WWV26_-_DO_-_Zaal_8_-_Allegro.pdf

Transcript

1. Why Poland? Why now? Your guide to the Allegro Ecosystem.
2. Source: Allegro internal data, Q1 2025 Why Poland? Major EU market 38M Inhabitants, 80% of Polish population are internet users High Internet Penetration 78% of Polish internet users shop online 20B EUR e-commerce segment of which Allegro segment share is nearly 40%
3. Allegro in numbers Largest CEE marketplace Most popular shopping app in Poland with 15.5M monthly active users 21M Active Buyers >130M products 163K Sellers Allegro is generating <1% of Poland’s Gross Domestic Product PLN 64B (~ EUR 15.29B) • +9.6% YoY in 2024 • 11% Polish GMV growth • International marketplaces GMV up by >2.5x YoY
4. Allegro offers a 2.5x greater chance of selling vs. your own online store The platform with the greatest reach and conversion in online shopping 45% of all purchases that started online are finalized on Allegro, 19% in an online store, and 5% and 6% respectively on the manufacturer's website and in a brick-and-mortar store Brand awareness 1. Gemius Report “E-commerce in Poland 2024” 2. Mediapanel Gemius/PBI (August 2024) 3. Customer Journey 2024. Searching and Purchasing Products Online”, Minds&Roses Searching and considering a purchase Finalization 61% 45% 47% 19% Recognition | Strong e-commerce brand 88% 75%
5. Marketplaces in Poland - monthly visits Source: ONLINE TRADE IN POLAND - E-commerce market analysis and development forecasts for 2023-2028
6. Marketplaces in Poland - monthly visits with Allegro Source: ONLINE TRADE IN POLAND - E-commerce market analysis and development forecasts for 2023-2028
7. Source: PMR Market Experts, ONLINE TRADE IN POLAND 2024 Total NMV (M PLN) - marketplaces in Poland
8. Total NMV (M PLN) - marketplaces in Poland compared to Allegro Source: PMR Market Experts, ONLINE TRADE IN POLAND 2024
9. Allegro & other European local marketplaces Poland, Czechia, Slovakia, Hungary Otto Germany Bol.com The Netherlands, Belgium Emag Romania, Bulgaria, Hungary Kaufland Germany, Austria, Czechia Cdiscount France GMV in 2024 (B €) Active buyers (M) Source: Dane ECDB (ecommerce Database) and Euromonitor
10. 3P driven Marketplace 97% GMV 3P Marketplace (B2C Sellers)
11. Allegro - Seamless Joining Experience Register with your international TAX ID Open marketplace Join for free No registration fees List your portfolio across wide subcategories No listing fees Build your presence with discounts on sales commission and free access to selected tools Welcome Program for new sellers Pay only when you sell your products Sales commission fee
12. Remember to activate the Welcome Program in the Discount Center tab after a successful account verification (KYC) Welcome Program - special 90 days for new sellers 100% discount on sales commission and a 50% discount on sales commission on Featured offers* free access to the Professional Subscription a package of 100 10-day Features for offers listed on allegro.pl 100 free shipments with SMART! *The terms of the Welcome Program may change over time and may be different during account registration Allegro Analytics Sales statistics based on real Allegro data • Adjust assortment • Monitor sales • Watch competitors • Set prices Allegro Ads campaign planner Prepare effective advertising campaigns on Allegro.pl Logo & Banner Increase the recognition of your brand
13. Allegro SMART! is the biggest loyalty program in CEE Smart! buyers deliver 4.5x higher GMV 2.5x increase GMV on Smart! offers Access 8 M most active Allegro buyers 80%+ of the platform’s GMV Monthly trade events Coverage - you can ship from these countries with Allegro Smart! Allegro marketplaces
14. Check the sales commission rates for every category Sales commission per category: Fashion max. 11.5% Automotive 4.5–9.0% Sports and Travel 8.0–11.5% Supermarket 5.0–10.5% Beauty 8.0–10.0% Home and Garden 4.5–11.0% Collectibles and Art 3.0–14.0% Kids 5.0–11.5% Electronics 2.5–8.0% Business and Services 4.5–10.5% Culture and Entertainment 5.0–8.5% Health 6.0–13.0% Accessories and Others 13.0–17.0% Use the Allegro Fee Calculator The sales commission rates are net amounts
15. You sell, we handle the logistics.
16. Source: Allegro own data Special offer to start you off! 0 PLN for: - basic fee for the first 100 products sold - storage fee for the first 30 days - for the withdrawal or disposal of 100 unsold products 0 PLN Get a package of 250 features valid for 30 days 250 Features Use your discount on the sales commission on featured offers. -75%
17. Source: Allegro own data All in one | Solutions increasing your sales Free shipping and returns for your customers • Up to 4x greater chance of sales • Allegro cofinances shipping costs of the order List once, sell everywhere! • Easily gain access to buyers in the Czech Republic, Slovakia, and Hungary, among others • Allegro will automatically translate your offers and messages Finances customer purchases, increasing your sales • Greater customer conversion and basket value Recurring promotional activities on Allegro • Possibility to promote products by participating in promotional campaigns, such as Allegro Days, Smart! Week, Black Week, and many others. • Sell up to 6x more with active participation in campaigns Campaigns Export Allegro courier with a network of parcel lockers • Convenient shipping through tools — Ship with Allegro through the WzA API integration with external integrators (e.g., Baselinker or EasyUploader). • You can order two courier pickups in one day Your ads on Allegro and Google Ads • 94% of sellers using Ads notice a positive impact on sales • Wide range of ads (graphic, video, sponsored offers) on and off the platform Find out more Integrated Allegro courier services • One point of contact for logistics issues • Qualification for the Smart program with attractive delivery rates • Unified shipment size for pick-up points and parcel lockers
18. Thank you!