PIA Agents: Changing Consumer and Internet Strategies

Transcript

1. DIGITAL MARKETING PRESENTED BY LUCAS JANS 11 JUNE 1
2. Director of Innovation LUCAS JANS •Built first insurance marketing system for agents. •Managed $1mm PPC budget •Director of Innovation for Agency Revolution •Geek and marketer 2
11. 1996 6
12. WANT FREE TIPS? PRESENTED BY LUCAS JANS Twitter: agencyrev lucas@agencyrevolution.com facebook.com/agencyrevolution www.agencyrevolution.com 7
14. Across from PIA Booth 220 10
15. YOUR INTERNET MARKETING QUESTIONS ? 11
16. The internet is a lot of fun. The world is changing and we’re lucky to be here now! 1. FUN It’s better than the alternative! 2. IT’S WORK! Agencies have been marketing on the internet for 10+ years now. Avoid many of the common mistakes of the past 3. FIVE MISTAKES TODAY’S SESSION FUN! WORK! MISTAKES! 12
17. The uncensored, unauthorized truth about agency internet marketing. 4. TRUTH Meet the modern consumer where they are, and where they are going to be! 5. THE FUTURE Agencies have been marketing on the internet for 10+ years now. Avoid many of the common mistakes of the past 6. RESULTS TODAY’S SESSION TRUTH! FUTURE! LOCAL! 13
18. THIS IS FUN! 14
19. Driverless Car 15
20. Airtime 16
21. Skype 17
22. IFTTT 18
23. SCVNGR 19
24. Priceonomics 20
25. 1 Year old on iPad 21
26. But that’s not me! 22
27. Leaky 23
28. IT’S WORK 24
30. © 2012 Agency Revolution, Inc. “Agency Revolution is the most amazing digital marketing system on the planet. I love how easy it is to use and how it does all my marketing for me. We consistently hit 96% retention and get new leads every day!” Claudia McClain 96% Retention 27
31. © 2012 Agency Revolution, Inc. “We got 33% commission increase in our first year with Agency Revolution. We’ve now grown from $1.6 to $2.1 million in the soft market my competitors complain about. We owe it to the automatic marketing of Agency Revolution.” Pat Elzey 33% Increase In Commission 28
32. © 2012 Agency Revolution, Inc. “$103,101 in New Commission 1st Quarter 2011 from Web Leads. Thank you Agency Revolution!” Grant Davis Over $100,000 In New Business ... One Quarter 29
33. © 2012 Agency Revolution, Inc. “My Digital Insurance Office makes me look bigger and sharper than the big brokerages. I just stole a huge account because we blew the prospect away with our online presence. They didn’t know we’ve only been around for only18 months.” Joel Wagner WHINS Look Bigger Than Your Competition 30
34. Agencies make when choosing a partner FIVE MISTAKES 31
35. HIRING A WEB DESIGNER 1 32
36. PATCHWORK QUILT 2 33
37. PATCHWORK QUILT SEO PPC Staying Current Data Integration Marketing Automation Copywriter Web Designer Social Media Expert 2 33
38. BLACK HAT SEO Possible Short Term Results, But a Huge Risk 3 34
39. THROW UP HANDS IN CONFUSION The Train is Coming 4 35
40. DO IT LATER 5 36
41. Unauthorized & Uncensored THE TRUTH 37
42. 48% of consumers don’t trust the insurance industry to “do the right thing” Edelman Consulting 38
43. Your clients don’t hear from you enough! 39
44. How can you use technology to stay in touch with your clients and build trust? ? 40
45. Yes, Population Matters! 41
46. But it’s not an excuse to do nothing! 42
47. For every web lead, our clients get 2 phone leads 43
48. How does your agency track incoming lead sources? ? 44
49. “How to get your CSR’s to sell more” 3:00 PM 45
50. “How to get your CSR’s to sell more” 3:00 PM 45
51. You’re a slave to Google 46
54. Likelihood of purchasing insurance online 2010 Report ComScore Auto Report Future Unlikely 39 % Future Unsure 25 % Future Likely 35 % 48
55. Future Unlikely 22 % Future Unsure 45 % Future Likely 32 % 39 % 25 % 35 % 2011 Report Likelihood of purchasing insurance online 2010 Report ComScore Auto Report Red herring Shrinking 49
56. This is the future, meet your customers there THE FUTURE 50
