To 5 Million... and Beyond!

How we scaled WooCommerce to over 5 million downloads, with only 3 engineers. Originally presented at ScaleConf 2015.

Transcript

1. @mattyza To 5 Million… and Beyond! Scaling the world’s fastest growing eCommerce platform, with Matty Cohen.
2. @mattyza September 2011 Launched To The World 2011
3. @mattyza 1 Engineer 1 Designer 1… Desire Better eCommerce for WordPress.
4. @mattyza We grew to 5 million downloads with 3 full-time engineers on the project.
 Yep, that’s right. 3 Full-Time Engineers
5. @mattyza November 2014 Hits 5 Million Downloads 2014
6. @mattyza 53 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/
7. @mattyza March 2015 Present Day 2015
8. @mattyza A design lead, a product manager, a support lead, a business development department and a team of passionate ninjas. 4 Full-Time Engineers
9. @mattyza 6,475,753 Downloads WooCommerce Downloaded via WordPress.org, as of 1st March 2015.
10. @mattyza 11,185 Commits WooCommerce has received 11,185 commits on Github, as of 1st March 2015.
11. @mattyza Understand The Markets You’re In Yes, there are often multiple markets a business plays in.
12. @mattyza Hire Passion & Understanding Focus on a team member’s passion for, and understanding of, the markets.
13. @mattyza Be Aware of Scale At All Times One method, one purpose. How does my code work at high volume?
14. @mattyza Unit Tests For EVERYTHING For each new function added to the codebase, write a unit test.
15. @mattyza The Tools We Use We use several tools, every day, to further optimise WooCommerce. Scrutinizer CI
 (Code Analysis) Coveralls
 (Unit Test Coverage) Transifex
 (Language Translations)
16. @mattyza Find The Cookie Monsters Craft a product so irresistible, your customers can’t get enough of it.
17. @mattyza Help People To Help Other People The key to sustainability is so very meta.
18. @mattyza “Do you have an integration for Stripe?” “How about PayPal?” “How do you handle fulfilment?” “Can I get USPS rates at checkout?” “I’d like to run a custom drip campaign.” “How do you track customers?
 “We need a CRM” “What Is Table Rate Shipping?” “I’d like to offer Bitcoin” “How do you handle fulfilment?” “Can I get USPS rates at checkout?” “I’d like to run a custom drip campaign.” “We need a CRM” “What Is Table Rate Shipping?” “I’d like to offer Bitcoin” “How do you handle fulfilment?” “I’d like to run a custom drip campaign.” “What Is Table Rate Shipping?” “I’d like to offer Bitcoin”
19. @mattyza Key Partnerships To Solve Key Problems Teamwork makes the dream work.
20. @mattyza Key Partnerships To Solve Key Problems Teamwork makes the dream work.
21. @mattyza Develop For Your Ecosystem APIs, Webhooks and all the technical goodness.
22. @mattyza Foster An Ecosystem Your product is bigger than the box you ship it in.
23. @mattyza Businesses Built From WooCommerce These businesses began as a result of WooCommerce, and help to power the project.
24. @mattyza 327 Contributors WooCommerce has had 327 active contributors on Github, as of 1st March 2015.
25. @mattyza Complimentary products contribute to the growth of your core product offering. Expand Other Product Lines Around Your Product
26. @mattyza Meet Storefront A flexible free theme, offering deep integration with WooCommerce
27. @mattyza Cook your favourite dish often, each time refining the recipe. Repeat and Refine your Formula
28. @mattyza @mattyza @woothemes matty.co.za woothemes.com