Growth Hacking on Mobile

How to actually think about Growth Hacking so you can choose the correct distribution channels, partners, and platforms that will work for you.

Transcript

2. Growth  Hacking   on  Mobile  
3. Mobile  User  Acquisi8on  Today   Low  Quality     at  High  Volume   High  Quality     at  Low  Volume  
4. And   Confusing  
5. How  to  actually  think  about     Growth  Hacking  
6. CPA   ARPU/LTV   <<   Your  Job  
7. Find   underpriced,   unrealized   pockets  of  high   value  users.  
8. Real-­‐Time  Bidding  (RTB)   Ad  Exchanges  
10. RTB  Pipeline  
11. Simply*  be  the   highest  bidder.**         *  respond  in  60ms     **  only  on  the  perfect  ad  slots  
12. Ad  Request  Data:  Reques<ng  App/Site   -­‐  URL   -­‐  Categories   -­‐  Publisher   -­‐  Purchase  Price  
13. Ad  Request  Data:  Reques<ng  Device   -­‐  Unique  ID   -­‐  Make  &  Model   -­‐  OS  &  Version   -­‐  IP  &  Lat/Lon  
14. Ad  Request  Data:  Ad  Slot   -­‐  Width  &  Height   -­‐  Adver8ser  Blocklist  
15. Ad  Request  Data:  User   -­‐  Unique  ID   -­‐  Interest  Keywords*   -­‐  Demographics*  
17. maZ@crowdmob.com   can  help.