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ENS is everywhere!

ENS is everywhere!

Presented at UX & Adoption unconf, Prague.

To find out more about ens, go to http://ens.domains.

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Makoto Inoue

June 30, 2018
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  1. ENS is everywhere! UX & Adoption unconf, Prague Makoto Inoue

    makoto@ensdomains.org @makoto_inoue
  2. HOT RIGHT NOW

  3. • BlockParty • London Ethereum CodeUp • ENS (DNS integration)

    @makoto_inoue github.io/makoto
  4. • Where is ENS? • ENS as a tool for

    adoption • The UX & adoption challenges of ENS ENS is everywhere!
  5. 1. Where is ENS? https://www.amazon.co.uk/Wheres-Wally-Martin-Handford/dp/1406375691

  6. 1. Where is ENS?

  7. 1. Where is ENS?

  8. 1. Where is ENS?

  9. 1. Where is ENS?

  10. 1. Where is ENS?

  11. ENS supported clients

  12. 2. ENS as a tool for adoption

  13. 2. ENS as a tool for adoption

  14. 2. ENS as a tool for adoption

  15. ENS is everywhere

  16. ENS is everywhere

  17. ENS = hotmail!

  18. • Long bidding process • Name Squatting • Current solutions

    3. The UX & adoption challenges of ENS
  19. The .eth registrar

  20. Long bidding process https://medium.com/the-ethereum-name-service/a-visual-timeline-of-an-ethereum-name-service-bid-20c368865f56

  21. Name squatting

  22. 180,822 names auctioned

  23. Ξ168,595 (€64M) Ether deposited

  24. Ξ8,533 (€3M) Ether lost (0.3% of total funds)

  25. Top Domains • ethfinex.eth Ξ201,709 • sportsbet.eth Ξ188,888 • consensys.eth

    Ξ184,811 • weifund.eth Ξ184,400 • darkmarket.eth Ξ20,103 • openmarket.eth Ξ10,054 • exchange.eth Ξ6,660 • blackjack.eth Ξ5,910 • tickets.eth Ξ2,976
  26. • ENSNow • DNS integration (.xyz for now) Current solutions

  27. http://now.ens.domains

  28. DNS Integration (.xyz)

  29. Domain Name System Security Extensions (aka DNSSEC)

  30. http://dnsviz.net/d/_ens.ethlab.xyz/dnssec

  31. DNS as distributed Oracle

  32. UX Impact

  33. UX Impact (Blockies)

  34. UX Impact (favicon) livepeer.org

  35. • Get your .eth address • • Do you want

    to help?
  36. • Get your .eth address • Integrate ENS into your

    Dapp • Do you want to help?
  37. http://ens.domains

  38. • Get your .eth address • Integrate ENS into your

    Dapp • Join our workshop & Hackathon (August in London) Do you want to help?
  39. http://hack.ens.domains

  40. Thanks! Makoto Inoue makoto@ensdomains.org @makoto_inoue