57. © 2012 Agency Revolution, Inc. GEICO Progressive Esurance Allstate The General SafeAuto Nationwide State Farm Liberty Mutual The Hartford 21st Century Travelers 2010 comScore Online Auto Insurance Report Online Auto Insurance Quote Requests Who gets them? 51
58. © 2012 Agency Revolution, Inc. 0% 8% 15% 23% 30% Market Share GEICO Progressive Esurance Allstate The General SafeAuto Nationwide State Farm Liberty Mutual The Hartford 21st Century Travelers 2010 comScore Online Auto Insurance Report Online Auto Insurance Quote Requests Who gets them? GEICO, Progressive & Esurance: 71% of Quote Requests 51
59. © 2012 Agency Revolution, Inc. 52
60. © 2012 Agency Revolution, Inc. 1886 52
61. © 2012 Agency Revolution, Inc. 1993 1886 52
62. © 2012 Agency Revolution, Inc. 1993 1886 Yesterday’s Internet 52
63. © 2012 Agency Revolution, Inc. 2012 1993 1886 Yesterday’s Internet 52
64. © 2012 Agency Revolution, Inc. 2012 1993 1886 Yesterday’s Internet Danger 52
65. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 53
66. © 2012 Agency Revolution, Inc. 900,000 mobile phones activated EVERY DAY Are You Ready For The Smart Phone User? 53
67. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 54
68. © 2012 Agency Revolution, Inc. 35% read their smartphone before getting out of bed Are You Ready For The Smart Phone User? 54
69. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 55
70. © 2012 Agency Revolution, Inc. 11% have SCREAMED at their smartphone trying to navigate a “desktop”website Are You Ready For The Smart Phone User? 55
72. Have you used your mobile phone to find a local business? What was the best/worst of that experience? ? 56
73. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 57
74. © 2012 Agency Revolution, Inc. 95% of smartphone users have searched for LOCAL businesses Are You Ready For The Smart Phone User? 57
75. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 58
76. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 29% of smart phone users PURCHASE using their phone 58
77. © 2012 Agency Revolution, Inc. Are You Ready For The Smart Phone User? 59
78. © 2012 Agency Revolution, Inc. 85% of smartphone users take action within ONE DAY after looking up local information Are You Ready For The Smart Phone User? 59
79. © 2012 Agency Revolution, Inc. Google : 50% of searches will be mobile ... don’t lose half your leads! ™ 61
80. © 2012 Agency Revolution, Inc. The Only Digital Marketing System Recommended By... 62
81. © 2012 Agency Revolution, Inc. The Only Digital Marketing System Recommended By... 62
82. © 2012 Agency Revolution, Inc. The Only Digital Marketing System Recommended By... 62
83. © 2012 Agency Revolution, Inc. The Only Digital Marketing System Recommended By... 62
84. © 2012 Agency Revolution, Inc. The Only Digital Marketing System Recommended By... 62
85. © 2012 Agency Revolution, Inc. Three Books and 37 Courses on Marketing and Business Strategy 63
86. © 2012 Agency Revolution, Inc. Three Books and 37 Courses on Marketing and Business Strategy NEW! 63
87. 3. 1. 2. © 2012 Agency Revolution, Inc. 64
88. 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
89. 1. Insurance Agents matter 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
90. 1. Insurance Agents matter 2. They’re in trouble 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
91. 1. Insurance Agents matter 2. They’re in trouble 3. They must... 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
92. 1. Insurance Agents matter 2. They’re in trouble 3. They must... ‣ Move as fast as the world 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
93. 1. Insurance Agents matter 2. They’re in trouble 3. They must... ‣ Move as fast as the world ‣ Be as digital as the consumer 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
94. 1. Insurance Agents matter 2. They’re in trouble 3. They must... ‣ Move as fast as the world ‣ Be as digital as the consumer ‣ Re-gain the trust and the heart of the customer 3. 1. 2. © 2012 Agency Revolution, Inc. Our Core Values 64
