http://www.websiteoptimization.com/speed/tweak/website-speed-search-rankings-study/ Go… [loading]…ogle Crawl time correlates with SERP position Page Load time did not correlate with SERP position
1-second delay in page-load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions http://www.numericanalytics.com/questions/how-does-page-load-time-affect-site-revenue/ Amazon.com saw sales decrease by 1% for every 100 milliseconds slower a page loaded.