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Lulo
July 05, 2013
Design
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240
Start Stuff
My keynote for #TagDF about Bandtastic, and how to start your own Bandtastic.
Lulo
July 05, 2013
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Transcript
hi! my name is lulo.
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I start stuff tweet me your questions @lulomx @simplementeMX #startstuff
stuff I designed... or co-founded or created or co-created or
invented or copied. http://lulo.mx
Startup del año The Next Web Empresa innovadora UK Embassy
in Mexico Ganador Wayra Primera generación
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We’re a music company based in Mexico City
...but unlike any other “music company” you’ve ever seen. We
truly care about the fans.
0 250 500 750 1000 2010 2011 2012 Concerts per
year in Mexico
What’s so different about bandtastic?
Bandtastic knows what fans want That’s our secret sauce!
WE HAVE DATA TONS OF DATA!
Fans make shows happen We use a pretty nice model
called crowdfunding
Crowdsourcing + Crowdfunding = Awesome shows Happy artists Loyal audience
Fans ❤ bandtastic
Fans ❤ bandtastic
Fans ❤ bandtastic
Fans ❤ bandtastic
Fans ❤ bandtastic
Fans ❤ bandtastic
and the press too... *wink wink*
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Startup of the year The Next Web
“Most innovative company in Mexico” The British Embassy and UK
Trade & Investment
Wayra winner 1rst generation
None
Our first year was great! +27k registered fans +15k social
audience 13 shows on our first year 3,158 tickets sold +$1.5 million in revenue
Bandtastic ❤ artists These amazing artists are now part of
our history
Nullsleep + cTrix Mexico City March 2012
#Festival132 Mexico City
#Festival132 Mexico City
Motorama Mexico City + Guadajalara
V-CONCERT Mexico City + Guadajalara
Mexico City + Cholula + Guadalajara We Have Band
Mexico City + Guadalajara Soviet Soviet
Mexico City #AñoUno Anamanaguchi
Mexico City A place to bury strangers
Want to start your own Bandtastic?
Soon is not as good as now
“What do you need?”
You will need a few things idea team capital
but specially...
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idea a bad idea is better than a poorly executed
good idea
think different.
7th imperative - be aware - be educated - be
connected - be consistent - build an asset - be productive
team people who work on your idea.
My model for business is The Beatles: They were four
guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person, they are done by a team of people” - Steve Jobs “
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hacker hustler hipster
capital - financial capital - network capital - intellectual capital
- physical capital - prestige capital - instigation capital (balls)
Balls (drive)
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DO WHAT YOU LOVE.
thank you! @lulomx @simplementeMX