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認知心理学に学ぶ 伝わる情報デザイン / Cognitive psychological in...

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Avatar for majimasachi majimasachi
August 04, 2018
Design
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認知心理学に学ぶ 伝わる情報デザイン / Cognitive psychological information design

2018.08.04 WordBench 倉敷 第4回勉強会でのライトニングトーク登壇資料です。
発表内容のテキスト版はこちら：http://bit.ly/infodesignLT

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majimasachi

August 04, 2018
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Transcript

  1. 2018.08.04 WordBench ૔ෑ ୈ4ճษڧձ LT ؒౢࠫ஌ ఻ΘΔ৘ใσβΠϯ ೝ஌৺ཧֶʹֶͿ

  2. PROFILE ؒౢࠫ஌ @mjmjsachi ߴ஌ࢢࡏॅ ϑϦʔϥϯεσβΠφʔ DTP΢Σϒ

  3. photo by chiharu nagatomi ࣮ߦҕһ ͯ͠·ͨ͠

  4. https://speakerdeck.com/majimasachi/wordcamp-ogijima-2018-slideguide-jp

  5. None
  6. None

  7. cognitive psychology ೝ஌৺ཧֶ ৘ใॲཧͷ؍఺͔Β ੜମͷೝ஌׆ಈΛݚڀ͢Δֶ໰ Wikipedia

  8. ෼͔ͬͨʂ ఻Θͬͨʂ ਓͷ৘ใॲཧγεςϜ ײ֮ ஌֮ ೝ஌ ೖ ྗ ୹ ظ

    ه Ա ௕ ظ ه Ա ஌ࣝ ֓೦ ܦݧ

  9. ఻Θͬͨʂ ෼͔ͬͨʂ ਓͷ৘ใॲཧγεςϜ ײ֮ ஌֮ ೝ஌ ୹ ظ ه Ա

    ௕ ظ ه Ա ஌ࣝ ֓೦ ܦݧ ೖ ྗ ৘ใΛॲཧ͠΍͘͢͢Δ͜ͱͰ ఻͍͑ͨ಺༰ͷཧղʹ ϦιʔεΛ࢖ͬͯ΋Β͏ ఻ΘΔ৘ใσβΠϯ ຊ೔ͷ͓࿩

  10. ৘ใΛॲཧ͠΍͘͢͢Δ ⁞ϊΠζΛݮΒ͢  ཧղΛॿ͚Δ

  11. ⁞ϊΠζΛݮΒ͢ ෳࡶ͞͸෼͔Γ΍͢͞ͱτϨʔυΦϑ ৘ใͷϛχϚϧԽ ৘ใॲཧΛϚϧνλεΫԽͤ͞ͳ͍޻෉

  12. ϊΠζΛݮΒ͢ දه༳Εɾޡࣈ୤ࣈΛͳ͘͢ ؆ܿͳݴ͍ճ͠ʹ͢Δ 6*ͷҰ؏ੑΛอͭ ཁૉΛ੔ྻͤ͞Δ ૷০Ͱ৘ใྔΛ૿΍͗͢͠ͳ͍

  13.  ཧղΛॿ͚Δ ʮೝ஌༰қੑʯ ΛߴΊΔ ਓ͸ೝ஌͕༰қͳ΋ͷʹ޷ҙΛ๊͘ ʰϑΝετεϩʔʱ μχΤϧɾΧʔωϚϯ

  14. ཧղΛॿ͚Δ ݟ΍͘͢දࣔ͢Δ ܁Γฦ͢ ड͚खʹͱͬͯ ೃછΈͷ͋Δදݱʹ͢Δ ஫໨͢΂͖෦෼Λࣔ͢

  15. ཧղΛॿ͚Δ 0120154022

  16. ཧղΛॿ͚Δ 0120-1540-22

  17. ཧղΛॿ͚Δ 0120-1540-22 ͻͬ ͜ ͠ ͸ ʹͬͭ͏

  18. ཧղΛॿ͚Δ ׽ࣈͱ͔ͳΛద౓ʹࠞͥΔ ۟ಡ఺΍ΧοίΛ্ख͘࢖͏ վߦ͸ҙຯͷ۠੾ΓͰߦ͏ ৘ใͷνϟϯΫԽ ͨͩͷจࣈྻʹ·ͱ·ΓΛ༩͑Δ͜ͱͰ ॲཧΛ͠΍͘͢͢Δ

  19. ཧղΛॿ͚Δ ྨࣅੑɿ"ͱ#͸ࣅ͍ͯΔ ֊૚ੑɿ"ͱ͍͏౔୆ͷ্ʹ#͕͋Δ ҼՌੑɿ"͸#ͷݪҼͰ͋Δ ࣌ܥྻੑɿ"ͷ͋ͱʹ#͕ى͜Δ ৘ใͷମ੍Խ ৘ใಉ࢜Λؔ܎ੑʹΑͬͯ·ͱΊΔ etc

  20. ཧղΛॿ͚Δ ৘ใಉ࢜ͷؔ܎ੑʹ;͞Θ͍͠දݱʹ͢Δ ৘ใͷମ੍Խɹࢹ֮Խ

  21. ཧղΛॿ͚Δ ৘ใͷମ੍Խɹࢹ֮Խ ʲσβΠϯͷେݪଇʳ ۙ઀Proximity ੔ྻAlignment ڧऑContrast ൓෮Repetition

  22. ཧղΛॿ͚Δ ৘ใͷମ੍Խɹࢹ֮Խ ʲσβΠϯͷେݪଇʳ ۙ઀Proximity ੔ྻAlignment ڧऑContrast ൓෮Repetition ৄ͘͠͸ɺ ·ͨͷػձʹʜ

  23. ఻ΘΔ৘ใσβΠϯ ड͚औΓ΍͍͢ܗʹ৘ใΛՃ޻͢Δ ·ͱΊ ϊΠζΛݮΒ͢ʗཧղΛॿ͚Δ

  24. ಧ͍ͨʁ ਓͷ৘ใॲཧγεςϜ ײ֮ ஌֮ ೝ஌ ೖ ྗ ୹ ظ ه

    Ա ௕ ظ ه Ա ஌ࣝ ֓೦ ܦݧ

  25. ͋Γ͕ͱ͏͍͟͝·ͨ͠