95. © 2012 Agency Revolution, Inc. 65
96. © 2012 Agency Revolution, Inc. “Wow you guys are really on the cutting edge. This is great!” Matt From American Hallmark 65
97. © 2012 Agency Revolution, Inc. 65
98. © 2012 Agency Revolution, Inc. “You are so far ahead of your competitors. They will never catch up ... Nice!” Chuck From Safeco 66
99. © 2012 Agency Revolution, Inc. “This is really cutting edge stuff!” Jenny From Hull 67
100. © 2012 Agency Revolution, Inc. “Mobile visits to the website are UP 71% since we went live with MobiQuote!” Tammy Lesueur, Bancorp Insurance 68
101. © 2012 Agency Revolution, Inc. The first, FULLY INTEGRATED mobile optimized website for insurance agents INTRODUCING 69
102. © 2012 Agency Revolution, Inc. Android • iPhone • iPad •Tablet MobiQuote Knows The Difference! 70
103. © 2012 Agency Revolution, Inc. V.S. Business Consumer Content 71
104. © 2012 Agency Revolution, Inc. V.S. Business Consumer Content Not Just A Smaller PC 71
105. © 2012 Agency Revolution, Inc. “By 2012, 50% of searches will be MOBILE.” “Mobile is the future.” Eric Schmidt, Chairman, Google 72
106. © 2012 Agency Revolution, Inc. Because 50% of Searches will be mobile by 2012 Mobile Optimized Website You’ll get TWICE THE LEADS! 73
107. © 2012 Agency Revolution, Inc. Because 50% of Searches will be mobile by 2012 Mobile Optimized Website You’ll get TWICE THE LEADS! 97701| 73
108. © 2012 Agency Revolution, Inc. Mobile Optimized Website Mobile searchers want SPEED and MobiQuote delivers One-Tap Calling Contacts and Location Service 75
109. ID Cards And Claims Mobile searchers want CONVENIENCE and MobiQuote delivers © 2012 Agency Revolution, Inc. Mobile Optimized Website 76
110. Customers Can Contact Carriers Directly Mobile searchers want CONVENIENCE and MobiQuote delivers © 2012 Agency Revolution, Inc. Mobile Optimized Website 77
111. © 2012 Agency Revolution, Inc. Mobile Optimized Website Easy Transition To And From Desktop Site Mobile searchers want INFORMATION and MobiQuote delivers 78
112. © 2012 Agency Revolution, Inc. The Magic Of Technology... Lead Warming Campaign 79
113. © 2012 Agency Revolution, Inc. The Magic Of Technology... Lead Warming Campaign AUTOMATIC MARKETING! 79
114. Mobile Optimized Website shoulder tap technology Automatically starts your MARKETING CAMPAIGN! 562-204-4553|| Immediate Follow-up 80
115. Mobile Optimized Website Automatically starts your MARKETING CAMPAIGN! Immediate Follow-up 80
116. © 2012 Agency Revolution, Inc. New Prospects List = Future Income Survey - Follow-up Instant: Review Feedback Task Instant: Thank you for your feedback 81
117. © 2012 Agency Revolution, Inc. CLIENT New Prospects List = Future Income Survey - Follow-up Instant: Review Feedback Task Instant: Thank you for your feedback 81
118. © 2012 Agency Revolution, Inc. New Prospects List = Future Income AGENT ‣ No Duplicate CRM Entry ‣ Automatically Creates Contact Page ‣ CSR Customized “Triggers” ‣ Starts Lead Conversion Campaign Survey - Follow-up Instant: Review Feedback Task Instant: Thank you for your feedback 81
119. New Prospects List = Future Income © 2012 Agency Revolution, Inc. Quote Conversion Instant: “Shoulder Tap” Day 3: Call Again Instant: Follow-Up Email Day 4: Call Again Day 1: Call Me Back Email Day 24: Last Try Day 24: Rejects Quote 82
120. Instant “Shoulder Tap” Congrats! You have a new insurance quote. Type: Auto Category: Personal Instructions: 1) Please follow-up with this prospect as soon as possible: 2.A) If you cannot reach the prospect, then complete this task 2.B) If you reach the prospect, complete the task and immediately remove them from #QuoteForm Follow-Up - FF2 For detailed instructions on this campaign, visit: Continued... New Prospects List = Future Income © 2012 Agency Revolution, Inc. Quote Conversion Instant: “Shoulder Tap” Day 3: Call Again Instant: Follow-Up Email Day 4: Call Again Day 1: Call Me Back Email Day 24: Last Try Day 24: Rejects Quote 82
