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WWV26_-_DO_-_Zaal_10_-_MediaMarkt_x_Marktplaats...

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April 01, 2026
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 WWV26_-_DO_-_Zaal_10_-_MediaMarkt_x_Marktplaats.pdf

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Marketing OGZ PRO

April 01, 2026

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Transcript

  1. Datum Sprekers 26 maart 2026 Elina Pieterse ( MediaMarkt )

    & Jochem Zwetsloot (Marktplaats)
  2. None

  3. Voorstellen Elina Pieterse Search & Performance Marketeer Jochem Zwetsloot Head

    of Sales Advertising
  4. None
  5. None

  6. Consideration Awareness

  7. None
  8. None
  9. None

  10. Merk KPIs Merkbekendheid Had het m erk effect ? Koopintentie

  11. Resultaat t.o.v. vorig jaar Aankopen +35% Rendement +15% Kosten -12%

  12. Blijven verbeteren Titels listings optimaliseren Visuals optimaliseren Mediaplan optimaliseren Verkoperspagina

    optimaliseren Onderzoek tijdens langere campagneperiode

  13. Bruis -effect 1. Integreer je producten via listings 2. Optimaliseer

    je listings 3. Zorg voor extra zichtbaarheid in jouw categorie

  14. Meer weten?