The transfer of information is paramount in design. Technology has made it possible to consume a mass of information in minimal time – is your design helping the flow of this information, or hindering it?
IMAGE, SOUND, PRODUCT We organize by using relevant design principles to communicate effectively. COLOR, VALUE, CONTRAST, BALANCE, PROXIMITY We facilitate by building environments in which information can be transferred. WEBSITE, APP, BOOK, MAGAZINE, POSTER, AD DESIGNERS = COMMUNICATORS
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
for data tables Ensure users can complete and submit all forms Ensure links make sense out of context Caption/transcripts for media Do not rely on color alone Content should be clearly written and easy to read Don’t use flashing lights, or contrasting dark and light patterns Vision impairments Hearing impairments Motor impairments Cognitive impairments Photo epilepsy Age-related processes
effectively. Read and visually navigate the web. Listen to videos and helpful sound queues. Understand general internet & web concepts. Troubleshoot issues on a basic level.
amet, consectetur adipiscing elit. Curabitur orci enim, sollicitudin eget magna eget, interdum porttitor sapien. Donec auctor massa sed vulputate pulvinar. Aliquam suscipit in ex nec tempor. Maecenas efficitur, massa non eleifend ullamcorper, eros urna facilisis nunc, sit amet rhoncus ante libero at mi. Aenean vel purus enim. Duis elementum orci elit, in tincidunt sapien tristique non. Curabitur sodales finibus elit ut ullamcorper. Nullam dolor risus, vulputate quis turpis nec, semper ultrices enim. Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Phasellus sit amet pretium sem. Sed blandit odio in augue lobortis venenatis. Donec dapibus ex in justo ultricies mollis. Etiam in convallis
amet, consectetur adipiscing elit. Curabitur orci enim, sollicitudin eget magna eget, interdum porttitor sapien. Donec auctor massa sed vulputate pulvinar. Aliquam suscipit in ex nec tempor. Maecenas efficitur, massa non eleifend ullamcorper, eros urna facilisis nunc, sit amet rhoncus ante libero at mi. Aenean vel un purus enim. Duis elementum di orci elit, in tincidunt sapien eros tristique non. Curabitur sodales finibus elit ut ullamcorper. Nullam dolor risus, vulputate quis turpis nec, semper ultrices enim. Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Phasellus sit amet pretium sem. Sed Duis elementum orci elit, in tincidunt sapien tristique non. Ad Home Lorem Ipsum Interdum Massa Click me
amet, consectetur adipiscing elit. Curabitur orci enim, sollicitudin eget magna eget, interdum porttitor sapien. Donec auctor massa sed vulputate pulvinar. Aliquam suscipit in ex nec tempor. Maecenas efficitur, massa non eleifend ullamcorper, eros urna facilisis nunc, sit amet rhoncus ante libero at mi. Aenean vel un purus enim. Duis elementum di orci elit, in tincidunt sapien eros tristique non. Curabitur sodales finibus elit ut ullamcorper. Nullam dolor risus, vulputate quis turpis nec, semper ultrices enim. Curabitur at enim nec dolor vestibulum mollis et Duis elementum orci elit, in tincidunt sapien tristique non. Ad Ad Home Lorem Ipsum Interdum Massa Click me
vel un purus enim. Duis elementum di orci elit, in tincidunt sapien eros tristique non. Curabitur sodales finibus elit ut ullamcorper. Nullam dolor risus, vulputate quis turpis nec, semper ultrices enim. Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Phasellus sit amet pretium sem. Sed blandit odio in augue lobortis venenatis. Donec dapibus ex in justo ultricies mollis. Etiam in convallis lorem. Maecenas tellus magna, eleifend sit amet urna sit amet, accumsan semper sem. Proin pretium tellus, nec lorem, mattis nec, tempus justo interdum. Cras faucibus porta odio non elementum. Aenean at velit dapibus, porttitor mauris ac, tincidunt urna. Suspendisse potenti. Curabitur Duis elementum orci elit, in tincidunt sapien tristique non. Ad Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Ad Home Lorem Ipsum Interdum Massa Click me
enim. Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Phasellus sit amet pretium sem. Sed blandit odio in augue lobortis venenatis. Donec dapibus ex in justo ultricies mollis. Etiam in convallis lorem. Maecenas tellus magna, eleifend sit amet urna sit amet, accumsan semper sem. Proin pretium tellus, nec lorem, mattis nec, tempus justo interdum. Cras faucibus porta odio non elementum. Aenean at velit dapibus, porttitor mauris ac, tincidunt urna. Suspendisse potenti. Curabitur dapibus condimentum luctus. Donec ultricies id metus in lacinia. Ad Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Read the next story? Page 1 of 5 Next >> Home Lorem Ipsum Interdum Massa Click me
achieve their goal. Navigating an interface is never the user’s goal.” — ANTOINE VALOT https://medium.com/radical-ux/nine-nasty-ux-truths-83b30ea94355#.q0bi39oeh
scannable text, using • Highlighted keywords • Meaningful sub-headings • Bulleted lists • One idea per paragraph • Half the word count of conventional writing.” — JACOB NIELSEN https://www.nngroup.com/articles/how-users-read-on-the-web/
amet, consectetur adipiscing elit. Curabitur orci enim, sollicitudin eget magna eget, interdum porttitor sapien. Donec auctor massa sed vulputate pulvinar. Aliquam suscipit in ex nec tempor. Maecenas efficitur, massa non eleifend ullamcorper, eros urna facilisis nunc, sit amet rhoncus ante libero at mi. Aenean vel purus enim. Duis elementum orci elit, in tincidunt sapien tristique non. Curabitur sodales finibus elit ut ullamcorper. Nullam dolor risus, vulputate quis turpis nec, semper ultrices enim. Curabitur at enim nec dolor vestibulum mollis et vitae ligula. Phasellus sit amet pretium sem. Sed blandit odio in augue lobortis venenatis. Donec dapibus ex in justo ultricies mollis. Etiam in convallis lorem. Maecenas tellus magna, eleifend sit amet urna sit amet, accumsan semper sem. Proin • pretium tellus • nec lorem • mattis nec tempus justo interdum. Cras faucibus porta odio non elementum. Aenean at velit dapibus, porttitor mauris ac, tincidunt urna. Suspendisse potenti. Curabitur dapibus condimentum luctus. Donec ultricies id
our ruts “In the early years of the web, there was a lot of variation and experimentation with where to put content on a web page. Then, it seems, we all settled into a handful of patterns and stayed there for over a decade.” — JEN SIMMONS
not being telepathic. “Take a few products and keep asking what is this compensating for? and you’ll eventually end up with the same answer.” — MORTEN JUST