121. Instant: Follow-Up Email John, I appreciate the opportunity to help you with your Insurance. And here's great news... You can relax now, because at WHINS Insurance Agency we automatically shop for you and find you the best deal possible! How? As independent agents we'll find you the best deal from some of the best companies in the state. You don't have to do anything else. Just sit back, relax, and let us bring the best deal to you! It couldn't be any easier. Plus, we'll guide you through your protection decisions with clarity, expertise and caring, so... You get the protection that's right for you, and... http://support.agencyrevolution.com/entries/467529-implementation-instructions Continued... New Prospects List = Future Income © 2012 Agency Revolution, Inc. Quote Conversion Instant: “Shoulder Tap” Day 3: Call Again Instant: Follow-Up Email Day 4: Call Again Day 1: Call Me Back Email Day 24: Last Try Day 24: Rejects Quote 82
122. Day 1: Call Me Back Email Subject: Your insurance quote as promised Dear John, Hi. I called you yesterday and still haven't heard from you. Maybe my message fell through the cracks. Here’s the story. I worked with a client just like you and saved them 37% on their insurance. I still have a couple of questions for you, but I’m really excited that we can put money back in your pocket! CALL ME, (818) 233-0838 Darren Hasson WHINS Insurance Agency Continued... New Prospects List = Future Income © 2012 Agency Revolution, Inc. Quote Conversion Instant: “Shoulder Tap” Day 3: Call Again Instant: Follow-Up Email Day 4: Call Again Day 1: Call Me Back Email Day 24: Last Try Day 24: Rejects Quote 82
123. New Prospects List = Future Income © 2012 Agency Revolution, Inc. Quote Conversion Instant: “Shoulder Tap” Day 3: Call Again Instant: Follow-Up Email Day 4: Call Again Day 1: Call Me Back Email Day 24: Last Try Day 24: Rejects Quote Lost Lead Warming Campaign! Launches Lost Lead Warming 82
124. © 2012 Agency Revolution, Inc. New Prospects List = Future Income Lost Lead Warming 5 Months: Follow-Up 11 Months: Follow-Up Instant: Follow-Up Email 83
125. © 2012 Agency Revolution, Inc. Instant Follow-Up Email Subject: Sorry It Didn't Work Out John, I'm sorry. We tried to earn your business. And we failed. I hate that. And I hope we didn't let you down. Will you help me out for a quick moment? It's important to me that I understand what we did wrong. Could you visit my feedback site and tell me what we should be doing better. We want to be the best we can, and the only way is to hear from you. It'll only take about ten seconds. Here's the site: lucas2.viprespond.com/lwv2ff Thanks so much. Continued... New Prospects List = Future Income Lost Lead Warming 5 Months: Follow-Up 11 Months: Follow-Up Instant: Follow-Up Email 83
126. © 2012 Agency Revolution, Inc. New Prospects List = Future Income 5 Months Follow-Up Subject: Follow-up to your insurance quote 5 months ago Hi John, About 5 months ago you asked me about your insurance. Great news ... I can even save you more money than before. Do this .. Hold off on your next payment or renewal and call me right away. I'll shop for the best deal. You don't have to do a thing. The number's (541) 330-2300. Or go here lucas2.viprespond.com/lwffquoteagain and I'll call you. Lucas Jans Agency Revolution lucas@agencyrevolution.com (541) 330-2300 Your mega insurance protection specialists Continued... Lost Lead Warming 5 Months: Follow-Up 11 Months: Follow-Up Instant: Follow-Up Email 83
127. © 2012 Agency Revolution, Inc. 11 Month Follow-Up Subject: Your insurance quote as promised Hi John, About 11 months ago you asked me about your insurance. Great news ... I can even save you more money than before. Do this .. Hold off on your next payment or renewal and call me right away. I'll shop for the best deal. You don't have to do a thing. The number's (541) 330-2300. Or go here lucas2.viprespond.com/lwffquoteagain and I'll call you. Lucas Jans Agency Revolution lucas@agencyrevolution.com (541) 330-2300 Your mega insurance protection specialists Continued... New Prospects List = Future Income Lost Lead Warming 5 Months: Follow-Up 11 Months: Follow-Up Instant: Follow-Up Email 83
