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The True Meaning of Sustainable Value

F8780f074f1bc6addf976227bd1e996c?s=47 Matty Cohen
November 07, 2013

The True Meaning of Sustainable Value

This session will discuss how the audience perceive value within the WordPress ecosystem, what increases or decreases a product or service’s value, and how we each measure value.

From there, we’ll dive a bit deeper into what real sustainable value looks like, how to find it while navigating the myriad of available WordPress products and how to create it, if you are a business owner or WordPress product or service producer.

F8780f074f1bc6addf976227bd1e996c?s=128

Matty Cohen

November 07, 2013
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Transcript

  1. THE TRUE MEANING OF SUSTAINABLE VALUE MATT COHEN. WORDCAMP CAPE

    TOWN 2013.
  2. END-USERS ASSEMBLERS DEVELOPERS BUSINESS OWNERS THE PERCEPTION OF VALUE…

  3. FEATURES? $$$? OPTIONS? THE PERCEPTION OF VALUE…

  4. FEATURES != VALUE (REALLY? ARE YOU SURE?) MYTH-BUSTING…

  5. A FAX MACHINE HAS NO VALUE… IF IT CAN’T FAX

  6. DECISIONS OVER OPTIONS DON’T WASTE YOUR USER’S TIME

  7. HOW WELL DOES YOUR THEME DISPLAY YOUR CONTENT?

  8. DOES YOUR eCOMMERCE PLUGIN HELP VISITORS PURCHASE?

  9. YO DAWG, I HEARD YOU LIKE FEATURES… SO I PUT

    SOME FEATURES IN YOUR FEATURES SO YOU CAN SELL MORE FEATURES
  10. FEATURE-BASED SELLING IS SO 2003.

  11. ! ! $$$ != VALUE MYTH-BUSTING…

  12. HOW MUCH VALUE DOES A $99 PRODUCT TRULY OFFER? !(HINT:

    NOT $99)
  13. WHAT IF TWENTY ELEVEN WAS… THE ONLY THEME?

  14. WHAT IF TWENTY ELEVEN WAS… THE ONLY THEME? AND IT

    COST $$$
  15. None
  16. VAL·UE [val-yoo] - NOUN ! Relative worth, merit, or importance:

    the value of a college education; the value of a queen in chess.
  17. YOUR PRODUCT SHOULD DO WHAT YOU SAY IT DOES !

    …BRILLIANTLY !
  18. MAKE SURE YOUR THEME DISPLAYS CONTENT AND LOOKS GREAT. !

    EXAMPLES OF SUSTAINABLE VALUE…
  19. IF YOUR CUSTOMERS LIKE SEO, MAKE SURE YOUR THEME IS

    SEO FRIENDLY. ! EXAMPLES OF SUSTAINABLE VALUE…
  20. ADD SUPPORT FOR THE PRODUCTS YOUR CUSTOMERS ALREADY USE. !

    EXAMPLES OF SUSTAINABLE VALUE…
  21. DON’T BE AFRAID TO RECOMMEND A PRODUCT YOU DIDN’T CREATE,

    IF IT HELPS YOUR CUSTOMERS. ! EXAMPLES OF SUSTAINABLE VALUE…
  22. DON’T TRY TO DO IT ALL. ! ! ! !

    LEAVE THE SINK IN THE KITCHEN. EXAMPLES OF SUSTAINABLE VALUE…
  23. TRUE VALUE IS HARMONY. ! PRODUCTS, WORK TOGETHER TO ACHIEVE

    RESULTS.
  24. ?

  25. THANKS! @mattyza
 http://matty.co.za/