Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Illusion and the Design of Misdirection
Search
Kyle Peatt
July 27, 2015
Design
0
230
Illusion and the Design of Misdirection
Kyle Peatt
July 27, 2015
Tweet
Share
More Decks by Kyle Peatt
See All by Kyle Peatt
Taming the Frontier — A Peek into the Future of E-Commerce
kpeatt
0
530
Perceived Performance — The Wind In Your Hair
kpeatt
0
170
Other Decks in Design
See All in Design
【PoCで終わらない】運用フェーズまで見据えたAI駆動UIデザイン/フロントエンド開発実践
kitami
1
340
AI業務アプリケーションの体験デザイン
kazuhirokimura
0
160
Character Experience AI 〜 AIキャラクターのつくりかた 〜
smartbank
1
290
Goodpatch Tour💙 / We are hiring!
goodpatch
31
890k
FigmaのFigmaファイルから学ぶTips & Tricks
hilokifigma
0
660
新卒の目から見たサイボウズのデザイン組織
ryota5884
0
170
デザインの意思決定を加速するワークショップ設計 / Workshop design to accelerate design decision-making
lycorptech_jp
PRO
0
450
minpaku-community-scrum-patterns
norinity1103
1
360
harutaka Vision Deck
zenkigenforrecruit
0
220
プロジェクト内でデザイナーができること 日経電子版アプリ機能開発「For You」#nikkei_tech_talk
nikkei_engineer_recruiting
8
4.5k
そのUIコンポーネント、これから先も使えますか?―Headless UI,Open UI,グローバルデザインシステム
sakito
2
1.7k
Marpで推しCSSスライドを作ろう! / marp-with-favorite-css
fujiemon
0
590
Featured
See All Featured
Balancing Empowerment & Direction
lara
3
620
[RailsConf 2023] Rails as a piece of cake
palkan
57
5.8k
Practical Orchestrator
shlominoach
190
11k
Fantastic passwords and where to find them - at NoRuKo
philnash
52
3.4k
GraphQLとの向き合い方2022年版
quramy
49
14k
Building Applications with DynamoDB
mza
96
6.6k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
8
520
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
358
30k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Being A Developer After 40
akosma
90
590k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
23
1.4k
Building Better People: How to give real-time feedback that sticks.
wjessup
368
19k
Transcript
None
Designers don’t care about performance
Leave it to the engineers
We should care
Performance is a feature
Users don’t care about performance
Perceived performance
Performance is relative
But only up to a point
Performance is absolute
Relativity is just a theory That’s not what that means
http://www.nngroup.com/articles/response-times-3-important-limits/
100ms
None
None
Essentially instant™
A timeline of perception http://www.allenpike.com/2011/providing-joy-at-60-fps/
None
None
None
Performance is really hard
We’re too honest
Let’s fix it by lying
Exploit your users
Don’t be a one trick pony
Don’t focus on the wait
Use magic to trick them instead
Sleight of Hand
Distract from what’s actually going on
None
The Card Force
You know things the user doesn’t
None
None
None
None
None
None
None
None
None
None
None
None
None
The Bullet Catch
Assume everything is going to go well
Worry only if it doesn’t
None
Do it when they’re not looking
None
Imagineering
We can lie to our users
You are a magician