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Bye Bye, Page Design - clean

Liv Madsen
October 31, 2013

Bye Bye, Page Design - clean

The same as https://speakerdeck.com/livmadsen/bye-bye-page-design, but without transcript.

Liv Madsen

October 31, 2013
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  1. Bye Bye, Page Design Mette Schou Andersen @mettecharita Prepare to

    COPE (Create Once, Publish Everywhere) Liv Madsen @livmadsen
  2. © Creuna 7 out of 10 multi-device users expect the

    same quality of content experience across all their digital devices source http://www.vibrantmedia.co.uk/
  3. ”content precedes design. design in the absence of content is

    not design, it's decoration.” - Jeffrey Zeldman
  4. © Creuna Tone of voice & content design “How may

    I help you” vs. “What can I sell you?”
  5. Constructed narrative to aid research © Creuna High-level In-depth product

    presentation Hi-fi klubben review highlights Technical specs User reviews demo Editorial on features Brand overview complementing products accessories
  6. chunk noun | piece, block, mass, portion, lump, slab, hunk,

    nugget, wad, dollop (informal), wodge (Brit. informal) Cut the melon into chunks. Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002 Image: http://www.flickr.com/photos/62116165@N00/4028464605 © Creuna
  7. Multiple content repositories © Creuna Customer club db user reviews

    Product db products + supporting content web channel EPiSERVER editorial content chunks ? ? Meta data
  8. Base for continued dialogue © Creuna purchase dig deeper/decide explore

    in store at home wherever sale registered to store
  9. © Creuna don’t manage content like it’s 1999 Original image:

    http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane
  10. WYSIPAL © Creuna What You See Is Probably a Lie

    WYSIWYG #WYSIPAL – yeah, we coined that. You’re welcome. – @livmadsen
  11. Start small, show value © Creuna average basket size 88%‐

    +conversion on mobile devices 92%‐ +average time spent on page 76%‐ As measured during 50 days before and after launch
  12. Thanks :) Liv Madsen Senior Frontend Developer Mette Schou Andersen

    UX & Content Strategy Lead @livmadsen @mettecharita @creuna_dk