Originally presented by Andy Clarke at IceWeb, Reykjavik, Iceland, 2006 How to be a web design superhero Andy Clarke is a digital designer, speaker, and writer whose designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase donations. He founded Stuff & Nonsense and has consulted and designed for clients including Disney Store UK, Fairfax Media, Home Office (UK), Greenpeace, ISO, SAP, STV, SunLife, WIPO, and WWF. He works on creative website and digital product designs and provides ongoing creative direction. He coaches agencies and mentors designers on dealing with clients, and delivering creative projects. If you’re looking to design better digital products and websites, develop a design system or style guide, or want to understand how design can help your business, you should talk to him. Stuff & Nonsense Ltd. Eversleigh, Lon Capel, Gwaenysgor, Flintshire, LL18 6EJ, UK For work enquiries go to stuffandnonsense.co.uk or call +44 (0)1745 851848
HOW TO BE A WEB DESIGN SUPERHERO every hero has an origin a radioactive spider but Peter Parker, Hulk was blasted by gamma rays, the Fantastic Four were bathed in cosmic rays Shaun Inman copied at a copy shop Eric Meyer fried at mcdonalds Molly Holzschlag was an erotic dancer
HOW TO BE A WEB DESIGN SUPERHERO heroes are selfless web design heroes share their skills and information freely blogs forums projects internal evangelism
HOW TO BE A WEB DESIGN SUPERHERO heroes are motivated web design heroes have special motivations promoting usability promoting accessibility promoting web standards
HOW TO BE A WEB DESIGN SUPERHERO is there a web design hero sitting next to you? heroes lead a double life many web designers are known by their alter-ego, brothercake, malarkey or the man in blue
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to keep pace with new trends: to keep pace with the latest technologies to react when a client says “i want the job tomorrow” super speed
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to stretch themselves very thin: when close to a looming deadline to be flexible in your approach and not fixed to a particular way of working super elasticity
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to see into a clients mind: to understand what he wants, even when he doesn’t know what he wants himself telepathy
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to convince a client that he does not need: a flash splash screen to support Netscape 4 pop-up windows AJAX to be cool mind control
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to understand user needs: understand their goals empathize with their problems design to “get things done” empathy
HOW TO BE A WEB DESIGN SUPERHERO super heroes need the ability to sense: problem projects problem clients see danger signs ahead of time a sense of danger
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to see into the future: to anticipate new trends in design to think of new ways to use technologies precognition
HOW TO BE A WEB DESIGN SUPERHERO super heroes need to see through visual presentation : to underlying document structure to appropriate semantics x-ray vision
HOW TO BE A WEB DESIGN SUPERHERO sometimes bullets do fly in the comments of design galleries or on design forums super heroes need to take on-board constructive criticism and ignore jealousy and negative comments invulnerabilty
HOW TO BE A WEB DESIGN SUPERHERO superman the batman wonder woman daredevil mister fantastic spiderman the green lantern captain america supergirl hulk zeldman tantek celik molly holzschlag joe clark dave shea doug bowman shaun inman eric meyer kelly goto john oxton
HOW TO BE A WEB DESIGN SUPERHERO “ I believe that the time has now passed for those working with old fashioned methods. Those still delivering nested table layout, spacer gifs or ignoring accessibility can no longer call themselves web professionals. ” http://accessify.com/2005/11/interview-with-andy-clarke-aka.php
HOW TO BE A WEB DESIGN SUPERHERO stuffandnonsense.co.uk/ downloads/ designhero.pdf presentation slides Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this presentation is for educational purposes only
malarkey
y__ri9813
uxaustralia
morganepeng
nextbeat
spindle
solmetts
uxevents
stephaniewalter
takeshiinotsume
root_recruit
mewmo
matthewcrist
paigeccino
chrislema
iamctodd
sachag
danielanewman
sugarenia
jakevdp
addyosmani
lynnandtonic
eileencodes