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Web Design: When to DIY and When to Hire

Web Design: When to DIY and When to Hire

No matter who you are, everyone seems to need a website, and that often means hiring a designer, developer, or agency to do some work for you. But how do you know when you need to hire someone to help and when you can do it yourself? And if you do hire someone, how do you communicate about something that is outside your realm of experience, much less help direct the project to suit your business?

In this webinar, design expert Michelle Schulp will unmask the “magic” of web design and learn to ask constructive questions, give useful feedback, and develop a collaborative relationship that will benefit both of your businesses.

Michelle Schulp

March 20, 2019

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  2. @marktimemedia I Design & Build DIGITAL INTERFACES Rockstar at saying

    stuff. Carefully curated spontaneity. Adorable badass. Master suitcase packer & marshmallow roaster. Accidental fitness buff. HI, I’M MICHELLE.
  3. @marktimemedia WHY WE’RE HERE @marktimemedia

  4. @marktimemedia WHY WORK WITH A PROFESSIONAL?

  5. @marktimemedia CAN DIY YOUR SITE when you

  6. @marktimemedia SHOULD SEEK HELP when you

  7. @marktimemedia CUSTOMIZATION @marktimemedia

  8. @marktimemedia Flickr: Nick Sherman COMPLEXITY @marktimemedia

  9. @marktimemedia KNOWLEDGE @marktimemedia

  10. @marktimemedia MISSION CRITICAL @marktimemedia

  11. @marktimemedia become an EXPERT WORDPRESS USER

  12. @marktimemedia BEFORE YOUR PROJECT STARTS

  13. @marktimemedia PROJECT DUE DILLIGENCE @marktimemedia

  14. @marktimemedia WINS? what are your


  16. @marktimemedia BUSINESS DUE DILLIGENCE @marktimemedia

  17. @marktimemedia FINALIZE INVOLVED who needs to be

  18. @marktimemedia PREPARE YOUR COMPANY for outside help

  19. @marktimemedia CHOOSING A PROFESSIONAL

  20. @marktimemedia FREELANCER? CONTRACTOR? TEAM? AGENCY? @marktimemedia

  21. @marktimemedia FREELANCER/INDEPENDENT • Could be a specialist or a generalist

    • Works on their own time/equipment • Self-managed • Managing multiple clients • Communicates directly with you, on their schedule • Rates vary based on experience
  22. @marktimemedia CONTRACTOR • Often specialized • Works onsite for pre-determined

    time alongside you or your team • Requires proper equipment while onsite • Needs to be managed • 100% dedicated to you while on-site • Rates vary based on experience
  23. @marktimemedia TEAM/AGENCY • Group of independents or full-service agency •

    Combination of experiences and skillsets • More resources & flexibility • Can often manage multiple parts of a project • Communicating with account or project managers whose job it is to interface with clients • More expensive
  24. @marktimemedia DEMYSTIFYING JOB TITLES @marktimemedia

  25. @marktimemedia WORDPRESS DESIGNER • Usually: Aesthetics, interface, experience • Sometimes:

    Theme development, frontend markup/styling languages and/or Javascript, other design field experience • Related: UI/UX Designer, Theme Designer Choose this person if: Your project requires a very strong visual language
  26. @marktimemedia WORDPRESS DEVELOPER • Usually: Interactive/programming logic • Sometimes: Design/Styling

    experience, appliction/integration experience, other programming languages • Related: Frontend Developer, Backend Developer, Theme Developer, Plugin developer Choose this person if: Your project has complex functionality or integration requirements
  27. @marktimemedia WORDPRESS IMPLEMENTOR • Usually: Combines existing solutions to solve

    problems • Sometimes: development experience, design experience, content writing experience • Related: Integrator, Consultant Choose this person if: You want to build your project out of recommended existing solutions but aren’t sure where to look
  28. @marktimemedia SEO CONSULTANT • Usually: Recommending, optimizing, implementing and tracking

    SEO efforts • Sometimes: development experience, design experience, content writing experience, social media strategy, external campaigns • Related: SEO Strategist, Search Engine Marketer Choose this person if: You have an existing site or are in the process of redeveloping a site
  29. @marktimemedia WORDPRESS EXPERT Usually: means objectively nothing!

  30. @marktimemedia DON’T FORGET THE REST! CONTENT: Writers, Photographers, Animators, Videographers

    OUTREACH: Email campaigns, social campaigns, Newsletters, Marketing ONGOING: Security, maintenance
  31. @marktimemedia WHO TO HIRE? @marktimemedia



  34. @marktimemedia MULTIPLE INDEPENDENTS a note on

  35. @marktimemedia LET’S TALK ABOUT MONEY

  36. @marktimemedia WE NEED TO KNOW YOUR BUDGET @marktimemedia

  37. @marktimemedia PAYMENT TERMS • Hourly: exploratory work, billed after a

    set amount of time • Flat Fee: charged in increments including up-front deposit, final payment before product is delivered • Retainer: pay in advance on a schedule for ongoing work
  38. @marktimemedia EVALUATING BIDS @marktimemedia

  39. @marktimemedia TYPE OF SITE COST does not determine

  40. @marktimemedia INFLUENCING PRICE • Four Factors (Customization, Complexity, Knowledge, Mission

    Critical) • Size/Scale/Scope • Timing & Availability • Cost of Doing Business • Value of Final Product • Difficulty/Ease of Working With YOU
  41. @marktimemedia ASK QUESTIONS @marktimemedia

  42. @marktimemedia BID COSTS FINAL are not always @marktimemedia

  43. @marktimemedia A QUOTE IS LIKE A HOME INSPECTION @marktimemedia

  44. @marktimemedia GIVING QUALITY FEEDBACK

  45. @marktimemedia DESIGN FEEDBACK Start with evaluating look and feel Evaluating

    design as a series of increasingly specific systems/rules Evaluate clarity and communication Remember it’s for your audience, not for you Be specific! Ask questions! Good designers can always answer “why?”
  46. @marktimemedia DEVELOPMENT FEEDBACK Focus on “how it works.” Evaluate cross-platform

    usability and consistency of experience rather than pixel perfection Explain what you expect to happen in addition to what is actually happening Be specific! Ask questions! Good developers can always answer “why?”
  47. @marktimemedia RESOURCES http://marktimemedia.com/category/clients

  48. @marktimemedia RESOURCES http://www.smashingmagazine.com/2011/06/following-a-web-design-process/ http://thewc.co/articles/view/web-development-process-start-to-finish Mike Monteiro: You’re My Favorite Client

  49. @marktimemedia QUESTIONS? Here’s how to get in touch: Michelle Schulp

    [email protected] @marktimemedia bit.ly/diy-vs-hire ITHEMES WEBINAR SERIES: Web Design Bootcamp – March 26 & 27 WHERE TO FIND ME NEXT: