Lion & Orb: Inman Connect San Francisco Presentation

How to leverage public relations to get more exposure for your business.

Recap post:
https://www.inman.com/2015/08/06/5-digital-marketing-superstars-share-secrets-for-brand-success/

Transcript

1. #ICSF @lionandorb
2. TODAY, I’M GOING TO BE TALKING ABOUT 3 THINGS:   1.  PARTNERS TRUST CASE STUDY 2.  PRINT & PRESS RELEASE ARE NOT DEAD 3.  DON’T BE THAT GUY #ICSF @lionandorb
3. #ICSF @lionandorb
4. PARTNERS TRUST CASE STUDY:   TAKEAWAYS:       1. FIND  THE  THING  THAT  CONNECTS  WITH  PEOPLE   2. TELL  YOUR  STORY  SUPPORTED  BY  AGGRESSIVE  PR   3. GROW  YOUR  BUSINESS   #ICSF @lionandorb
5. MEDIA #ICSF @lionandorb
6. #ICSF @lionandorb
7. PRINT & PRESS RELEASE ARE NOT DEAD TAKEAWAYS:       1. PRINT  GENERATES  BUSINESS,  TARGETS  AFFLUENT   CONSUMERS   2. PRESS  RELEASES  ARE  PUBLIC  RECORDS  OF  MILESTONES   3. BOTH  HELP  YOU  GROW  YOUR  BUSINESS   #ICSF @lionandorb
8. #ICSF @lionandorb
9. DON’T BE THAT GUY TAKEAWAYS:       1.  BETTER  TO  NOT  SAY  ANYTHING  THAN  BE  A  BROKEN  RECORD   2.  HELP  OTHERS  AND  WHEN  THE  TIME  COMES  FOR  A  FAVOR…   3.  RELATIONSHIPS  HELP  GROW  YOUR  BUSINESS  –  RESPECT  THEM   #ICSF @lionandorb
10. #ICSF @lionandorb
11. BE THAT GUY! #ICSF @lionandorb