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Marketing OGZ
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April 03, 2023
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Marketing OGZ
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April 03, 2023
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Transcript
Webwinkel Vakdagen 2023 Stijn Martens (Founder)
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• Food retail partner • Commerciële naam • Branding &
guidelines • Magazijn • Last-mile delivery
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Proefproject Hasselt (mei 2021 – mei 2022)
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• Gemiddelde bestelwaarde is €109 • Product mix is goed
• Meest populaire leverslot: 12-15u • Verrassend grotere & loyale klantengroep: 60+ • 78% zijn terugkerende klanten • Geweldige samenwerking met leveranciers
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Meerwaarde en duurzaamheid creëren voor de FMCG industrie en hun
online consumenten in Europa die voor gemak kiezen We bouwen een consument-gedreven kwalitatief platform voor de FMCG industrie, waar we samenwerken om meerwaarde en groei te creëren op basis van data en technologie MISSIE VISIE
Objectieven (eind 2025)
•Min. 700.000 online bestellingen per jaar •Gemiddelde bestelwaarde van min.
€85 •10% marktpenetratie •280.000 unieke klanten •CAC: <€10 / CLV: >€300 / NPS: +75 (After Y1)
Dankjewel! Vragen?