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How to be a web design superhero

433acaea1012b25d97ae66da9b998dad?s=47 Andy Clarke
March 11, 2006

How to be a web design superhero

Originally presented by Andy Clarke at SXSW, Austin, Texas, 2006


Andy Clarke

March 11, 2006

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  1. Originally presented by Andy Clarke at SXSW, Austin, Texas, 2006

    How to be a web design superhero Andy Clarke is a digital designer, speaker, and writer whose designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase donations. He founded Stuff & Nonsense and has consulted and designed for clients including Disney Store UK, Fairfax Media, Home Office (UK), Greenpeace, ISO, SAP, STV, SunLife, WIPO, and WWF. He works on creative website and digital product designs and provides ongoing creative direction. He coaches agencies and mentors designers on dealing with clients, and delivering creative projects. If you’re looking to design better digital products and websites, develop a design system or style guide, or want to understand how design can help your business, you should talk to him. Stuff & Nonsense Ltd. Eversleigh, Lon Capel, Gwaenysgor, Flintshire, LL18 6EJ, UK For work enquiries go to stuffandnonsense.co.uk or call +44 (0)1745 851848
  2. SXSW INTERACTIVE MARCH 2006 images from www.alexrossart.com andy budd and

    andy clarke how to be a web design superhero
  3. what would you prefer to be? a web designer or

    a superhero? Q
  4. 1 85 1 4 % % % apparently a survey

    of 100 people asked a85% replied that they would prefer to be a superhero!
  5. to survive in a modern world, web designers must be

  6. learn what it takes to become a web design superhero

  7. what makes a superhero?


  9. web design superheroes have strong morals, strong code and a

    strong moral code superheroes have a strong moral code, risking all for the greater good
  10. web design superheroes share their skills and information freely superheroes

    are selfless as they fight crime and keep the world safe from danger
  11. many web design superheroes have special motivations such as promoting

    usability or web standards superheroes have special motivations
  12. you may have seen a web design superhero s work,

    but do you know what they look like? are they sitting next to you? superman is clark kent, spiderman is peter parker, many web designers too lead a secret, double life ’
  13. superheroes often retreat to a secret hideaway web design superheroes

    need a secret hideaway, a source of inspiration, somewhere to store super gadgets
  14. superheroes are easily identified by their costumes and logos

  15. web designers also require a great logo to set them

    apart from the crowd
  16. and a super website

  17. superheroes often have a mundane job by day and exercise

    their super powers by night many web design superheroes are the same, exercising their skills by night on personal projects
  18. adaptive path happy cog blue flavor sometimes superheroes group together

    to form powerful teams
  19. the best designers are skilled their with tools and have

    a utility belt full of useful stuff: fonts, icons and images some superheroes dont have superpowers, relying instead on gadgets and special abilities
  20. web designers also need a weapon of choice, be that

    photoshop, flash or the humble text editor many superheroes have a trademark weapon
  21. what super powers do you need to become a web

    design superhero? a superheros main defining feature is their super power
  22. superpowers

  23. to keep pace with new trends and technologies super speed

    to react when a client says i want it tomorrow!’’ ’’
  24. elasticity an ability to stretch ones self very thin, particularly

    close to a looming deadline
  25. telepathy and clairvoyance an ability to see into a clients

    mind and understand what he means by i want it easy to use and other such vaguerisms ’’ ’’
  26. mind control an ability to convince a client that he

    does not need a flash splash screen or pages of content nobody will read
  27. empathy an ability to understand users, their goals and problems

  28. ability to sense problem projects or clients danger Sense see

    problems and rectify them before they happen
  29. precognition an ability to see into the future and anticipate

    new trends
  30. x-ray vision the ability to see through visual presentation to

    the underlying semantics, to avoid making presentational markup and css
  31. invulnerability sometimes bullets do fly in the comments of design

    galleries or on design forums
  32. invisibility where ARE the women in web design?

  33. batman has robin, superman has jimmy olsen, lois lane and

    krypto the super dog alongside many superheroes is a sidekick
  34. superman s pal jimmy olsen the boy wonder robin every

    superhero needs a pal ’
  35. superman has lex luthor, spiderman has the green goblin every

    superhero needs a villain
  36. every superhero needs a villain evil genius who plans to

    take over the world green goblin
  37. who are your heroes? Superman the batman wonder woman daredevil

    captain fantastic spiderman the green lantern captain america flash supergirl hulk zeldman tantek celik molly holzschlag jeff veen dave shea doug bowman shaun inman cameron moll joshua davis veerle peiters john oxton
  38. which superpowers would you choose and why? Q

  39. andy budd andybudd.com / sxsw06 / super .pdf andy clarke

    stuffandnonsense .co.uk / downloads / super .pdf all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this presentation is for educational purposes only images from www.alexrossart.com