128. © 2012 Agency Revolution, Inc. New Prospects List = Future Income 84
129. © 2012 Agency Revolution, Inc. New Prospects List = Future Income 84
130. New Prospects List = Future Income © 2012 Agency Revolution, Inc. 85
131. New Prospects List = Future Income © 2012 Agency Revolution, Inc. Launches Lead Conversion 85
132. © 2012 Agency Revolution, Inc. DONE - FOR - YOU AUTOMATIC LIST MANAGEMENT 6 Most Lucrative Leads 86
133. © 2012 Agency Revolution, Inc. Clients Referrals “Lost Souls” “Lost Leads” DONE - FOR - YOU New Prospects Centers of Influence AUTOMATIC LIST MANAGEMENT 6 Most Lucrative Leads 86
134. © 2012 Agency Revolution, Inc. Each Outcome Triggers a Different Sequence Lead Conversion DONE - FOR - YOU ‣ Completely Customizable ‣ Automatically Set-Up ‣ Emails Driven to Landing Page ‣ Includes Emails, Postcards, “Shoulder Taps” 87
135. ATTRACT The ACOR Process™ CONVERT OPTIMIZE RETAIN 88
136. Campaigns The ACOR Process™ SEO Proposal Process Lost Lead Warming PURL Postcards Task System Cross-Sell Account Review Local Search Referral Program Super-Smooth Claims Welcome Kit Client Safety Emails Digital Insurance Office 89
137. Client Retention = Continued Income © 2012 Agency Revolution, Inc. Clients AUTOMATICALLY RETAIN “Shouder Tap” 90
138. Client Retention = Continued Income © 2012 Agency Revolution, Inc. Clients ‣ Touch clients 17-21 times a year ‣ Path & Plan ‣ Puts you where the money is ‣ Report card AUTOMATICALLY RETAIN “Shouder Tap” Personal Touch 90
139. Referral List = Future Income Referrals © 2012 Agency Revolution, Inc. AUTOMATICALLY OPTIMIZE “Shoulder Tap” 91
140. ‣ Email gathering campaigns ‣ Niche specific nurturing messages ‣ Super-smooth claims process ‣ The referral generator Referral List = Future Income Referrals © 2012 Agency Revolution, Inc. AUTOMATICALLY OPTIMIZE “Shoulder Tap” Pre-Built Campaigns 91
141. “Lost Souls” List = Continued Income © 2012 Agency Revolution, Inc. “Lost Souls” “Shoulder Tap” AUTOMATICALLY CONVERT 92
142. ‣ Insurance lapse ‣ Lost to another agency “Lost Souls” List = Continued Income © 2012 Agency Revolution, Inc. ‣ Automatic recognition ‣ Integration AMS “Lost Souls” “Shoulder Tap” Engine will let you know! AUTOMATICALLY CONVERT 92
143. ‣ Track response ‣ Detailed marketing reports Lost Leads List = Future Income Lost Leads © 2012 Agency Revolution, Inc. ‣ Time based follow-up ‣ Easy to use AUTOMATICALLY CONVERT “Shoulder Tap” Handle Outcome And Non Responsive Leads 93
144. “Shoulder Tap” New Prospects List = Future Income © 2012 Agency Revolution, Inc. New Prospects AUTOMATICALLY ATTRACT 94
145. ‣ Two ways to communicate ‣ Personal video email ‣ Personalized “Welcome Kit” ‣ Built-in content “Shoulder Tap” New Prospects List = Future Income © 2012 Agency Revolution, Inc. New Prospects A Marketing System That Grows Your Agency AUTOMATICALLY ATTRACT 94
146. Centers Of Influence List = Future Income © 2012 Agency Revolution, Inc. Centers Of Influence “Shoulder Tap” AUTOMATICALLY OPTIMIZE 95
147. ‣ Awesome referral system ‣ All automated ‣ Cross sell campaigns ‣ Account reviews Centers Of Influence List = Future Income © 2012 Agency Revolution, Inc. Centers Of Influence “Shoulder Tap” Marketing Automation Functions AUTOMATICALLY OPTIMIZE 95
148. © 2012 Agency Revolution, Inc. In Seconds MobiQuote Provides 1. “Shoulder Tap” notifies staff of quote requests 2. A persuasive marketing campaign 3. Call and GPS directions to your office 4. Initiates Service Requests 5. Initiates claims, roadside assistance 6. Fast load time Take 100% Control Of Your Mobile Marketing All features are just a single “TAP” away! 96
