Classifications Alerts Comments Copyright information Dates and times Form text (error, help) Pull quotes (marks) Intro paragraphs Related article summaries Related article titles It can help designers and developer to design type styles for common elements and classifications.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. The film was groundbreaking for its prosthetic makeup techniques by artist John Chambers, and was well received by critics and audiences, launching a film franchise, including four sequels, as well as a short-lived television show, animated series, comic books, and various merchandising. The original series was followed by Tim Burton’s remake Planet of the Apes in 2001 and the reboot Rise of the Planet of the Apes in 2011. In 2001, Planet of the Apes was selected for preservation in the United States National Film Registry by the Library of Congress as being “culturally, historically, or aesthetically significant.” The measure The measure’s the name given to the width of a body of type. This type is too wide to read comfortably.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. The film was groundbreaking for its prosthetic makeup techniques by artist John Chambers, and was well received by critics and audiences, launching a film franchise, including four sequels, as well as a short-lived television show, animated series, comic books, and various merchandising. Increasing the type size also alters the measure. This type is still uncomfortable to read for long periods.
spaces.) This measure is 57 characters. Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. The film was groundbreaking for its prosthetic makeup techniques by artist John Chambers, and was well received by critics and audiences, launching a film franchise, including four sequels, as well as a short-lived television show, animated series, comic books, and various merchandising. To improve readability, we should always also adjust line-height when we alter the measure.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. The film was groundbreaking for its prosthetic makeup techniques by artist John Chambers, and was well received by critics and audiences, launching a film franchise, including four sequels, as well as a short-lived television show, animated series, comic books, and various merchandising. When line-height isn’t optimal—either too loose or too tight—we need to concentrate to find the start of the next line.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. The film was groundbreaking for its prosthetic makeup techniques by artist John Chambers, and was well received by critics and audiences, launching a film franchise, including four sequels, as well as a short-lived television show, animated series, comic books, and various merchandising. Here’s that ‘too tight’ line-height again.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. The film was groundbreaking for its prosthetic makeup techniques by artist John Chambers, and was well received by critics and audiences, launching a film franchise, including four sequels, as well as a short-lived television show, animated series, comic books, and various merchandising.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. We often see line-height that’s too loose in boxes, narrow columns and sidebars.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. Again, our eyes must consciously search for the start of the next line,
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. Here’s that ‘too loose’ line-height again.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. Tightening line-height in narrow spaces can dramatically improve readability.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. Reversing out It’s important to write different styles for reversed-out content. Here’s a normal paragraph of text.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. When reversing out (eg white text on black) this text becomes more difficult to read.
Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox.
that using CSS. Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. Another thing to remember; sans-serif typefaces generally require looser line-height.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. Whereas serif typefaces generally benefit from tighter line-height.
of the Apes is a 1968 American scie- nce fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and relea- sed by 20th Century Fox.
separate train of thought within a sentence. Taylor is recaptured by gorillas and — his injured throat now healed — shouts “Take your stinking paws off me, you damn dirty ape!”
all depending on the typeface. (This slide contains a deliberate mistake. More on that in just a moment.) Taylor is recaptured by gorillas and — his injured throat now healed — shouts "Take your stinking paws off me, you damn dirty ape!"
