Validating business ideas quickly with Lean

Transcript

1. Tadas Labudis Product Manager @Labudis Validating business ideas quickly with Lean
2. About me • Did a business degree • Taught myself coding • Co-organised 3 hackathons and participated at 2 • Founded an e-commerce store • Co-founded a consumer tech startup • Now working at Kotikan
3. Lean startup approach
4. "Lean Startup” is a process for validating and invalidating your assumptions as quickly as possible to discover and deliver what people actually want.
5. Customer discovery process
6. Customer Problem Solution Basis of a business idea ? ? ?
7. Customer Problem Solution Startups start with… ?
8. Customer Problem Solution Startups often do this
9. Customer Problem Solution Startups often do this wtf?
10. Customer Problem Solution But should do this
11. Customer Problem Solution But should do this gimme da cookie!
12. Build-Measure-Learn
13. Build Measure Learn ideas product data vision
14. Build Measure Learn ideas product data assumptions speed! vision
15. The goal • Maximise value • Minimise waste … or creating more value for customers with fewer resources
16. How to validate assumptions?
17. MVP
18. What’s an MVP? Minimum Viable Product The Minimum Viable Product (MVP) is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. - Eric Ries
19. MVP ≠ Product Minimum Viable Product Experiment
20. Examples of MVEs • Customer Interviews • Landing Page Test • Prototypes • Concierge/Wizard of Oz • A/B Tests
21. • E-mail conversations • Phone interviews • Face-to-face interviews Customer interviews
22. Landing page test
23. Landing page test
24. Wizard of Oz
25. Wizard of Oz
26. Wizard of Oz • 75,000 signups overnight
27. Wizard of Oz • 75,000 signups overnight • People want it
28. Wizard of Oz • 75,000 signups overnight • People want it • Why? “it works like magic”
29. Wizard of Oz • 75,000 signups overnight • People want it • Why? “it works like magic” • Persevere with the idea
30. A/B tests
31. How to structure experiments?
32. Business Model Canvas
33. Business Model Canvas
34. Business Model Canvas
35. Validation Board
36. Validation Board
37. Validation Board
38. Validation Board
39. Validation Board
40. Validation Board
41. Validation Board
42. Links • Business Model Canvas
 goo.gl/ooXTGY • Validation Board
 goo.gl/CzUDyJ • Book: Lean Startup by Eric Ries
 theleanstartup.com/book
43. Kotikan is hiring • Mobile Apps Developers • Software Testers • Software Analysts • Software Engineers • Infrastructure/DevOps Engineers • Product Managers • Project Managers • Head of Design Learn more & apply:
 kotikan.com/aboutus/careers
44. Good luck! Follow me @Labudis
45. Good luck! Follow me @Labudis deliver the cookies!