Link building means helping people

My deck for an Slovak event SEO Sraz 2020. It describes how I think about getting links on a strategical level with the right mindset and what tactics can be acquired this way.

Transcript

1. Link building means helping people @LinkiCZ Zdeněk Dvořák
2. @LinkiCZ Zdeněk Dvořák Mind crime?
5. 118 linking domains in 2019
7. What kind of hat should I wear?
8. 45% of my respondents buy links
9. Buying links has limits
10. Just a single reason to be linked
11. Number of pages that sell links is limited
12. Their quality is questionable
13. Or the price is out of your budget
14. What to do instead? (or as well)
15. Do the old stuff. In a better way.
16. Why do people build websites?
17. Why do people build websites? Money
18. Ego
19. Helping others
20. They all have goals!
21. Traffic is a goal
22. Content is a goal
23. Visibility is a goal
24. Reward is a goal
25. Content Visibility Rewards Traffic
26. Support the goals!
27. Deliver traffic
28. Facebook page or group
29. Find non-competing relevant targets
30. Your targets Topically relevant They sell products or a service Don´t compete, extend your message
32. Pick small sites Show how big your audience is during initial contact Show some examples of the past activities and their reach
33. Newsletters
34. Support their SEO
35. Your targets Topically relevant Active SEO campaigns Don´t compete
36. If you have more assets available, use them when you want to power up your position. Two offered links instead of one work nice!
37. Always mention 2nd tier activities to their page if they would link to you.
38. If you target non-SEO educated people, explain quickly how links will help.
39. Deliver content
40. How I offered a custom tailored content to affiliate publishers
41. One of the links I got this way
42. Your targets At early stage of business Small ones first Business oriented
43. Deliver visibility
44. People love to be featured!
45. Brands, too!
46. Events, competitions, fairs
47. Your targets Have the „featured at“ page“ Provide links Business & ego oriented
48. Award based link building
52. Anyone can run an Award
53. Getting ready to get links these ways
54. Build your own assets
55. Don´t ruin your asset by selling links
56. Don´t link to your clients
57. Produce quality content only
58. Invest in design. First impression matters
59. Build links to your asset
60. Your client´s other sites
61. Your client´s other channels
62. Key takeaways!
63. Identify goals
64. Can´t help? Don´t reach!
65. Talk about the benefits first
66. Use synergy with other channels
67. Build your own assets
68. LinkiCZ Zdeněk Dvořák Thank you! #seozraz Linki.cz