Behind the Woo: Creating the Ultimate Business Building Toolkit

A presentation I gave at WordSesh 2014, telling the story of where we've come from at WooThemes, and where we're at right now and where we're looking to grow to in the future.

Transcript

1. @mattyza Creating The Ultimate Business Building Toolkit. With Matty Cohen.
2. @mattyza Helping People to Build Businesses Humans, Helping Humans, to Succeed.
3. @mattyza It started with an email Three desperadoes, setting forth on a new frontier.
4. @mattyza 46 WooTeam Ninjas Did I mention, we’re hiring? http://www.woothemes.com/careers/
5. @mattyza Who Am I Anyways? Chief Product Officer at WooThemes WordPress Developer, Lean Startup Evangelist, Lover of Punk Rock, Reggae and 80s/90s television.
6. @mattyza
7. @mattyza Democratising First Class Website Design Professionally designed website templates, at prices accessible to the rest of us.
8. @mattyza “We Want Shopping Cart Functionality!” “Alright, why not. I guess we can sell more themes if we have this ‘shopping cart’ functionality bundled in.”
9. @mattyza September 2011
10. @mattyza “Do you have an integration for Stripe?” “How about PayPal?” “How do you handle fulfilment?” “Can I get USPS rates at checkout?” “I’d like to run a custom drip campaign.” “How do you track customers?
 “We need a CRM” “What Is Table Rate Shipping?” “I’d like to offer Bitcoin” “How do you handle fulfilment?” “Can I get USPS rates at checkout?” “I’d like to run a custom drip campaign.” “We need a CRM” “What Is Table Rate Shipping?” “I’d like to offer Bitcoin” “How do you handle fulfilment?” “I’d like to run a custom drip campaign.” “What Is Table Rate Shipping?” “I’d like to offer Bitcoin”
11. @mattyza
12. @mattyza Bridging The Gap Building What Customers Need, When They Need It.
13. @mattyza Stick to a Theme Aligning our product lines to compliment one another.
14. @mattyza Meet Storefront A flexible free theme, offering deep integration with WooCommerce
15. @mattyza Sharing Of Knowledge & Tools Sensei, Testimonials, Our Team, Features, Projects and So… Much… More.
16. @mattyza WooCommerce & SaaS* Exploring What SaaS Could Mean For WooCommerce. *Software as a Service.
17. @mattyza Expanding our Development Team Did I mention, we’re hiring? http://www.woothemes.com/careers/
18. @mattyza Key Partnerships To Solve Key Problems Teamwork makes the dream work.
19. @mattyza Helping People to Build Businesses Humans, Helping Humans, to Succeed.
20. @mattyza Strengthening Relationships Partners, Customers, Team Members.
 Human to Human.
21. @mattyza @mattyza @woothemes matty.co.za woothemes.com