いまさらだけど「良い通知」について考えてみた

「ROPPONGI.swift 第1回」で使った資料です。
https://visits.connpass.com/event/78975/

Transcript

1. ͍·͞Β͚ͩͲ
   ʮྑ͍௨஌ʯʹ͍ͭͯߟ͑ͯΈͨ
   Hiroki Matsue
   Housmart Inc.
   Feb 23, 2018
   ROPPONGI.swift ୈ1ճ
   

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2. Hiroki Matsue (@macs_6)
   Swift/Ruby/Docker
   !
   

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4. ͜Μͳ͜ͱ͋Γ·ͤΜ͔
   

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5. ΞϓϦϢʔβʔʰ௨஌ΛࢭΊ͍ͨΜͰ͕͢ʱ
   

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6. Ͳ͏ͨ͠Βʮྑ͍௨஌ʯʹͰ͖Δͷ
   

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7. ྑ͘ͳ͍௨஌ʁ
   !
   • རݾతʁ
   • ԡ͠ചΓʁ
   

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8. ڵຯͷແ͍΋ͷ͕සൟʹདྷͨΒݏ
   

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9. Ϣʔβʔ͸ʮ˓˓͍ͨ͠ʯ͔Β
   ΞϓϦΛೖΕͯ͘ΕͯΔ
   

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10. ʮ঎඼Λങ͍͍ͨʯ
    =>ʮൃചͨ͠Β஌Γ͍ͨʯ
    ͱ͔
    ʮμΠΤοτ͍ͨ͠ʯ
    =>ʮه࿥Λ๨Εͳ͍Α͏ʹ͍ͨ͠ʯ
    

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11. ڵຯͷ͋ΔਓʹૹΔ
    

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12. ڵຯ͕͋ͬͨͷ͔֬ೝ͢Δ
    ܭଌ΋େࣄ
    

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13. ௨஌ɺܭଌͷ࣮૷͸஍ຯ
    

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14. ϓογϡ௨஌ΛૹΔϢʔβʔΛߜΔ +
    ܭଌ
    SDKΛೖΕͯɺϢʔβʔ৘ใΛΠϯϙʔτͯ͠ɺ
    ͳΔ΂ָ͘ʹղܾ
    !
    

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15. ΋͠σεΫτοϓͰ΋࢖͑ΔαʔϏεͩͱʁ
    

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16. [࣭໰]
    ୲౰͍ͯ͠ΔαʔϏε͕WebͱωΠ
    ςΟϒΞϓϦʹରԠ͍ͯ͠Δํʁ
    

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17. Ϣʔβʔ͕ΫϩεσόΠεͰ࢖͏
    ʮ௨஌ʯ͸2ͭ
    

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18. • ϓογϡ௨஌
    • ϝʔϧ
    (͋ͱWebϓογϡ)
    

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19. PMʰϝʔϧ͔Β΋ΞϓϦΛ։͚ΔΑ͏ʹ
    σΟʔϓϦϯΫͷ࣮૷Λ͓ئ͍͠·͢ʱ
    

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20. σΟʔϓϦϯΫ
    

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21. iOSͷ2ͭͷσΟʔϓϦϯΫ
    • Custom URL Scheme
    example://
    • Universal Links
    https://example.com/
    

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22. ϝʔϧʹexample://Λ࢖͏ͱ
    σεΫτοϓ͔Β։͚ͳ͍
    

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23. ͳͷͰUniversal LinksΛ࢖͏
    

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24. ৼΓฦΓ
    • ʮྑ͍௨஌ʯ͸ૹΔର৅͕ߜΒΕ͍ͯΔ
    • ʮྑ͍௨஌ʯ͸ܭଌʹΑΓࢧ͑ΒΕ͍ͯΔ
    

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25. ʮྑ͍௨஌ʯͷͨΊʹ
    ͪΌΜͱܭଌͯ͠PDCAճ͍ͨ͠
    

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26. ࠓ·ͰͷWeb։ൃͳΒ
    • Mailgun
    • Sendgrid
    πʔϧΛೖΕͯΫϦοΫܭଌΛ༗ޮʹͯ͠׬ྃ
    

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27. ͱࢥ͍͖΍ɾɾ
    ΫϦοΫܭଌʹผυϝΠϯΛ࢖͏ͱ
    Universal Links͕ൃಈ͠ͳ͍
    

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28. ࢓ํͳ͍ͷͰ
    ΍ͬͺΓCustom URL Scheme?
    

