Goal-Based Priorization

As presented @ Agiles 2013
Using hypothesis (HDD) and the Kano model to prioritize work and control scope of software projects

Transcript

1. Lourenço P. Soares | Alexandre Klaser Goal-based Priorization
2. Backlog http://www.flickr.com/photos/toiletqueue/
3. Backlog http://www.flickr.com/photos/herby_fr/
5. Ok, but...
6. Ok, but... ...if there’s no backlog, what is there?
7. Effort aligned to business goals
8. Effort aligned to business goals Independent streams of work
9. Just enough to meet the goal Effort aligned to business goals Independent streams of work
10. Recaptulando...
11. What’s the expected result when we implement a given functionality? How can we guarantee we are doing what must be done? Effort aligned to business goals http://www.flickr.com/photos/morganhh/
13. Once upon a time...
20. What to do when a hypothesis is wrong or cannot be validated? How to prioritize streams of work and maintain business alignment? Independent streams of work http://www.flickr.com/photos/elsie/
21. Multiple hypothesis
22. Prioritized by value Business Value User value Low Low High High
23. Prioritized by value Business Value User value Low Low High High
24. Prioritized by value Business Value User value Low Low High High
25. Prioritized by value Business Value User value Low Low High High
26. How to validate a hypothesis with the least possible effort? How to avoid that dependency between stories prevent progress in small increments? Just enough to meet the goal http://www.flickr.com/photos/pasukaru76/
27. I ndependent N egotiable V aluable E estimable S mall T estable
28. I ndependent N egotiable E estimable S mall V aluable T estable
29. N egotiable E estimable V aluable T estable I ndependent S mall
30. Hypothesis are like onions
31. Kano Model Implementation Satisfaction Basic met ≠  not met =  Adapted from: http://en.wikipedia.org/wiki/Kano_model
32. Kano Model Adapted from: http://en.wikipedia.org/wiki/Kano_model Performance met =  not met =  Basic met ≠  not met =  Implementation Satisfaction
33. Kano Model Excitement met =  not met ≠  Adapted from: http://en.wikipedia.org/wiki/Kano_model Performance met =  not met =  Basic met ≠  not met =  Implementation Satisfaction
36. Levels of attainment of goals Provide Basic mechanics It is impossible to know if it is doable before validating this much You need to know it to use it
37. Levels of attainment of goals Provide Basic mechanics It is impossible to know if it is doable before validating this much You need to know it to use it “It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
39. Levels of attainment of goals Basic functionality Meets user needs Anyone with minimum knowledge should be able to use it Provide Satisfy Basic mechanics It is impossible to know if it is doable before validating this much You need to know it to use it “It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”
40. Levels of attainment of goals Basic functionality Meets user needs Anyone with minimum knowledge should be able to use it Provide Satisfy Basic mechanics It is impossible to know if it is doable before validating this much You need to know it to use it “It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...” “All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”
42. Levels of attainment of goals Basic functionality Meets user needs Anyone with minimum knowledge should be able to use it Diferentiating proposition Only the main features of the product should be at this level Draw users to the product Provide Satisfy Excel Basic mechanics It is impossible to know if it is doable before validating this much You need to know it to use it “It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...” “All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”
43. Levels of attainment of goals Basic functionality Meets user needs Anyone with minimum knowledge should be able to use it Diferentiating proposition Only the main features of the product should be at this level Draw users to the product Provide Satisfy Excel Basic mechanics It is impossible to know if it is doable before validating this much You need to know it to use it “It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...” “All of our competitors have it... I would expect it to work... It’s something even my mom would understand...” “Only your product does this... Makes me come back time and time again... Everyone is talking about it...”
45. Deming Cycle PLAN DO CHECK ACT
46. Prioritized hypothesis Business Value User value Low Low High High
47. Priority Matrix Provide Satisfy Excel
48. Now add stories Provide Satisfy Excel
49. Priority Matrix Provide Satisfy Excel Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story
50. A real-world example
51. Consuming stories Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Provide Satisfy Excel
52. Consuming stories Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Provide Satisfy Excel
53. Consuming stories Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Provide Satisfy Excel
54. Provide Satisfy Excel Consuming stories Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story
55. Identifying scope creep Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Provide Satisfy Excel
56. Provide Satisfy Excel Identifying scope creep Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story
57. Small finite increments Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story  Provide Satisfy Excel
58. Small finite increments Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story   Provide Satisfy Excel
59. Small finite increments Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story    Provide Satisfy Excel
60. Provide Satisfy Excel Small finite increments Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story   
61. Provide Satisfy Excel Small finite increments Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story Story   
62. It works in practice…
63. The whole team using the board “It helps a great deal when finding the most important stories”
64. Recaptulando... Questions, Comments, Suggestions? lous@thoughtworks.com about.me/lous aklaser@thoughtworks.com @alklaser
65. Recaptulando... Further reading Beyond Good Enough – Darius Kumana (bit.ly/darius_bge) Systemico Model – Barry O’Rilley & Lourenço P. Soares (bit.ly/systemico) Kano Model – Jason Mesut (bit.ly/kano_model) Replacing Requirements with Hypotheses– Josh Seiden (bit.ly/josh_hdd) INVEST in Good Stories, and SMART Tasks – Bill Wake (bit.ly/invest_stories) lous@thoughtworks.com about.me/lous aklaser@thoughtworks.com @alklaser