Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Web Design: When to DIY and When to Hire

Web Design: When to DIY and When to Hire

No matter who you are, everyone seems to need a website, and that often means hiring a designer, developer, or agency to do some work for you. But how do you know when you need to hire someone to help and when you can do it yourself? And if you do hire someone, how do you communicate about something that is outside your realm of experience, much less help direct the project to suit your business?

In this webinar, design expert Michelle Schulp will unmask the “magic” of web design and learn to ask constructive questions, give useful feedback, and develop a collaborative relationship that will benefit both of your businesses.

Michelle Schulp Hunt

March 20, 2019
Tweet

More Decks by Michelle Schulp Hunt

Other Decks in Design

Transcript

  1. AND WHEN TO HIRE: WEB DESIGN
    WHEN
    TO
    DIY

    View full-size slide

  2. @marktimemedia
    I Design
    &
    Build DIGITAL
    INTERFACES
    Rockstar at saying stuff. Carefully
    curated spontaneity. Adorable badass.
    Master suitcase packer & marshmallow
    roaster. Accidental fitness buff.
    HI, I’M
    MICHELLE.

    View full-size slide

  3. @marktimemedia
    WHY WE’RE
    HERE
    @marktimemedia

    View full-size slide

  4. @marktimemedia
    WHY
    WORK WITH A
    PROFESSIONAL?

    View full-size slide

  5. @marktimemedia
    CAN DIY
    YOUR SITE
    when you

    View full-size slide

  6. @marktimemedia
    SHOULD
    SEEK HELP
    when you

    View full-size slide

  7. @marktimemedia
    CUSTOMIZATION
    @marktimemedia

    View full-size slide

  8. @marktimemedia
    Flickr: Nick Sherman
    COMPLEXITY
    @marktimemedia

    View full-size slide

  9. @marktimemedia
    KNOWLEDGE
    @marktimemedia

    View full-size slide

  10. @marktimemedia
    MISSION
    CRITICAL
    @marktimemedia

    View full-size slide

  11. @marktimemedia
    become an
    EXPERT
    WORDPRESS USER

    View full-size slide

  12. @marktimemedia
    BEFORE
    YOUR PROJECT
    STARTS

    View full-size slide

  13. @marktimemedia
    PROJECT
    DUE DILLIGENCE
    @marktimemedia

    View full-size slide

  14. @marktimemedia
    WINS?
    what are your

    View full-size slide

  15. @marktimemedia
    DEFINE
    PROBLEMS
    PRESCRIBING SOLUTIONS
    without

    View full-size slide

  16. @marktimemedia
    BUSINESS
    DUE DILLIGENCE
    @marktimemedia

    View full-size slide

  17. @marktimemedia
    FINALIZE
    INVOLVED
    who needs to be

    View full-size slide

  18. @marktimemedia
    PREPARE
    YOUR
    COMPANY
    for outside help

    View full-size slide

  19. @marktimemedia
    CHOOSING A
    PROFESSIONAL

    View full-size slide

  20. @marktimemedia
    FREELANCER?
    CONTRACTOR?
    TEAM?
    AGENCY?
    @marktimemedia

    View full-size slide

  21. @marktimemedia
    FREELANCER/INDEPENDENT
    • Could be a specialist or a generalist
    • Works on their own time/equipment
    • Self-managed
    • Managing multiple clients
    • Communicates directly with you, on their schedule
    • Rates vary based on experience

    View full-size slide

  22. @marktimemedia
    CONTRACTOR
    • Often specialized
    • Works onsite for pre-determined time alongside you or
    your team
    • Requires proper equipment while onsite
    • Needs to be managed
    • 100% dedicated to you while on-site
    • Rates vary based on experience

    View full-size slide

  23. @marktimemedia
    TEAM/AGENCY
    • Group of independents or full-service agency
    • Combination of experiences and skillsets
    • More resources & flexibility
    • Can often manage multiple parts of a project
    • Communicating with account or project managers
    whose job it is to interface with clients
    • More expensive

    View full-size slide

  24. @marktimemedia
    DEMYSTIFYING
    JOB TITLES
    @marktimemedia

    View full-size slide

  25. @marktimemedia
    WORDPRESS DESIGNER
    • Usually: Aesthetics, interface, experience
    • Sometimes: Theme development, frontend markup/styling languages
    and/or Javascript, other design field experience
    • Related: UI/UX Designer, Theme Designer
    Choose this person if:
    Your project requires a very strong visual language

    View full-size slide

  26. @marktimemedia
    WORDPRESS DEVELOPER
    • Usually: Interactive/programming logic
    • Sometimes: Design/Styling experience, appliction/integration experience,
    other programming languages
    • Related: Frontend Developer, Backend Developer, Theme Developer,
    Plugin developer
    Choose this person if:
    Your project has complex functionality or integration requirements

