ENS is everywhere!

Presented at UX & Adoption unconf, Prague.

To find out more about ens, go to http://ens.domains.

Transcript

1. ENS is everywhere! UX & Adoption unconf, Prague Makoto Inoue makoto@ensdomains.org @makoto_inoue
2. HOT RIGHT NOW
3. • BlockParty • London Ethereum CodeUp • ENS (DNS integration) @makoto_inoue github.io/makoto
4. • Where is ENS? • ENS as a tool for adoption • The UX & adoption challenges of ENS ENS is everywhere!
5. 1. Where is ENS? https://www.amazon.co.uk/Wheres-Wally-Martin-Handford/dp/1406375691
6. 1. Where is ENS?
7. 1. Where is ENS?
8. 1. Where is ENS?
9. 1. Where is ENS?
10. 1. Where is ENS?
11. ENS supported clients
12. 2. ENS as a tool for adoption
13. 2. ENS as a tool for adoption
14. 2. ENS as a tool for adoption
15. ENS is everywhere
16. ENS is everywhere
17. ENS = hotmail!
18. • Long bidding process • Name Squatting • Current solutions 3. The UX & adoption challenges of ENS
19. The .eth registrar
20. Long bidding process https://medium.com/the-ethereum-name-service/a-visual-timeline-of-an-ethereum-name-service-bid-20c368865f56
21. Name squatting
22. 180,822 names auctioned
23. Ξ168,595 (€64M) Ether deposited
24. Ξ8,533 (€3M) Ether lost (0.3% of total funds)
25. Top Domains • ethfinex.eth Ξ201,709 • sportsbet.eth Ξ188,888 • consensys.eth Ξ184,811 • weifund.eth Ξ184,400 • darkmarket.eth Ξ20,103 • openmarket.eth Ξ10,054 • exchange.eth Ξ6,660 • blackjack.eth Ξ5,910 • tickets.eth Ξ2,976
26. • ENSNow • DNS integration (.xyz for now) Current solutions
27. http://now.ens.domains
28. DNS Integration (.xyz)
29. Domain Name System Security Extensions (aka DNSSEC)
30. http://dnsviz.net/d/_ens.ethlab.xyz/dnssec
31. DNS as distributed Oracle
32. UX Impact
33. UX Impact (Blockies)
34. UX Impact (favicon) livepeer.org
35. • Get your .eth address • • Do you want to help?
36. • Get your .eth address • Integrate ENS into your Dapp • Do you want to help?
37. http://ens.domains
38. • Get your .eth address • Integrate ENS into your Dapp • Join our workshop & Hackathon (August in London) Do you want to help?
39. http://hack.ens.domains
40. Thanks! Makoto Inoue makoto@ensdomains.org @makoto_inoue