Introduction to Amazon Appstore

An introduction to Amazon Appstore and Amazon Apps and Games Services

Transcript

2. TO BE EARTH’S MOST CUSTOMER-CENTRIC COMPANY w h e re p e o p l e c a n f i n d a n d d i s c o v e r a n y t h i n g t h e y wa n t t o b u y o n l i n e . PRICE SELECTION CONVENIENCE AMAZON’S MISSION
3. CUSTOMER OBSESSED START WITH THE CUSTOMER AND WORK BACKWARDS Jeff Bezos
4. Accolades Rank Source #1 2014 Top 500 Retailers Guide, Internet Retailer #1 2015 U.S. Web & Mobile Customer Experience, ForeSee Results #1 2015 U.K. Web Customer Experience, ForeSee Results #1 2015 Customer Service Hall of Fame, MSN Money, now 59.4% rate Amazon “excellent” for customer service #1 2015 STORES Magazine “Favorite 50”, National Retail Federation #1 2015 Temkin Web Experience Ratings (Retailers), Temkin Ratings #1 2015 Best Brand, YouGov BrandIndex #1 2015 The Gartner Supply Chain Top 25, Gartner #2 2015 Millward Brown Top 100 Most Valuable Global Retail Brands #2 2014 Harris Interactive Reputation Quotient, Harris Interactive A M A Z O N I S THE MOST TRUSTED B R A N D Re s e a rc h s h o w s b y A m e r i c a n c o n s u m e rs AMERICA'S MOST REPUTABLE COMPANIES The Harris Poll 2014 MOST REPUTABLE COMPANY IN THE US Reputation Institute 2015 CUSTOMERS TRUST AMAZON
5. ENTERPRISE CONSUMER CONTENT CREATOR SELLER WE DELIVER HUGE VALUE FOR ALL OUR CUSTOMER SEGMENTS
7. APPSTORE VISION OUR VISION IS TO CONNECT CONTENT CREATORS AND CUSTOMERS THROUGH APPS, GAMES, AND EXPERIENCES THAT CREATE VALUE AND DELIGHT.
8. ANDROID PHONES & TABLETS FIRE TV & FIRE TV STICK BLACKBERRY FIRE TABLETS
9. 600,000+ APPS COUNTRIES AND TERRITORIES 236
10. BIG OPPORTUNITIES FOR GAME DEVELOPERS
11. 64% 37% 41% Of all the Mobile Gamers that use the Amazon Appstore… Spend Money on Mobile Games vs 41% on Average and 37% for Google Play. Aggregate of US, UK, FR, GER AMAZON REACHES (BIG) SPENDERS BEST Amazon Appstore Average Google Play Newzoo Trend Report – Spotting The Mobile Spenders - 2014
12. Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Oct-15 Dec-15 MILLIONS OF CUSTOMERS R A P I D M O N T H O N M O N T H G R O W T H … UK AMAZON APPSTORE CUSTOMER [CUMULATIVE] Footnote
13. 2011 2012 2013 2014 2015 APPS YOY GROWTH F i re D e v i c e l a u n c h A p p st o re l a u n c h e s K i n d l e F i re H D X l a u n c h F i re T V l a u n c h
14. NEW MONETISATION MODELS
17. AMAZON COINS Purchase apps, games, and in-app items Unique Promotion, reward and gifting opportunities for developers to use Promoting casual and strategy games in the UK to power users
18. WE'RE HERE TO HELP PEOPLE RESOURCES CO-MARKETING