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Characteristics of a Sustainable WordPress Product

F8780f074f1bc6addf976227bd1e996c?s=47 Matty Cohen
December 07, 2013
Business
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6.2k

Characteristics of a Sustainable WordPress Product

An exploration of what makes for a sustainable WordPress product, where we, the WordPress community, have been lead astray in the past and how we can create WordPress-powered products that contribute to the overall ecosystem.

F8780f074f1bc6addf976227bd1e996c?s=128

Matty Cohen

December 07, 2013
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Transcript

  1. CHARACTERISTICS OF A SUSTAINABLE WORDPRESS PRODUCT MATT COHEN. WORDSESH 2,

    2013.

  2. SUS·TAIN·A·BLE [suh-stey-nuh-buh l] - ADJECTIVE ! Able to be maintained

    or kept going: a sustainable process or action.

  3. VAL·UE [val-yoo] - NOUN ! Relative worth, merit, or importance:

    the value of a college education; the value of a queen in chess.

  4. CREATE CONSISTENT VALUE OVER THE LIFETIME OF THE PRODUCT WHAT

    IS SUSTAINABLE VALUE?

  5. FEATURES? $$$? OPTIONS? THE PERCEPTION OF VALUE…

  6. FEATURES != VALUE (REALLY? ARE YOU SURE?) MYTH-BUSTING…

  7. A FAX MACHINE HAS NO VALUE… IF IT CAN’T FAX

    ESPECIALLY IF THERE ARE NO OTHER FAX MACHINES TO SEND FAXES TO

  8. WITH EACH NEW FAX MACHINE, THE VALUE OF EACH FAX

    MACHINE INCREASES EXPONENTIALLY ALSO…

  9. DECISIONS OVER OPTIONS DON’T WASTE YOUR USER’S TIME

  10. HOW WELL DOES YOUR THEME DISPLAY YOUR CONTENT?

  11. DOES YOUR eCOMMERCE PLUGIN HELP VISITORS PURCHASE?

  12. YO DAWG, I HEARD YOU LIKE FEATURES… SO I PUT

    SOME FEATURES IN YOUR FEATURES SO YOU CAN SELL MORE FEATURES

  13. FEATURE-BASED SELLING IS SO 2003.

  14. ! ! $$$ != VALUE MYTH-BUSTING…

  15. HOW MUCH VALUE DOES A $99 PRODUCT TRULY OFFER? !(HINT:

    NOT $99)

  16. WHAT IF TWENTY ELEVEN WAS… THE ONLY THEME?

  17. WHAT IF TWENTY ELEVEN WAS… THE ONLY THEME? AND IT

    COST $$$
  18. None

  19. YOUR PRODUCT SHOULD DO WHAT YOU SAY IT DOES !

    …BRILLIANTLY !

  20. MAKE SURE YOUR THEME DISPLAYS CONTENT AND LOOKS GREAT. !

    EXAMPLES OF SUSTAINABLE VALUE…

  21. TRUE SUSTAINABLE VALUE IS ENSURING YOUR CUSTOMER FEELS GREAT ABOUT

    YOUR PRODUCT WHAT IS SUSTAINABLE VALUE?

  22. ADD SUPPORT FOR THE PRODUCTS YOUR CUSTOMERS ALREADY USE. !

    EXAMPLES OF SUSTAINABLE VALUE…

  23. DON’T BE AFRAID TO RECOMMEND A PRODUCT YOU DIDN’T CREATE,

    IF IT HELPS YOUR CUSTOMERS. ! EXAMPLES OF SUSTAINABLE VALUE…

  24. DON’T TRY TO DO IT ALL. ! ! ! !

    LEAVE THE SINK IN THE KITCHEN. EXAMPLES OF SUSTAINABLE VALUE…

  25. “Constant vigilance, my boy!” “Bloody hell…”

  26. TRUE VALUE IS HARMONY. ! PRODUCTS, WORKING TOGETHER TO ACHIEVE

    THE DESIRED RESULTS.

  27. AMA? ASK MATTY ANYTHING…

  28. THANKS! @mattyza
 http://matty.co.za/