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Akinori Yoshida
January 11, 2013
Technology
0
160
Google Analytics
2013年1月に社内向けに行ったGoogle Analytics勉強会資料です。
Akinori Yoshida
January 11, 2013
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Transcript
(PPHMF"OBMZUJDTॳڃฤ ٢ాߊయ NBSRT BLJ!XDPKQ
ຊϓϨθϯͷత
ຊϓϨθϯͷత n (PPHMF"OBMZUJDTʹ͍ͭͯجຊతͳ෦ Λղઆ͢Δ n ෦ʴଞࢀՃऀͷํʹΣϒղੳͷج ຊΛཧղͯ͠Β͏ n ௐ͍ͨσʔλ͕͋Δͱ͖ʹʮͦΕͬͯ "OBMZUJDTͰࣗͰௐΒΕΔΜ͡Όͳ
͍͔ͳʁʯͱࢥ͍͚ͭΔΑ͏ͳૉΛͭ ͘Δ ͔Βͳ͍༻ޠɺ͔Βͳ͍͕͋Δ߹࠷ޙͰͳ్͘தͰڭ͑ͯͶὑ
(PPHMF"OBMZUJDTͱʁ
(PPHMF"OBMZUJDTͱʁ (PPHMF͕ఏڙ͢ΔΣϒղੳπʔϧ ແྉͰσϑΝΫτελϯμʔυ ༗ྉͩͱ4JUF$BUBMZTU 35NFUSJDTͳͲ͕༗໊ ΠϯλʔωοτͷࣄΛ͢Δਓ৬छΘͣ ͓͍ͬͯͯଛͳ͍ (PPHMF"OBMZUJDTͱ͍͏πʔϧͷ͍ํͰͳ͘ ΞΫηεղੳͷجຊͱͯ͠ ΞΫηε͕ҰఆҎ্ʹͳΔͱ༗ྉ
༗ྉʹͳΔ͕݅Α͘Θ͔Βͳ͍ ສ17݄ʁɹͦΕҎ্Ͱ͑Δ͜ͱ
Կ͕Ͱ͖Δ͔ʁ
Կ͕Ͱ͖Δ͔ʁ αΠτʹΞΫηεͨ͠Ϣʔβʔͷ౷ܭ ϢʔβʔͷଐੑຖʹྨͰ͖Δ τϥϑΟοΫ౷ܭ ݕࡧܦ༝ϦϯΫܦ༝ͳͲͷΞΫηε ΞΫηε͞Εͨϖʔδͷ౷ܭ Ͳͷ63-ʹରͯ͠ͲΕ͘Β͍ΞΫηε͕͋Δ͔ ͦͷଞ ಋઢղੳɺ&ίϚʔεച্ूܭ ༷ʑͳ݅ͰϑΟϧλ
ظؒ͝ͱɺ63-͝ͱɺ͝ͱʢ&ίϚʔεʣ
ॳڃฤ
͓͓͖͍͑ͯͨ͞༻ޠʢॳڃฤʣ 63- ΣϒαΠτͷΞυϨεʢॅॴʣ ֤ϖʔδຖʹҟͳΔɹɹΞΫηεղੳͷେલఏʂʂʂ ΠϯλʔωοτͷجૅʂɹɹࣾһͳΒৗʹҙࣝ͠·͠ΐ͏ 17 ΞΫηε ճϦϩʔυͨ͠ΒϖʔδϏϡʔ 66 ϢχʔΫϢʔβʔʢಉ͡ਓ͕ԿճΞΫηεͯ͠Χϯτʣ
ϒϥβຖ㲈εϚϗຖ ๚ʢηογϣϯʣ Ϣʔβͷ࿈ଓͨ͠ΞΫηε Ҏ্ૢ࡞͕ͳ͍ͱͦͷ๚ऴྃ ͦͷଞ ؼɺ৽نͱϦϐʔλʔɺϩΠϠϦςΟFUDதڃฤͰ
ઃఆํ๏ϩάΠϯํ๏ ઃஔํ๏ αΠτʹτϥοΩϯάίʔυΛઃஔʢলུʣ ϩάΠϯํ๏ ཧऀ͔ΒϢʔβՃͯ͠Β͏ IUUQXXXHPPHMFDPNBOBMZUJDTɹ
ϩάΠϯํ๏ ΫϦοΫ
ϩάΠϯํ๏
جຊϝχϡʔ Ϣʔβʔ Ϣʔβʔຖͷ౷ܭ ࠂ ࠓ͍·ͤΜ τϥϑΟοΫ ݕࡧܦ༝ϦϯΫܦ༝ͳͲͷ ΞΫηε ίϯςϯπ ΞΫηε͞Εͨϖʔδͷ౷ܭ
ίϯόʔδϣϯ &ίϚʔε౷ܭ ಋઢղੳ
έʔεελσΟ σϞͱڞʹʣ
݄ͷ17ͱ66͕Γ͍ͨ ϢʔβʔɹɹظؒΛࢦఆ ظؒࢦఆΑ͍͘·͢ʂ
17ສ 66ສ ৽نϢʔβʔɿطଘϢʔβɹ 164)$0-03ͷαΠτنͷجຊσʔλͳͷͰ ෦શһ಄ʹೖΕ͓ͯ͘ඞཁ͕͋Γ·͢ʂ
͓ਖ਼݄ΞΫηεݮͬͨʁ ݮͬͯΔ͚Ͳɺ͔Βٯʹ૿͑ͯΔɻʢࣄ࣮ʣ ͓ۄޮՌʁ ਪଌʣ
"OESPJEͱJ1IPOFͷൺΛΓ ͍ͨ ϢʔβʔɹɹϞόΠϧɹΦϖϨʔςΟϯ άγεςϜ J1IPOFଟ͍ͳ͊ʙ ࣮σίϩάΞϓϦϒϥβଟ͍Ͱ͢ σίϩάΞϓϦͰݟͯ·͔͢ʁ
αΠτͷࢀরݩͷ౷ܭ͕Γ͍ͨ τϥϑΟοΫࢀরݩશͯͷτϥϑΟο Ϋ ݕࡧܦ༝΄΅ͳ͍ʂ ༡ͼܝࣔ൘͔ΒϦϯΫ͞ΕͯΔ͆
ϖʔδຖͷ౷ܭ͕Γ͍ͨ ίϯςϯπɹɹαϚϦ 164)$0-0363-͕Α͘Θ͔Βͳ͍ ϖʔδλΠτϧͰΕ͍͍͚ͲɺUJUMFλάઃఆ͞Εͯͳ͍
FίϚʔε
FίϚʔε BJTIJQ 164)$0-03ͰͬͯΔ"41ʣ ʹϓογϡ͠·݄͔ͬͯ͘ΒೖΕͯ Βͬͨ 4,6͕BJTIJQͷ4,6ͳͷͰɺएׯඍົͳ ͋Δ͚Ͳɺ͔ͳΓ͑Δ
σϞ
தڃฤ -1ผͷؼ ಋઢղੳ ΰʔϧϑϩʔʢʣ ৽نطଘൺ ηΧϯμϦσΟϝϯγϣϯ
·ͱΊ ͑ΔΑ͏ʹͳͬͯͶὑ தڃฤҎ߱Γ͍ͨͰ͢Ͷ