善の取り組み / Direct Experience Driven UX Improvements
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
380
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
Avatar for 株式会社ログラス loglass2019
1
7.1k
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
4
700
Correspondence：共に生成していく過程
Avatar for Akira Motomura akiramotomura
0
190
デザイナーがはばたく未来の入り口『hatch』が描く、新しいデザイナー育成のカタチ
Avatar for Goodpatch Inc. goodpatch
3
3.1k
デザインを信じていますか
Avatar for sekig(ojiee) sekiguchiy
1
960
decksh object reference
Avatar for Anthony Starks ajstarks
2
1.5k
Storyboard Assignment: Storyboard from Comic Strip
Avatar for Mandalyn Teo lynteo
3
180

Featured

See All Featured
Abbi's Birthday
Avatar for Violet Bock coloredviolet
1
4.8k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.4k
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
31
6.6k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k
Skip the Path - Find Your Career Trail
Avatar for Mark Kilby mkilby
0
58
Max Prin - Stacking Signals: How International SEO Comes Together (And Falls Apart)
Avatar for Tech SEO Connect techseoconnect
PRO
0
87
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
10
1.1k
From Legacy to Launchpad: Building Startup-Ready Communities
Avatar for Dug Song dugsong
0
140
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
PRO
0
90
Deep Space Network (abreviated)
Avatar for Tony Rice tonyrice
0
64
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
2
200
From π to Pie charts
Avatar for Rasagy Sharma rasagy
0
130

Transcript

  1. None

  2. Designers don’t care about performance

  3. Leave it to the engineers

  4. We should care

  5. Performance is a feature

  6. Users don’t care about performance

  7. Perceived performance

  8. Performance is relative

  9. But only up to a point

  10. Performance is absolute

  11. Relativity is just a theory That’s not what that means

    http://www.nngroup.com/articles/response-times-3-important-limits/

  12. 100ms

  13. None
  14. None

  15. Essentially instant™

  16. A timeline of perception http://www.allenpike.com/2011/providing-joy-at-60-fps/

  17. None
  18. None
  19. None

  20. Performance is really hard

  21. We’re too honest

  22. Let’s fix it by lying

  23. Exploit your users

  24. Don’t be a one trick pony

  25. Don’t focus on the wait

  26. Use magic to trick them instead

  27. Sleight of Hand

  28. Distract from what’s actually going on

  29. None

  30. The Card Force

  31. You know things the user doesn’t

  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. None

  45. The Bullet Catch

  46. Assume everything is going to go well

  47. Worry only if it doesn’t

  48. None

  49. Do it when they’re not looking

  50. None

  51. Imagineering

  52. We can lie to our users

  53. You are a magician