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Eurail Data Expo 2024

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September 13, 2024
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Eurail Data Expo 2024

Avatar for Marketing OGZ

Marketing OGZ

September 13, 2024
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  1. Andrew Martinez – Novoa Head of Business Intelligence Naveen Nagavelly​

    ​ ​ ​ Senior BI Engineer Katerina Tashoska Cloud Architect Data: The Fuel Powering Train Travel
  2. Eurail: Helping travelers to discover Europe • Founded in 1959

    and based in Utrecht. • Collaborate with over 35 European railway and ferry companies. • Eurail offers rail passes allowing travelers to hop on and off trains and explore 33 European countries. • We provide flexibility and freedom to explore at your own pace. September 13, 2024 2
  3. 13 September 2024 3 Eurail: Revolutionizing Railways • We want

    to: • Use Customer Psychological Profiling to understand our customers and provide them with new products and services they don’t even know they want or need yet • Predict top city destinations and routes each year and work with carriers to make sure there are enough trains and seats for our travelers • Create more complex sales forecasting using machine learning to predict revenue so we can plan initiatives and costs ahead of time even better
  4. 13 September 2024 4 Background into Eurail’s Database Systems •

    Eurail has an on-premises SQL server database where we are querying and ingesting data. • We also have a variety of data including Sales, Reservations, Payment, Passes, Travel, NPS etc… • Different levels of data normalization and data structuring Why move to the cloud?
  5. 13 September 2024 5 Eurail: the one-stop shop A Good

    Database has: • Data Integrity • Data Security • Scalability • Performance • Reliability • Accessibility Our Challenges: • Data Integrity • Scalability • Performance
  6. 13 September 2024 6 Data: Unlocking Insights and Driving Decisions

    • Started with a POC (proof of concept) with small data set. • Integration and migration with end-to-end testing • We also considered maintenance and estimated cost. • Looked all edge cases and decided to move to cloud.
  7. 13 September 2024 7 Data: How Data Transforms to Train

    Operations What are the expectations of having the data in the cloud? • Scalability – Seamless storing of data and processing capabilities • Event-driven – Push bucketing • Accessibility - Can be accessed any time and anywhere • Security - Compliant and with strong data governance • Reliability - High availability with no or minimum downtime • Data Management – Clean and accurate data • Performance - Fast • Opportunity for the implementation of machine learning
  8. 13 September 2024 8 What we learned from this project?

    • Assessment and Planning • Migration Strategies • Data Security and Compliance • Testing and Validation • Optimization and Tuning • Monitoring • Training and Documentation • Post-Migration Review
  9. Solution: Why a Data Lake? • Structure freedom: store unstructed,

    semi-structured and/or structured data • Analytical • Schema on read • Agile: freedom to define use cases • Low-cost 13 September 2024 11