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Lean Startup Tutorial - OOP 2013
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Manuel Küblböck
January 24, 2013
Technology
2
280
Lean Startup Tutorial - OOP 2013
Lean Startup Tutorial at OOP 2013
Manuel Küblböck
January 24, 2013
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Transcript
LEAN STARTUP T r Manuel Küblböck mk@it-agile.de @manuelkublbock Henning Wolf
hw@it-agile.de @henningwolf
LEAN STARTUP LEAN STARTUP “There is surely nothing quite so
useless as doing with great efficiency what should not be done at all.” Peter Drucker
Companies are executing on that business model Startups are searching
for a repeatable, scalable and profitable business model Steve Blank LEAN STARTUP
BUILD-MEASURE-LEARN r Eric Ries
BUILD-MEASURE-LEARN r Eric Ries Pivot
STARTUP LIFECYCLE Ash Maurya Pr b /S Pr /M r
STARTUP MARCH r
STARTUP MARCH r
BUSINESS MODEL CANVAS b w r f r Ash Maurya
Alex Osterwalder Strategy
PROBLEM INTERVIEW r v r b w r v Welcome
(2 min) Collect demographics (2 min) Tell a Story (2 min) problem ranking (4 min) explore customer’s world view (15 min) wrapping up (2 min) document results (5 min)
PAPER MOCKUPS f w r
SOLUTION INTERVIEW r Welcome (2 min) Collect demographics (2 min)
Tell a Story (2 min) Demo (15 min) test pricing (3 min) wrapping up (2 min) document results (5 min)
MVP Types Product Fidelity REach many few high low Interview
paper sketch Paper Prototype Video AdWords-campaign the product Concierge MVP Software Prototype Feature Fake Beta
EXPERIMENTS w r
PIVOTS r Zoom-in Pivot Zoom-out Pivot Customer Segment Pivot Customer
Need Pivot Platform Pivot Business Architecture Pivot Value Capture Pivot Engine of Growth Pivot Channel Pivot Technology Pivot
P f fr @henningwolf @manuelkublbock THANK YOU