149. © 2012 Agency Revolution, Inc. ‣ Pre-Optimized for high search rankings ‣ Does what people want ‣ FAST ‣ RESULTS ‣ Let’s you provide 24 hour service ‣ Makes you look like a leader ‣ Up and running in minutes Don’t Let Your Agency Die On “YESTERDAYS” Internet 97
150. © 2012 Agency Revolution, Inc. “31.5% of our visitors came from a mobile device last month.” Eric Most 98
151. © 2012 Agency Revolution, Inc. “31.5% of our visitors came from a mobile device last month.” Eric Most 31.5% From Mobile Last Month 98
152. © 2012 Agency Revolution, Inc. For A LIMITED TIME! FREE with Firefly & Agency Revolution! Visit www.Mobi-Quote.com or Call 800-606-0477 99
153. The easiest way to get results today RESULTS 100
154. LOCAL SEARCH 97% of Smartphone Searches Go To Google 101
155. WHAT IS “LOCAL SEARCH” 102
156. HOW CAN I RANK WELL IN LOCAL? •Quantity of citations •Consistency of citations •Quality reviews •Recent reviews •Google Places Account •Links from Local Businesses •Traditional Search Engine Optimization •Physical Address in Location of Search •Owner-verified Places account •Proper categories in Places account •Consistency of Name, Address & Phone •City, State in website Title 103
157. NAP - NAME, ADDRESS & PHONE 104
158. WHAT “NAP” TO USE? 105
159. GET CITATIONS #1 Place: Localeze 106
160. FIX CITATIONS 107
161. SETUP GOOGLE PLACES ACCOUNT This is the anchor for your Local Search success 108
162. SETUP GOOGLE PLACES ACCOUNT This is the anchor for your Local Search success 108
163. GOOGLE LOCAL •Search for existing account •Claim account(s) if already exists •Remove duplicate accounts •Setup account •Verify account 109
165. What relationships can you leverage for links? ? 110
166. LOCAL BUSINESS LINKS • Local Community Organizations • Better Business Bureau (BBB) • Local Newspaper(s) Website • Local Magazine(s) Website • Local Chamber of Commerce Website • Local Library Website • Local Visitor Center Website • Ask your carriers and partners • Top commercial clients • Industry affinities • Government Links are Gold! • Write an article for a local newspaper or hyperlocal blog • Donate to a charity and ask for a link in return (Gold!) • Give a testimonial for a vendor and get a link in return! (Ask us?) 111
167. WEBSITE OPTIMIZATION •Use City and State in title •Include local phone number on website •Use consistent NAP on website •Don’t use an image to display phone number •Localize content on site (mix in local references) •Use microformats when using address (h.card) 112
168. HOW TO HANDLE MULTIPLE LOCATIONS •10+ locations? Bulk upload tool with Google Places •Website optimization: unique page for each location 113
169. WEB SITE OPTIMIZATION •NAP •Local Phone Number used prominently •Microformat encode your address 114
170. HOW URGENT IS THIS? •For our clients, mobile traffic is doubling every year •Each client is different, depending on location •Typical is 12% mobile •We see most between 6% and 20% now •Mobile searches are growing 115
171. CUSTOMER REVIEWS Critical Ranking Factor 116
172. WHAT ARE REVIEWS? •Which ones impact Google Rankings 117
173. DON’T BLAST EMAIL ASKING FOR REVIEWS 118
174. DON’T GET CAUGHT ASKING FOR YELP REVIEWS 119
175. DON’T GET CAUGHT BRIBING FOR REVIEWS 120
176. WHEN TO GET REVIEWS •New relationship with customer •Positive customer communication •Our reviews campaign 121
177. REVIEWS CAMPAIGN 122
178. REVIEWS CAMPAIGN •Message One •Hand pick 2%-5% of your customer base •Drip over 4 weeks •Could be included in Welcome sequence •Message Two •Send after a positive phone call 123
179. Across from PIA BOOTH 220 124
180. Across from PIA BOOTH 220 124
181. WANT FREE TIPS? ? PRESENTED BY LUCAS JANS Twitter: agencyrev lucas@agencyrevolution.com facebook.com/agencyrevolution www.agencyrevolution.com 125
182. PRESENTED WITH B. CHALVET THANKS FOR YOUR ATTENTION JOIN US Twitter/yourname.com Your@name.com facebook/yourname.com 126