Lean Startup Tutorial - OOP 2013

Transcript

1. LEAN STARTUP T r Manuel Küblböck mk@it-agile.de @manuelkublbock Henning Wolf

   hw@it-agile.de @henningwolf

2. LEAN STARTUP LEAN STARTUP “There is surely nothing quite so

   useless as doing with great efficiency what should not be done at all.” Peter Drucker

3. Companies are executing on that business model Startups are searching

   for a repeatable, scalable and profitable business model Steve Blank LEAN STARTUP

4. BUILD-MEASURE-LEARN r Eric Ries

5. BUILD-MEASURE-LEARN r Eric Ries Pivot

6. STARTUP LIFECYCLE Ash Maurya Pr b /S Pr /M r

7. STARTUP MARCH r

8. STARTUP MARCH r

9. BUSINESS MODEL CANVAS b w r f r Ash Maurya

   Alex Osterwalder Strategy

10. PROBLEM INTERVIEW r v r b w r v Welcome

    (2 min) Collect demographics (2 min) Tell a Story (2 min) problem ranking (4 min) explore customer’s world view (15 min) wrapping up (2 min) document results (5 min)

11. PAPER MOCKUPS f w r

12. SOLUTION INTERVIEW r Welcome (2 min) Collect demographics (2 min)

    Tell a Story (2 min) Demo (15 min) test pricing (3 min) wrapping up (2 min) document results (5 min)

13. MVP Types Product Fidelity REach many few high low Interview

    paper sketch Paper Prototype Video AdWords-campaign the product Concierge MVP Software Prototype Feature Fake Beta

14. EXPERIMENTS w r

15. PIVOTS r Zoom-in Pivot Zoom-out Pivot Customer Segment Pivot Customer

    Need Pivot Platform Pivot Business Architecture Pivot Value Capture Pivot Engine of Growth Pivot Channel Pivot Technology Pivot

16. P f fr @henningwolf @manuelkublbock THANK YOU