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. All too often in body text, we see paragraphs that are too loosely spaced. That’s because margin-bottom’s been set at a full line’s height. In this case that’s 1.5em.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. In long-form text, can improve readability by reducing margin-bottom to half of one line.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human- like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human- like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. Here’s a comparison, a full line’s height between paragraphs on the left, a half line on the right.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins. Designers might also choose to indent, rather than space. Never do both and never indent the first paragraph in any section.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor • Roddy McDowall as Cornelius • Kim Hunter as Zira • Maurice Evans as Dr. Zaius The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. Let’s talk about the typographic detail that causes the most arguments between me and my clients. Look at the unordered list above,
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor • Roddy McDowall as Cornelius • Kim Hunter as Zira • Maurice Evans as Dr. Zaius The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. See how, when your eye’s finished reading a line, it takes a fraction longer to find the start of the next as the list isn’t flush with the left reading edge.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor. Heston was an American actor and • Roddy McDowall as Cornelius. Roderick Andrew Anthony Jude "Roddy" • Kim Hunter as Zira. Hunter was an American film, theatre, and television • Maurice Evans as Dr. Zaius. Evans was an English actor noted for his The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. political activist. As a Hollywood star he appeared in 100 films over the course of 60 years. McDowall was an English actor, director, photographer and voice artist. actress. She won both an Academy Award and a Golden Globe Award. interpretations of Shakespearean characters. Longer sentences inside lists only make matters worse.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor. Heston was an American actor and • Roddy McDowall as Cornelius. Roderick Andrew Anthony Jude "Roddy" • Kim Hunter as Zira. Hunter was an American film, theatre, and television • Maurice Evans as Dr. Zaius. Evans was an English actor noted for his The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. political activist. As a Hollywood star he appeared in 100 films over the course of 60 years. McDowall was an English actor, director, photographer and voice artist. actress. She won both an Academy Award and a Golden Globe Award. interpretations of Shakespearean characters. These tiny decisions make reading more difficult.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor. Heston was an American actor and political activist. As a Hollywood star he appeared in 100 films over the course of 60 years. • Roddy McDowall as Cornelius. Roderick Andrew Anthony Jude "Roddy" McDowall was an English actor, director, photographer and voice artist. • Kim Hunter as Zira. Hunter was an American film, theatre, and television actress. She won both an Academy Award and a Golden Globe Award. • Maurice Evans as Dr. Zaius. Evans was an English actor noted for his interpretations of Shakespearean characters. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. Instead, preserve a clean left reading edge by placing markers in the margin.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor. Heston was an American actor and political activist. As a Hollywood star he appeared in 100 films over the course of 60 years. • Roddy McDowall as Cornelius. Roderick Andrew Anthony Jude "Roddy" McDowall was an English actor, director, photographer and voice artist. • Kim Hunter as Zira. Hunter was an American film, theatre, and television actress. She won both an Academy Award and a Golden Globe Award. • Maurice Evans as Dr. Zaius. Evans was an English actor noted for his interpretations of Shakespearean characters. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. This makes reading easier and the page looks better too.
} @media(min-width:48em) { ul, ol { list-style-position : outside; margin : 1.4em 0; } } However don’t place markers in the margins on small screens. There, margins are usually too narrow.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor • Roddy McDowall as Cornelius • Kim Hunter as Zira • Maurice Evans as Dr. Zaius The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. Instead, double top and bottom margins.
film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars: • Charlton Heston as George Taylor. Heston was an American actor and political activist. As a Hollywood star he appeared in 100 films over the course of 60 years. • Roddy McDowall as Cornelius. Roderick Andrew Anthony Jude "Roddy" McDowall was an English actor, director, photographer and voice artist. • Kim Hunter as Zira. Hunter was an American film, theatre, and television actress. She won both an Academy Award and a Golden Globe Award. • Maurice Evans as Dr. Zaius. Evans was an English actor noted for his interpretations of Shakespearean characters. The film was released on February 8, 1968, in the United States and was a commercial success, gaining $32,589,624 at the international box office. Then change those margins at a wider breakpoint.
} This is precisely what CSS relative positioning was intended to achieve. This technique does require an extra element, but the devil is always in the details.
brand were a person, who would it be? Maybe you have a mascot which already is the visual representation of the brand personality. If so, describe its traits and how that relates to the personality you want to convey. Start by asking who our personality would be?
and the embodiment of the brand personality. Freddie's stout frame communicates the power of the application, and his always on the go posture lets people know this brand means business. Freddie always has a kind smile that welcomes users and makes them feel comfortable and at home. The cartoon style lets people know that MailChimp offers a fun, and informal experience. Freddie like to crack jokes, but when the situation is serious, the funny business is out the window. MailChimp often surprises users with a funny easter egg, or a link to a goofy YouTube video. Fun is around every corner, but never in the way of the workflow. Ours is based on a questionnaire shared by MailChimp.
POWERFUL but not complicated HIP but not alienating List 5-7 traits that best describe your brand along with a trait that you want to avoid. This will help those designing and writing for this design persona create a consistent personality while avoiding the traits that would take your brand in the wrong direction. Here are some examples: Asking about ‘traits’ is amazingly helpful in understanding how a customer feels about their brand.
might use when creating the interface. What types of color would be used and why? TYPOGRAPHY Describe the kinds of typography the design team might use when creating the interface. What type faces would be used and why? GENERAL STYLE NOTES Provide general notes about design style, textures, imagery, and other elements that may be important to shaping the design persona. These brand traits are clues to visual attributes that we can bring into our design ‘atmosphere.’
the screen or viewport size. Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox.
as sizes become larger. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox.
crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced byArthur P. Jacobs and released by 20th Century Fox. Layout can influence many aspects of a design, from proportions right back to typography.
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