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29. ྫ͑͹ɺϝϧΧϦͷݕࡧ৚݅อଘͨ࣌͠ͷϝʔϧ
    WebΛ։͍ͯɺ௚ޙʹ
    Custom URL SchemeͰΞϓϦʹભҠ
    

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30. Custom URL Scheme + ܭଌ
    Pros
    • طଘͷWebܭଌͰղܾग़དྷΔ
    Cons
    • WebϖʔδΛҰ౓։͘ඞཁ͕͋Δ
    • ભҠલʹ֬ೝΞϥʔτ͕ग़ΔͷͰλοϓ͕૿͑Δ
    • ϝʔϧʹ໭ΔͱWebը໘͕࢒ͬͯΔ
    

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32. ΞϓϦΛ։͘εςοϓ͕গͳ͍ํ͕ʮྑ͍௨஌ʯ
    

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33. • ʮྑ͍௨஌ʯ͸ૹΔର৅͕ߜΒΕ͍ͯΔ
    • ʮྑ͍௨஌ʯ͸ܭଌʹΑΓࢧ͑ΒΕ͍ͯΔ
    • ʮྑ͍௨஌ʯ͸ͳΊΒ͔ʹΞϓϦʹભҠͰ͖Δ
    

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34. ʮྑ͍௨஌ʯͷͨΊʹ
    ΍ͬͺΓUniversal LinksΛ࢖͍͍ͨ
    

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35. Universal Links + ܭଌ
    Pros
    • Ϣʔβʔ͸ϫϯλοϓͰର৅ΞϓϦΛ։͚Δ
    • Կ͔͸։͚Δ(Πϯετʔϧ͞Ε͍ͯͳ͚Ε͹Web൛΁)
    Cons
    • ୹ॖURL౳ͰυϝΠϯ͕ҟͳΔͱൃಈ͠ͳ͍
    • ܭଌ͢Δʹ͸ࣗ෼ͷυϝΠϯ಺ͰରԠ͕ඞཁ
    

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36. ϝʔϧ௨஌͕ඞཁͳ৔߹ͷΫϦοΫܭଌ
    • αʔόʔαΠυ: URLʹύϥϝʔλΛ෇༩
    • iOSΞϓϦ: URLʹؚ·ΕΔύϥϝʔλΛղऍͯ͠ه࿥
    • AndroidΞϓϦ: URLʹؚ·ΕΔύϥϝʔλΛղऍͯ͠ه࿥
    ΋͠σʔλͷอଘઌ͕·ͩແ͍ͳΒKeen IO΋Φεεϝ
    

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37. iOSͰܭଌ͢Δ৔߹
    func trackEmailClick(url: URL) -> URL {
    var properties = [String: Any]()
    properties["url"] = url.absoluteString
    properties["category"] = category
    properties["position"] = position
    properties = appendGlobalProperties(properties: properties)
    // Send to somewhere
    return removeTrackingParameters(url: url)
    }
    

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38. RailsͰϝʔϧૹΔ৔߹
    class ApplicationMailer < ActionMailer::Base
    include MailClickTracker
    end
    module MailClickTracker
    def mail(*args, &block)
    mail = super
    category = category(mail)
    new_body_source = ''
    position = 0
    mail.body.raw_source.each_line do |line|
    url_match = line.match(/href\s*=\s*["|'](#{Settings.site_url}[^"^']*)["|']/)
    new_body_source << line and next if url_match.blank?
    url_str = url_match[1].to_s
    new_url_str = set_params(url_str, category)
    new_body_source << line.sub(url_str, new_url_str)
    end
    mail.body.raw_source.replace(new_body_source)
    mail
    end
    end
    

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39. σʔλͷεΩʔϚྫ
    {
    "category": "string",
    "position": "string",
    "url": "string",
    "app_version": "string",
    "device_name": "string",
    "created_at": "datetime",
    "os_version": "string",
    "platform": "string",
    "user_id": "num"
    }
    

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40. Universal Linksͷॲཧ࣌ʹ
    ه࿥͢Δ͚ͩͳͷͰγϯϓϧ
    

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41. ʮྑ͍௨஌ʯͷͨΊͷܭଌͱભҠ
    

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42. ϚʔέλʔɺΞϓϦɺαʔόʔαΠυͰڠྗ͢Δ
    ͱʮྑ͍௨஌ʯʹۙͮ͘
    (·ͨ͸৭ʑ΍ΔϚϯ)
    https://speakerdeck.com/jumbo_ken/liang-osyarumantoiuxuan-ze
    

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43. ·ͱΊ
    

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44. ·ͱΊ
    • ʮྑ͍௨஌ʯ͸ૹΔର৅͕ߜΒΕ͍ͯΔ
    • ʮྑ͍௨஌ʯ͸ܭଌʹΑΓࢧ͑ΒΕ͍ͯΔ
    • ʮྑ͍௨஌ʯ͸ͳΊΒ͔ʹΞϓϦʹભҠͰ͖Δ
    ܭଌͯ͠ɺUniversal LinksΛద੾ʹ࢖͓͏
    

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45. Custom URL
    Scheme
    Universal Links
    ΞϓϦભҠ࣌ͷ֬ೝ
    Ξϥʔτ͕ෆཁ
    × ○
    URL୹ॖͰͷܭଌ - × <=ରԠͰ͖Δ
    ΞϓϦ͕ͳͯ͘΋ಈ
    ࡞͢Δ
    × ○
    

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46. Thanks
    

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