Design Is In The Details

COVER SLIDE WUT SUBTITLE ALL THE THINGS DESIGN IS IN
THE DETAILS How Decisions Shape Communication

@marktimemedia HI, I’M MICHELLE @marktimemedia i do design for print&web&wordpress

@marktimemedia LOTS OF WORK GOES INTO BUILDING A WEBSITE

@marktimemedia RESEARCH PERSONAS BRANDING CONTENT DEVELOPMENT SEO DESIGN

@marktimemedia DON’T STUMBLE AT THE FINISH LINE

@marktimemedia HOW DO PEOPLE USE THE WEB?

@marktimemedia A PAMPHLET? Flickr: bunchofpants

@marktimemedia IRL: A BILLBOARD @60MPH Flickr: moominsean

@marktimemedia CAREFUL CONSIDERATION?

@marktimemedia IRL: “SATISFICING” Flickr: CarbonNYC

@marktimemedia HOW CAN WE HELP?

@marktimemedia ENABLE PEOPLE TO MAKE GOOD DECISIONS

@marktimemedia SELF- EVIDENT Flickr: boeke

@marktimemedia SELF- EXPLANATORY Flickr: ManWithAToyCamera

@marktimemedia ELIMINATE QUESTION MARKS Flickr: Leo Reynolds Wait, what does
THAT do?

@marktimemedia HOW CAN DESIGN DO THIS?

@marktimemedia GOOD DESIGN IS INVISIBLE. IT DOESN’T GET IN THE
WAY.

@marktimemedia GETTING IN THE WAY

@marktimemedia THE RESULT Flickr: quinn.anya *Mandatory WordCamp Cat Picture

@marktimemedia “MINOR” DECISIONS MAKE A HUGE IMPACT

@marktimemedia HOW CAN YOUR DESIGN GET OUT OF THE WAY?

@marktimemedia VISUAL HIERARCHY

@marktimemedia WRITE FOR SCANNING

@marktimemedia GROUPING TITLES

@marktimemedia PROXIMITY & HIERARCHY

@marktimemedia GROUPING & ASSOCIATION

@marktimemedia WHAT CONTROLS THIS?

@marktimemedia PROXIMITY

@marktimemedia COLOR/SHAPE

@marktimemedia SIGNIFIERS

@marktimemedia CLICKABILITY

@marktimemedia THE PROBLEM WITH FLAT DESIGN

@marktimemedia USING COLOR WISELY

@marktimemedia USING DESIGN PATTERNS

@marktimemedia ESTABLISHED PATTERNS

@marktimemedia

COVER SLIDE WUT SUBTITLE ALL THE THINGS QUESTIONS? Michelle Schulp
michelle@marktimemedia.com @marktimemedia bit.ly/design-details

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