    View full-size slide

  27. @marktimemedia
    WORDPRESS IMPLEMENTOR
    • Usually: Combines existing solutions to solve problems
    • Sometimes: development experience, design experience, content writing
    experience
    • Related: Integrator, Consultant
    Choose this person if:
    You want to build your project out of recommended existing solutions but aren’t
    sure where to look

    View full-size slide

  28. @marktimemedia
    SEO CONSULTANT
    • Usually: Recommending, optimizing, implementing and tracking SEO
    efforts
    • Sometimes: development experience, design experience, content writing
    experience, social media strategy, external campaigns
    • Related: SEO Strategist, Search Engine Marketer
    Choose this person if:
    You have an existing site or are in the process of redeveloping a site

    View full-size slide

  29. @marktimemedia
    WORDPRESS EXPERT
    Usually: means objectively nothing!

    View full-size slide

  30. @marktimemedia
    DON’T FORGET THE REST!
    CONTENT: Writers, Photographers, Animators,
    Videographers
    OUTREACH: Email campaigns, social campaigns,
    Newsletters, Marketing
    ONGOING: Security, maintenance

    View full-size slide

  31. @marktimemedia
    WHO TO
    HIRE?
    @marktimemedia

    View full-size slide

  32. @marktimemedia
    LARGER PROJECT:
    TEAM
    MULTIPLE SKILL SETS

    View full-size slide

  33. @marktimemedia
    SMALLER PROJECT:
    INDIVIDUAL
    SPECIALIZED SKILL SET

    View full-size slide

  34. @marktimemedia
    MULTIPLE
    INDEPENDENTS
    a note on

    View full-size slide

  35. @marktimemedia
    LET’S TALK ABOUT
    MONEY

    View full-size slide

  36. @marktimemedia
    WE NEED TO KNOW YOUR
    BUDGET
    @marktimemedia

    View full-size slide

  37. @marktimemedia
    PAYMENT TERMS
    • Hourly: exploratory work, billed after a set amount of
    time
    • Flat Fee: charged in increments including up-front
    deposit, final payment before product is delivered
    • Retainer: pay in advance on a schedule for ongoing
    work

    View full-size slide

  38. @marktimemedia
    EVALUATING
    BIDS
    @marktimemedia

    View full-size slide

  39. @marktimemedia
    TYPE OF SITE
    COST
    does not determine

    View full-size slide

  40. @marktimemedia
    INFLUENCING PRICE
    • Four Factors (Customization, Complexity, Knowledge, Mission Critical)
    • Size/Scale/Scope
    • Timing & Availability
    • Cost of Doing Business
    • Value of Final Product
    • Difficulty/Ease of Working With YOU

    View full-size slide

  41. @marktimemedia
    ASK
    QUESTIONS
    @marktimemedia

    View full-size slide

  42. @marktimemedia
    BID COSTS
    FINAL
    are not always
    @marktimemedia

    View full-size slide

  43. @marktimemedia
    A QUOTE
    IS LIKE A
    HOME
    INSPECTION
    @marktimemedia

    View full-size slide

  44. @marktimemedia
    GIVING QUALITY
    FEEDBACK

    View full-size slide

  45. @marktimemedia
    DESIGN FEEDBACK
    Start with evaluating look and feel
    Evaluating design as a series of increasingly specific
    systems/rules
    Evaluate clarity and communication
    Remember it’s for your audience, not for you
    Be specific!
    Ask questions! Good designers can always answer “why?”

    View full-size slide

  46. @marktimemedia
    DEVELOPMENT FEEDBACK
    Focus on “how it works.”
    Evaluate cross-platform usability and consistency of
    experience rather than pixel perfection
    Explain what you expect to happen in addition to what is
    actually happening
    Be specific!
    Ask questions! Good developers can always answer “why?”

    View full-size slide

  47. @marktimemedia
    RESOURCES
    http://marktimemedia.com/category/clients

    View full-size slide

  48. @marktimemedia
    RESOURCES
    http://www.smashingmagazine.com/2011/06/following-a-web-design-process/
    http://thewc.co/articles/view/web-development-process-start-to-finish
    Mike Monteiro:
    You’re My Favorite Client

    View full-size slide

  49. @marktimemedia
    QUESTIONS?
    Here’s how to
    get in touch:
    Michelle Schulp
    [email protected]
    @marktimemedia
    bit.ly/diy-vs-hire
    ITHEMES WEBINAR SERIES:
    Web Design Bootcamp – March 26 & 27
    WHERE TO FIND ME NEXT:

    View full-size slide