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Link building means helping people

Link building means helping people

My deck for an Slovak event SEO Sraz 2020. It describes how I think about getting links on a strategical level with the right mindset and what tactics can be acquired this way.

Zdenek Dvorak aka Linki

February 10, 2020
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Transcript

  1. Link building
    means
    helping people
    @LinkiCZ
    Zdeněk Dvořák

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  2. @LinkiCZ
    Zdeněk Dvořák
    Mind
    crime?

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  3. 118
    linking domains
    in 2019

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  4. What kind of
    hat should I
    wear?

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  5. 45% of my
    respondents
    buy links

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  6. Buying links
    has limits

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  7. Just a single
    reason to be
    linked

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  8. Number of pages
    that sell links is
    limited

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  9. Their quality is
    questionable

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  10. Or the price is out
    of your budget

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  11. What to do
    instead?
    (or as well)

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  12. Do the old
    stuff.
    In a better
    way.

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  13. Why do
    people build
    websites?

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  14. Why do
    people build
    websites?
    Money

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  15. Helping others

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  16. They all have goals!

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  17. Traffic is a goal

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  18. Content is
    a goal

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  19. Visibility
    is a goal

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  20. Reward
    is a goal

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  21. Content
    Visibility
    Rewards
    Traffic

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  22. Support
    the
    goals!

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  23. Deliver traffic

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  24. Facebook
    page or group

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  25. Find non-competing
    relevant targets

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  26. Your
    targets
    Topically
    relevant
    They sell
    products or
    a service
    Don´t
    compete,
    extend your
    message

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  27. Pick small sites
    Show how big your audience is
    during initial contact
    Show some examples of the past
    activities and their reach

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  28. Support
    their SEO

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  29. Your
    targets
    Topically
    relevant
    Active SEO
    campaigns
    Don´t
    compete

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  30. If you have more assets available, use
    them when you want to power up your
    position. Two offered links instead of one
    work nice!

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  31. Always mention 2nd tier activities to
    their page if they would link to you.

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  32. If you target non-SEO educated people,
    explain quickly how links will help.

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  33. Deliver
    content

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  34. How I offered a custom tailored
    content to affiliate publishers

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  35. One of the links I got
    this way

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  36. Your
    targets
    At early
    stage of
    business
    Small ones
    first
    Business
    oriented

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  37. Deliver
    visibility

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  38. People love to
    be featured!

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  39. Brands, too!

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  40. Events, competitions, fairs

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  41. Your
    targets
    Have the
    „featured
    at“ page“
    Provide links
    Business &
    ego oriented

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  42. Award based
    link building

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  43. Anyone can
    run an Award

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  44. Getting ready
    to get links
    these ways

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  45. Build your
    own assets

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  46. Don´t ruin
    your asset
    by selling
    links

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  47. Don´t link
    to your
    clients

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  48. Produce
    quality
    content
    only

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  49. Invest in
    design. First
    impression
    matters

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  50. Build links
    to your
    asset

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  51. Your client´s
    other sites

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  52. Your client´s
    other
    channels

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  53. Key
    takeaways!

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  54. Identify goals

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  55. Can´t help? Don´t reach!

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  56. Talk about the benefits first

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  57. Use synergy with other channels

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  58. Build your own assets

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  59. LinkiCZ
    Zdeněk Dvořák
    Thank you!
    #seozraz
    Linki.cz

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