years between Hong Kong and Australia, where I worked with big hotel and restaurant groups that required a high volume of daily leads, so I learned to get creative with PPC and SEO strategies to keep results growing. ABOUT ME linkedin.com/in/laurainesabreu @SearchLDN
admire or feel connected to your brand. Focus on your branding! Be light with your message. Give them 1 or 2 reasons why they should buy from you. Don’t be too pushy or desperate, it’s a flirting game. Don’t always post promotional content, surprise your audience instead. If possible, create a short, fun sketch (video) related to your business. linkedin.com/in/laurainesabreu @SearchLDN
videos with talking videos, collaborate with micro-influencers. Use captions. Always reply to comments, even the negative ones. Try to leave open-ended replies so people have something to say back (and you can reply again). The algorithm prioritizes accounts where the same person returns to your profile more than once. Keep your TikTok bio simple: one clear message (ideally one line with emojis to draw attention) and one clear link to your website. linkedin.com/in/laurainesabreu @SearchLDN
effect. The second line is your address and site, you need to tell your audience what to do (or where to find you) once they land on your TikTok profile. Pin your top-viewed videos. linkedin.com/in/laurainesabreu @SearchLDN
Get them hooked. Post quick videos and combine them with slower rhythms to make them stay longer. Do it for the shares and saves. Those are the 2 most important metrics. linkedin.com/in/laurainesabreu @SearchLDN
Download and post collab videos with micro-influencers, they tend to get more saves as they feel more organic. Unspoken rule: engage with these micro-influencers, they’ll engage back. linkedin.com/in/laurainesabreu @SearchLDN
to analyze your data and identify trends within your industry. If you don’t have the capacity to be consistent on TikTok and post daily as they recommend, you can still go viral. Keep testing. TikTok is no longer just for Gen Z. Its algorithm is one of the sharpest and most aggressive in the social media industry. Use it wisely. linkedin.com/in/laurainesabreu @SearchLDN
“If you treat your clients right, they’ll do the marketing for you.” Post fresh, high-quality images regularly and add a descriptive caption for each dish or service, using relevant keywords and main products. Add keywords naturally in your reviews. You can use a synonym of the word that describes your product or service, or add some extra context. linkedin.com/in/laurainesabreu @SearchLDN
most relevant. Be consistent across Google Business Profile and TripAdvisor content. It improves SEO signals for both. Train and reward your team for aiming at the Traveler’s Choice badge. It will boost your CTR. linkedin.com/in/laurainesabreu @SearchLDN
holiday season. Reply within 24 hours. Be natural and don’t copy-paste from LLMs. You don’t need to sound too agreeable. Use TripAdvisor thank-you cards with a QR code to give to your clients. Keep your team involved. linkedin.com/in/laurainesabreu @SearchLDN
a specific information about your product or service. Pin the photos that have performed best on your other social media channels. It means they have caught people’s attention already. Use your description section to tell your unique story while captivating your audience. Analyze your competitors’ selling points and add extra value on top, while staying true to your tone of voice. linkedin.com/in/laurainesabreu @SearchLDN
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